Collecting Spirits for the Bottle Rather Than What’s Inside
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Collecting Spirits for the Bottle Rather Than What’s Inside

More enthusiasts are buying spirits collectibles for the keepsakes themselves.

By JAKE EMEN
Thu, Jan 20, 2022 11:15amGrey Clock 4 min

Collecting spirits is by no means a new pursuit. But these days more enthusiasts are buying spirits collectibles for the keepsakes themselves, as opposed to the liquid delights held within.

There are collectible decanters and unique bottle designs, limited-edition labels and artwork, and partnerships with fine purveyors of all manners of crafts. From the lovers of kitsch and those who enjoy completing hard to find sets, to the loyal aficionados of particular beloved brands, more people are collecting beautiful bottles and collaborations than ever.

An Old Trend Is New Again

Old Overholt, a classic rye whiskey brand, teamed up with Steinbach, a German manufacturer of fine wooden crafts, to produce a unique, highly limited run of nutcrackers. Fashioned in the likeness of Abraham Overholt, who founded the brand over two centuries ago, the nutcracker is standing behind a whiskey barrel and a sack of rye grain while holding a bottle of whiskey. The collaboration was tied to the holiday season this year, as a means of buying a whiskey-centric gift for a loved one that isn’t merely a bottle to drink.

“A collectible piece of craftsmanship like this offers whiskey drinkers an entirely new way to celebrate and display their love for the brand beyond a rare bottle,” says Bradford Lawrence of Beam Suntory, Old Overholt’s parent company. “To my knowledge, no other whiskey founder has been immortalized as a nutcracker like this, and so we’re thrilled to be able to offer a fun, new item for enthusiasts to seek out, get excited about, and show off to friends and fellow collectors alike.”

While an affordable brand might seem like an odd match for a premium collectible, it’s actually somewhat of a tradition within the world of American whiskey. Ceramic decanters of bourbon were all the rage in the 1960s and 1970s, with Wild Turkey and Jim Beam in particular releasing a litany of them. As journalist Aaron Goldfarb explained, the original idea behind them was to create an avenue to increase sales in the face of whiskey’s waning popularity in an era which saw vodka’s meteoric rise.

The tides have turned in recent years, and there are certain whiskey brands that have the opposite problem, a dwindling supply that can’t keep pace with fervent global demand.

That’s the case for Hibiki, the much sought-after blended Japanese whisky produced by Suntory Whisky. With several of its age-statement labels removed from the market due to that supply issue, one way it remains at the forefront for collectors is through the release of limited edition bottles. The 2021 limited edition of Hibiki Japanese Harmony features a flowing floral design, with 24 different blossoms depicting the 24 micro-seasons of the Japanese lunar calendar, atop the brand’s signature 24-facet bottle face.

Glenmorangie, meanwhile, released a limited edition of its 18-year-old single malt with a design from flower artist and botanical sculptor Azuma Makoto. He was inspired by Glenmorangie’s floral flavor palate and interpreted that taste into a piece of art with 100 blooms, including specific aromas from the whisky. The sculpture, dubbed Dancing Flowers of Glenmorangie, was photographed and featured on the label and gift box of the special edition Glenmorangie 18 Azuma Makoto bottle.

It seems like every major brand wants to get in on the fun. Angostura teamed up with specialty leather goods purveyor Clayton & Crume for a special cocktail kit in the form of a stylish leather dopp bag, with a number of handy accessories included. Standout cocktail bar Death & Co. teamed up with Jameson for a Cocktail Courier holiday kit which includes the Death & Co: Welcome Home cocktail book, bottles of Jameson Black Barrel and The Glenlivet 12 year old, and ingredients for several signature drinks.

Craft Goes Collectible

While large, global brands have a built in fan base that collects special-edition offerings, even smaller and craftier brands have been getting into the collectible arena. Drumshanbo Gunpowder Irish Gin released a limited edition ceramic bottle r with a style which reflects the oriental botanicals used in the spirit, such as gunpowder tea.

“With this bottle, our founder PJ Rigney wanted to pay homage to the traditional Chinese pottery that would have been used in tea ceremonies for hundreds of years—it was at one such ceremony that PJ first came across the gunpowder tea that sparked what ended up as the recipe for Drumshanbo Gunpowder Irish Gin,” says Conor O’Brien of The Shed Distillery. “If you look closely at the bottle you can see some iconic scenes from the village of Drumshanbo, as well as The Shed Distillery itself.”

With regulations for selling and shipping alcohol direct to consumers loosening up in many parts of the U.S., partially due to the pandemic, Westward Whiskey launched a first of its kind national members club. The Westward Whiskey Club was launched in 2019, but was extended across 30 states this year thanks to that shifting legal landscape. Members, who can opt to receive one or three bottles per quarter, receive exclusive club-only whiskeys with unique cask finishes, and bottles adorned with eye-catching metallic plaques.

“For some time now, we have received requests from Westward enthusiasts to engage with our brand and team on a deeper, more personal level, so we’re excited to offer them a platform to join our community,” says Thomas Mooney, Westward’s founder and CEO.

Reprinted by permission of Penta. Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: January 15, 2022.



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The Uglification of Everything

Artistic culture has taken a repulsive turn. It speaks of a society that hates itself, and hates life.

By Peggy Noonan
Fri, Apr 26, 2024 5 min

I wish to protest the current ugliness. I see it as a continuing trend, “the uglification of everything.” It is coming out of our culture with picked-up speed, and from many media silos, and I don’t like it.

