New MacBook Pro With M1 Pro and M1 Max Chips
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New MacBook Pro With M1 Pro and M1 Max Chips

Apple’s first MacBook Pro redesign in five years reverses course on some problematic design choices.

By Joanna Stern
Tue, Oct 19, 2021 11:54amGrey Clock 4 min

Apple in 2016: Laptops don’t need full-size ports or MagSafe chargers, but they do need a Touch Bar!

Apple in 2021: Oh, did we say that? So sorry. We actually think laptops do need full-size ports and MagSafe chargers. And what’s a Touch Bar?

Apple’s newest MacBook Pro, introduced along with new AirPods at an event on Monday, might be better called the MacBook Pro-gress. As in, Apple has finally made significant progress in fixing all of the frustrating design changes. It had already killed off the disastrous butterfly keyboard.

Yes, a full keyboard with real keys. Full-size function keys in place of a Touch Bar. An SD-card slot. An HDMI port. A magnetic MagSafe charging port. They’re all back!

And this isn’t just a return to Square One. The completely redesigned laptops—available next week at a starting price of $2,999, in both 14.2- and 16.2-inch screen sizes—promise big performance and battery-life improvements with new Apple M1 Pro and M1 Max chips. They have new high-contrast, high-resolution displays and an improved 1080p webcam.

I plan to review the new machines soon but in the meantime let’s run down the best new MacBook Pro features:

Ports and MagSafe

Should we forgive Apple for the bank loans we have had to take out to buy various SD-card, HDMI and USB-C dongles for the past few years? Absolutely not. But should we rejoice about the return of the SD-card and HDMI ports? Abso-freakin’-lutely. Many professionals still rely on those and many Windows PCs have kept these ports over the years, even while adding USB-C ports.

The new MacBook Pro models have three USB-C ports (with Thunderbolt 4) for connecting other peripherals. And while you can also continue to charge the laptops via those ports—handy when you’re tethered to an external monitor—chances are you’re going to want to carry the new MagSafe 3 charger that comes in the box. Like the original MacBook MagSafe charger, it clips magnetically to the laptop. If it gets knocked out, your laptop doesn’t go tumbling down, it just detaches. Apple also says the new charger is capable of faster charging, getting up to 50% in 30 minutes.

Keyboard

Apple hoped its Touch Bar—a touch-screen strip above the number row—would be a good substitute for traditional function keys and provide dynamic shortcuts based on whatever app you were in. Instead, it got in the way more than an aeroplane’s middle-seat armrest. No, Siri, you can’t help me! I just want to mute my volume!

On these new MacBook Pro models, the traditional function row is back, and at full size, with the volume, screen brightness and other controls you’re familiar with. A Touch ID fingerprint sensor remains in the upper right hand corner of the keyboard to quickly and securely unlock your machine without a password.

Webcam and Display

When I first saw the iPhone-like display notch at the top, surrounding the webcam, I hoped Apple also added Face ID facial recognition to its high-end laptops. But nope, that area is all for a new 1080p webcam, which Apple says doubles the resolution and improves lowlight performance. I look forward to testing that, because built-in laptop webcams haven’t been good.

The main event really is the laptops’ new Liquid Retina XDR displays, which are brighter and have refresh rates up to 120 hertz, to make everything from scrolling to videos seem smoother. Hertz so good, just like John Mellencamp said.

M1 Pro and M1 Max

Now, to be fair, during the past year I learned to live without the ports—and even coexist with the Touch Bar—because of the M1 chip inside of last year’s 13-inch MacBook Pro. By subbing in its own chip for Intel’s, Apple was able to create snappier, quieter and cooler machines. Plus, the battery lasts at least six to eight hours in my daily use.

With the new MacBook Pros, that performance has been revved up. The two machines are available with faster versions of the M1 chip—the better and faster M1 Pro and then the even better and even faster M1 Max. Apple presented more charts and graphs than a quarterly earnings report at its event, to show the leaps in raw processing and graphical performance. Plus, the M1 Pro chip can support up to 32 gigabytes of memory and the M1 Max can take 64GB. The current M1 chip maxes out at 16GB.

The battery-life claims are impressive, too. The company says the 14-inch model can play video for 17 hours, while the 16-inch model can go 21 hours. Apple says it’s the “longest battery life ever on a Mac notebook.”

Is it everything I’ve wanted for the past few years? Seems like it, but I’ll have to test it out myself, especially those webcam, battery and performance claims. Plus, now my dog can go bury my dongle collection in the backyard. He’ll be so happy.

Reprinted by permission of The Wall Street Journal, Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: October 18



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Italian supercar producer Lamborghini, in business since 1963, is also proceeding, incrementally, toward battery power. In an interview, Federico Foschini , Lamborghini’s chief global marketing and sales officer, talked about the new Urus SE plug-in hybrid the company showed at its lounge in New York on Monday.

The Urus SE interior gets a larger centre screen and other updates.
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The Urus SE SUV will sell for US$258,000 in the U.S. (the company’s biggest market) when it goes on sale internationally in the first quarter of 2025, Foschini says.

“We’re using the contribution from the electric motor and battery to not only lower emissions but also to boost performance,” he says. “Next year, all three of our models [the others are the Revuelto, a PHEV from launch, and the continuation of the Huracán] will be available as PHEVs.”

The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.

Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.

Lamborghini’s Federico Foschini with the Urus SE in New York.
Lamborghini

Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.

To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.

The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.

The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.

“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”

Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”

It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.

During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.

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