What A Commute in a Car-Free City Might Be Like

Look out any window in most urban areas and you’ll see streets lined with parked cars. Every year the arteries of the world’s biggest cities become more clogged. By 2030, 60% of the world’s population will live in cities, analysts estimate, creating a string of global megacities even more crowded and polluted than today. How will they organise daily life to promote safety, efficiency and the well-being of residents?

Now imagine a city without private cars. A city where transportation is emissions-free, largely self-driving and connected to the internet. A city where cars, as well as taxis, buses, trains and bicycles, are shared. Instead of parked cars and concrete, city streets might be filled with mini parks, markets and more.

Several trends are visible today that could bring about these reimagined transportation networks: the rising popularity of electric cars, a regulatory environment that is increasingly geared toward fighting climate change, and advances in technology from electric and self-driving vehicles to the spread of the Internet of Things.

Many obstacles exist. Autonomous cars are still more theory than reality today. Cities will have to pony up huge investments in new public transportation infrastructure. They will have to make technology and policy choices today to make car-free living easier for residents, including restricting private car ownership within the city, levying higher taxes on carbon emissions, making parking prohibitively expensive and shifting regulations and urban planning to favour shared, autonomous vehicles. And it isn’t certain that the public will give up owning cars.

The Massachusetts Institute of Technology, McKinsey & Co., Deloitte, KPMG and others have outlined visions of what a city with greatly reduced personal car ownership would look like. Follow the urban dweller Bonnie as she heads home from a day at the office in 2040.

The Internet of Everything

Before leaving the office, Bonnie books her commute—a shared bicycle to an automated train to a driverless shuttle that will take her to her door—via an app that is connected to a vast Internet of Things. Much of this technology has been available for years, but in 2040 it is ubiquitous.

Buildings, vehicles and transportation infrastructure are all linked, able to share widely and easily on ultrafast wireless networks. Self-driving vehicles communicate with traffic lights, for example, easing the flow of traffic and potentially preventing jams. Bonnie and other pedestrians wear connected clothing that warns vehicles of their presence, preventing many accidents and identifying her to the transportation she uses so her digital preferences can be installed automatically. Two big trends in the 2020s and 2030s drove this shift: the digitization of everything and the drive to eliminate greenhouse-gas emissions by 2050.

A view of the city

When she looks out her office window, Bonnie sees only a handful of cars. The din of engines and honking horns has almost disappeared: Vehicles operating within city limits are electric, and public transportation and taxis are self-driving. Years ago, Bonnie’s city restricted private vehicle ownership within city limits and greatly expanded mass transit to fill the need. Where parked cars once clogged the streets, the city planted trees and built networks of hyperlocal transportation hubs.

Head to the hub

Bonnie heads toward a local transportation hub, a drop-off point for several modes of transportation residents use to get around the neighbourhood, including shared bicycles, electric scooters and driverless shuttles. Faster trains and robotaxis are available for longer distances.

The app-based commute

When Bonnie approaches the parked bicycle, it recognises her and unlocks. Apps connecting modes of transportation emerged more than 20 years earlier, but by 2040 they are more connected—platforms for collaboration between transportation companies and businesses offering services, such as charging vehicles on the fly, repairs, or advertising tailored toward individual passengers using augmented reality. Bonnie has chosen the premium option for her travel plan, a monthly subscription for all forms of transportation.

Personal preferences

Bonnie’s premium plan includes a private pod on the train. After arriving at the station and taking her seat, the train’s network identifies her and adjusts the environment—the seat, lighting and temperature—according to her profile preferences. Screens in the pod automatically connect to her digital world, allowing her to instantly access work files or personal apps. She can check the fridge at home, order groceries online and time a delivery to arrive at her destination when she does.

Board the shuttle

Bonnie gets off at the train station near her home. A self-driving shuttle is waiting to take her the last stretch of the way. Like the train, it adjusts the environment to her preferences and grants her access to her digital world. Bonnie has a conference call with a customer in her calendar. The shuttle establishes the connection at the appropriate time and Bonnie conducts her meeting. At the end of the drive, the vehicle’s digital assistant asks Bonnie about several appointments in her calendar the next day and whether she needs to book a shuttle. Also, her daughter has scheduled a pod to go to her karate lesson but still needs Bonnie’s permission to complete the booking.

Arrive home

Bonnie’s shuttle informs her smart house of her coming arrival. When she gets home, the lights are on and the temperature is just how she likes it. A drone carrying the groceries she ordered en route is waiting for her.

Two visions

If cities make the kinds of choices that Bonnie’s hometown did, 40% of all kilometres travelled by 2040 will be with shared mobility services, McKinsey predicts. If not, McKinsey says, the lack of regulation promoting emissions-free and connected transportation and inertia in consumer behaviour could result in a world in which private car ownership falls only 10% by 2040. That will make it even harder to roll out technology and transport system changes and reduce emissions.

The marketplace has spoken and, at least for now, it’s showing preference for hybrids and plug-in hybrids (PHEVs) over battery electrics. That makes Toyota’s foot dragging on EVs (and full speed ahead on hybrids) look fairly wise, though the timeline along a bumpy road still gets us to full electrification by 2035.

Italian supercar producer Lamborghini, in business since 1963, is also proceeding, incrementally, toward battery power. In an interview, Federico Foschini , Lamborghini’s chief global marketing and sales officer, talked about the new Urus SE plug-in hybrid the company showed at its lounge in New York on Monday.

The Urus SE interior gets a larger centre screen and other updates.
Lamborghini

The Urus SE SUV will sell for US$258,000 in the U.S. (the company’s biggest market) when it goes on sale internationally in the first quarter of 2025, Foschini says.

“We’re using the contribution from the electric motor and battery to not only lower emissions but also to boost performance,” he says. “Next year, all three of our models [the others are the Revuelto, a PHEV from launch, and the continuation of the Huracán] will be available as PHEVs.”

The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.

Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.

Lamborghini’s Federico Foschini with the Urus SE in New York.
Lamborghini

Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.

To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.

The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.

The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.

“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”

Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”

It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.

During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.