You remember the 1999 movie “The Talented Mr. Ripley,” from the Patricia Highsmith novel. It was fabulous—mysteries, murders, a sociopath scheming his way among high-class expats on the Italian Riviera. The laid-back glamour of Jude Law, the Grace Kelly-ness of Gwyneth Paltrow, who looks like a Vogue magazine cover decided to take a stroll through the streets of 1950s Venice, the truly brilliant acting of Matt Damon, who is so well-liked by audiences I’m not sure we notice anymore what a great actor he is. The director, Anthony Minghella, deliberately showed you pretty shiny things while taking you on a journey to a heart of darkness.

There’s a new version, a streaming series from Netflix, called “Ripley.” I turned to it eagerly and watched with puzzlement. It is unrelievedly ugly. Grimy, gloomy, grim. Tom Ripley is now charmless, a pale and watchful slug slithering through ancient rooms. He isn’t bright, eager, endearing, only predatory. No one would want to know him! Which makes the story make no sense. Again, Ripley is a sociopath, but few could tell because he seemed so sweet and easy. In the original movie, Philip Seymour Hoffman has an unforgettable turn as a jazz-loving, prep-schooled, in-crowd snob. In this version that character is mirthless, genderless, hidden. No one would want to know him either. Marge, the Paltrow role in the movie, is ponderous and plain, like a lost 1970s hippie, which undercuts a small part of the tragedy: Why is the lovely woman so in love with a careless idler who loves no one?

The ugliness seemed a deliberate artistic decision, as did the air of constant menace, as if we all know life is never nice.

I go to the No. 1 program on Netflix this week, “Baby Reindeer.” People speak highly of it. It’s about a stalker and is based on a true story, but she’s stalking a comic so this might be fun. Oh dear, no. It is again unrelievedly bleak. Life is low, plain and homely. No one is ever nice or kind; all human conversation is opaque and halting; work colleagues are cruel and loud. Everyone is emotionally incapable and dumb. No one laughs except for the morbidly obese stalker, who cackles madly. The only attractive person is the transgender girlfriend, who has a pretty smile and smiles a lot, but cries a lot too and is vengeful.

Good drama always makes you think. I thought: Do I want to continue living?

I go to the Daily Mail website, once my guilty pleasure. High jinks of the rich and famous, randy royals, fast cars and movie stars, models and rock stars caught in the drug bust. It was great! But it seems to have taken a turn and is more about crime, grime, human sadness and degradation—child abuse, mothers drowning their babies, “Man murders family, self.” It is less a portal into life’s mindless, undeserved beauty, than a testimony to its horrors.

I go to the new “Cabaret.” Who doesn’t love “Cabaret”? It is dark, witty, painful, glamorous. The music and lyrics have stood the test of time. The story’s backdrop: The soft decadence of Weimar is being replaced by the hard decadence of Nazism.

It is Kander and Ebb’s masterpiece, revived again and again. And this revival is hideous. It is ugly, bizarre, inartistic, fundamentally stupid. Also obscene but in a purposeless way, without meaning.

I had the distinct feeling the producers take their audience to be distracted dopamine addicts with fractured attention spans and no ability to follow a story. They also seemed to have no faith in the story itself, so they went with endless pyrotechnics. This is “Cabaret” for the empty-headed. Everyone screams. The songs are slowed, because you might need a moment to take it in. Almost everyone on stage is weirdly hunched, like a gargoyle, everyone overacts, and all of it is without art.

On the way in, staffers put stickers on the cameras of your phone, “to protect our intellectual property,” as one said.

It isn’t an easy job to make the widely admired Eddie Redmayne unappealing, but by God they did it. As he’s a producer I guess he did it, too. He takes the stage as the Emcee in a purple leather skirt with a small green cone on his head and appears further on as a clown with a machine gun and a weird goth devil. It is all so childish, so plonkingly empty.

Here is something sad about modern artists: They are held back by a lack of limits.

Bob Fosse, the director of the classic 1972 movie version, got to push against society’s limits and Broadway’s and Hollywood’s prohibitions. He pushed hard against what was pushing him, which caused friction; in the heat of that came art. Directors and writers now have nothing to push against because there are no rules or cultural prohibitions, so there’s no friction, everything is left cold, and the art turns in on itself and becomes merely weird.

Fosse famously loved women. No one loves women in this show. When we meet Sally Bowles, in the kind of dress a little girl might put on a doll, with heavy leather boots and harsh, garish makeup, the character doesn’t flirt, doesn’t seduce or charm. She barks and screams, angrily.

Really it is harrowing. At one point Mr. Redmayne dances with a toilet plunger, and a loaf of Italian bread is inserted and removed from his anal cavity. I mentioned this to my friend, who asked if I saw the dancer in the corner masturbating with a copy of what appeared to be “Mein Kampf.”

That’s what I call intellectual property!

In previous iterations the Kit Kat Club was a hypocrisy-free zone, a place of no boundaries, until the bad guys came and it wasn’t. I’m sure the director and producers met in the planning stage and used words like “breakthrough” and “a ‘Cabaret’ for today,” and “we don’t hide the coming cruelty.” But they do hide it by making everything, beginning to end, lifeless and grotesque. No innocence is traduced because no innocence exists.

How could a show be so frantic and outlandish and still be so tedious? It’s almost an achievement.

And for all that there is something smug about it, as if they’re looking down from some great, unearned height.

I left thinking, as I often do now on seeing something made ugly: This is what purgatory is going to be like. And then, no, this is what hell is going to be like—the cackling stalker, the pale sociopath, Eddie Redmayne dancing with a plunger.

Why does it all bother me?

Because even though it isn’t new, uglification is rising and spreading as an artistic attitude, and it can’t be good for us. Because it speaks of self-hatred, and a society that hates itself, and hates life, won’t last. Because it gives those who are young nothing to love and feel soft about. Because we need beauty to keep our morale up.

Because life isn’t merde, in spite of what our entertainment geniuses say.

 

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