The property portal you didn't know you needed making big strides
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The property portal you didn’t know you needed making big strides

The team behind one of Australia’s biggest property sites is now enjoying rapid growth with a new portal offering unique insights

By KANEBRIDGE NEWS
Fri, Apr 5, 2024 9:38amGrey Clock 2 min

A new property portal providing an overview of all properties — for sale or not — is proving a hit with buyers.

February data from market research analyst IPSOS shows that View.com.au is now Australia’s fastest growing residential property portal with 102 percent growth in unique audience since October last year. The rapid rise means it is now challenging longstanding property portal, Domain.com.au, for second position behind realestate.com.au, which remains the most popular property website in the country.

View.com.au is headed up by seven former Domain executives, including former Domain CEO Anthony Catalano. The team were responsible for growing Domain to a $2.2 billion listing on the ASX.

Anthony Catalano fronts the team at View.com.au

Chief marketing officer for View.com.au, Paul Tyrell said the audience growth for the relatively new portal was ‘fantastic’.

“Our consumer proposition is unique and features over 136,000 properties for sale, however it offers a complete view of the market with access to nearly 11 million properties Australia wide, with buyers able to express interest in properties even if they’re not for sale,” Mr Tyrell said. “All delivered by best in class mapping from Nearmap.

“To be the fastest growing property portal in the country is a testament to the hard work of the team and a clear demonstration of the need for a competitive alternative in the property portal space.”

Mr Catalano said View.com.au offered a genuine alternative for agents.

“We can make it free or keep prices low because VMG’s business model is not predicated on listings revenue, where the only option is annual price increases,” he said. “We’re creating a true property ecosystem that caters to all steps along the property journey. View will soon bring finance propositions to market with our banking partner ANZ.”



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Broken Chandeliers and Oven Fires: What Happens When a Real-Estate Pro Damages a Listing?

It was a total accident, and their worst nightmare

By ROBYN A. FRIEDMAN
Fri, May 17, 2024 4 min

Have you ever accidentally damaged a client’s home?

Debby Belt, senior associate, Hammond Residential Real Estate, Chestnut Hill, Mass.

I was representing the seller of a four-bedroom Cape Cod-style home in Newton, Mass., just west of Boston. It was May 2016 and the house was listed for $929,000. It had a beautiful kitchen, with wood cabinets, granite countertops and stainless-steel appliances.

The house went under contract, and it was scheduled for a home inspection. I wanted the house to look pristine for the inspector and buyers, but the kitchen counters were cluttered, so I frantically threw things into drawers, and I put some glassware, baking tins and plates into the oven. When the inspector walked into the kitchen, he turned on the oven to test it without looking inside first. I was in another room at the time, but I smelled something burning, and then heard explosions as the glass shattered.

When I ran into the kitchen, I saw smoke and a small fire in the oven. There was broken glass all over the place, and the kitchen was smoky. Since it was a gas oven, it could have been much worse. The oven was damaged, and the seller wasn’t happy, so I gave her a $500 discount on the commission to offset any damage or credits she would have to give to the buyers. The buyers weren’t too upset, fortunately, because they were probably planning to update the appliances. The home ended up selling for $920,000 with the oven not functioning perfectly. Now, when I meet the inspector, we both still laugh about it.

Jeffrey Kahn, broker, Broker Associates Realty, The Villages, Fla.

In 1995, early in my real-estate career, I was representing the seller of a condominium in a luxury high-rise building on the ocean in Lauderdale-by-the-Sea, just north of Fort Lauderdale. My seller had the mistaken impression that the dining room chandelier was excluded from the sale, so she had it taken down just before closing and replaced it with a less-expensive fixture.

When we did the walk-through the day before closing, the buyer noticed that the original chandelier, which was about 3 feet wide and custom-made from oyster shells and glass on a wrought-iron frame, was missing and, since the contract said that the unit was being sold furnished with everything included in the sale we needed to rectify the situation. The buyer was refusing to close because she loved the chandelier, and my commission—about $30,000, which I was going to split with the other agent—was in jeopardy. The original chandelier was packed in a box on the dining room table, and to make the deal happen, I told the seller I would replace her chandelier with a comparable one if we would rehang the original.

It wasn’t a difficult chandelier, and I’ve done a lot of electrical work in my own homes, so I took down the one hanging from the ceiling. As I started to remove the oyster-glass chandelier from the box, a hairless Sphynx cat jumped on the glass dining room table and rubbed against me. I had never seen a cat in the apartment during the entire listing process, so it scared the heck out of me. I dropped the chandelier, which broke, and I ended up having to pay $8,000 for two new chandeliers and electrician fees. Thankfully, the unit sold for $978,000 and my commission was sufficient to cover the costs. I was just happy the glass dining-room table didn’t break because then my whole commission would have been gone.

Joshua Garner, real-estate agent, The Agency, New York City

In October 2022, I was representing the owner of a Classic Seven co-op on the Upper East Side that was listed for $3.1 million. It had three bedrooms and 2,575 square feet of classic prewar details, with 13 windows and high ceilings. It also had the most particular seller ever. She trusted no one but myself to open up and show the apartment, and it took no less than 30 minutes to prepare and close up each time. There was a written checklist I had to follow, in a specific order, that included the proper angle at which to pull the string for the blinds, how to pick up and strategically fold, stack and put away the series of white sheets she had laid out as runners to protect the bedroom carpets and wearing shoe covers and gloves. She would watch everything from Switzerland via her security cameras and would call me to correct the smallest details.

Prospective buyers were told not to touch anything and to stay on designated walking areas, which were placed a distance from the Ming vases. If they wanted to see the interior of a cupboard or closet, I would refer to myself as Vanna White and would respond to what they instructed. I always warned them ahead of time that she was probably watching and that anything they said or did would be recorded. Buyers would enter with their guard up, which made it difficult. One day, after a showing, I couldn’t get one of the blinds to lower properly. I panicked, but I notified her immediately, and she had a maintenance worker inspect it. The cord had come off the internal spool, and even though it was a quick fix, the seller was livid and ready to withdraw the exclusive.

The only thing that saved the listing was offering to pay $300 to fully replace the mechanism to restore it to new condition. Although there were incidents that upset her during other showings, thankfully, nothing else was ever broken. This co-op, which ended up closing for $2.95 million in October 2023, was the most high-stakes deal I ever worked on.

—Edited from interviews by Robyn A. Friedman 

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Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts

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