Stressed by Smart Tech? Consider These ‘Dumb’ Devices
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Stressed by Smart Tech? Consider These ‘Dumb’ Devices

As our appliances and gadgets become more connected, they become more prone to unexpected bugs and glitches.

By Justin Pot
Tue, May 3, 2022 11:10amGrey Clock 8 min

ONCE, a broken bathroom scale just displayed the wrong weight. In 2022, it won’t even do that.

“My scale stopped connecting to Wi-Fi, which for some reason means it won’t even show the weight,” said Chris Hoffman, editor in chief of How-to Geek, an online magazine devoted to helping people understand their tech. In short, he’s an expert at troubleshooting broken gadgets. But when Mr. Hoffman’s scale went on the fritz, it just sat stubbornly broken on his coffee table, even after he’d read the entire manual, researched whether others had experienced the same problem, hounded customer support and coaxed the device through a complete factory reset. “I was left thinking ‘Where did I go wrong with my life?’” he said.

“Smart” spins on common home appliances have been available for many years. These clever refrigerators, televisions and air conditioners perform their base functions, but also use their ability to connect to the internet to unlock additional conveniences—letting owners, for instance, remote-control them from miles away. Generally, that level of interactivity was something you would opt into, by buying a robot vacuum, smart speakers or an Alexa-enabled microwave. But it wasn’t the default.

That’s changing. While some brands are aggressively bucking the trend and producing intentionally untethered devices, it’s getting harder to purchase appliances and gadgets that don’t need an internet connection merely to function properly. “I’ve gotten so many emails from readers who are looking for a ‘dumb’ TV,” said Mr. Hoffman. “Unfortunately, that doesn’t exist.”

While a TV that can’t access Netflix in the age of cord-cutting isn’t very useful, the trend has taken hold outside the living room too. Increasingly, said Jerry Beilinson, technology editor at Consumer Reports, “you can’t buy a high-end washing machine or dishwasher or dryer without it having Wi-Fi connectivity.”

When it comes to smart appliances beyond TVs, the benefits are less obvious. While it is convenient to zap your popcorn without pressing any of a microwave’s buttons, either via a phone app or through a voice assistant, when every device is, on some level, a computer, there are downsides. We’ve all heard stories about some household object that, a la Mr. Hoffman’s confoundingly sophisticated scale, stops working because the “smart” technology inside it breaks. Mr. Hoffman says he’s encountered washing machines that won’t let you clean your clothes until you’ve downloaded and installed a firmware update. “It is just annoying,” he said.

The problems aren’t always due to glitches or necessary security updates. Sometimes companies disable features intentionally. Mr. Beilinson said data collection offers a simple way for companies to make devices more profitable: “Adding Wi-Fi connectivity to appliances is extremely cheap and the data companies get out of it is extremely valuable.” Requiring that people connect to Wi-Fi in order to use features means more will connect. The brands are nudging, or arguably forcing, you to accept the intrusion.

For example, GE has engineered some of its ovens so that you can’t use the convection roast feature unless you connect them to Wi-Fi and download an app to your phone. This despite the fact that many residential ovens have had convection features since 1945, when the Wi-Fi in most homes was, shall we say, spotty. (A GE Appliances spokesperson said the company makes plenty of appliances that do not require Wi-Fi connectivity, but also wants to give customers the option of increased technological capability.)

The story is the same in the living room. Roku, for example, might be best known for its streaming sticks and smart televisions, but the company actually earns most of its money from the streaming platform it designed. According to its 2021 earnings report, the company actually lost $52 million from sales of hardware. The model works because of how effectively the company has been able to monetize its platform through licensing and advertising. Roku identified “targeting using first-party data” as its fastest-growing ad product last year, by which it means leveraging the information it gets from tracking your viewing habits to serve you new shows to watch or products you can buy directly from your TV. (Roku declined to comment for this article.)

Sometimes, it is still possible to opt out of this kind of tracking. Mr. Beilinson owns a garage door opener that could be controlled with an app, but he hasn’t connected the device to Wi-Fi. “I don’t feel like I need to tell a company every time I open the garage door.”

But more often than not, avoiding the downsides of smart tech requires awkward, costly workarounds. Mr. Hoffman said some people avoid connecting their TVs to Wi-Fi to ensure their viewing habits cannot be tracked. But then they must purchase an extra device to watch their top shows. “People who are really into privacy prefer the Apple TV box,” he said, pointing out that Apple considers its customer’s privacy a high priority. Others might rightfully bristle at the idea of spending an extra $180 to ensure a new TV doesn’t track their behaviour.

Deciding which devices you want to connect to the internet is a balancing act. But some signs suggest that people are seeking actively unconnected “dumb” devices. For example, in an earnings report last year, Fujifilm, the Japanese camera company, said it has made more money in each of the last five years from its line of Instax instant film cameras and accessories than it has from selling digital cameras and their lenses.

The analog trend is also manifesting in gaming. Wizards of The Coast, which makes the dice-rolling, pen-and-paper-based Dungeons & Dragons series and the card game Magic: The Gathering, saw a revenue increase of 24%, up to US$816 million, from 2019 to 2020. Even when Pandemic-induced lockdowns made in-person gaming impossible, many chose to invest in games that they could play in person, once restrictions were lifted. “There is a subset of people who are looking for ways to reduce the role of technology in their lives, to not always be so connected,” said Mr. Beilinson, “people looking for physical experiences.”

Startups are emerging specifically to cater to such people. One is reMarkable, which makes tablets for writing that might look, at first glance, like an iPad. The difference: no extra apps and a black-and-white e-ink screen. It is as close as you can get to a digital piece of paper, which is exactly the point. “When you’re writing and thinking your best thoughts, it is really important that you don’t get an email or a notification that takes you out of that,” said Henrik Gustav Faller, vice president of communication at reMarkable. “That stream of thought is something that we really try to focus on and really cherish.”

The 300-person reMarkable team, based in Norway, spent years developing the tablet before launch—reducing the latency on the screen and contemplating how much the pen should weigh. The end product has a few smart features—one gives users access to files on Dropbox and Google Drive—but not many. It appears the approach is working: As of 2020, reMarkable has sold over half a million devices. A company representative said sales increased in 2021, but they declined to release specific numbers.

The Light Phone II is a tiny brick with a similar black-and-white e-ink screen—and a similar philosophy. Designed by a 13 person team in New York City, it supports calls and texts, but no social media. Kaiwei Tang, co-founder and CEO, said that is because he believes our phones currently do way too much. That’s why there is no Light Phone app store; you can, however, download a few “tools” that let you do simple things like get directions or listen to podcasts. The phone, which launched in 2019, saw a 150% increase in sales from release to 2021 according to Mr. Tang. Investors include Twitter co-founder Biz Stone and Adobe chief product officer Scott Belsky.

These kinds of devices are made by and for people who are contemplating their relationship with technology and intentionally opting for simpler, less distracting devices. They offer a reminder that we should be able to choose how we interact with our technology, and how it interacts with us.

Everyone has a different threshold for what is and isn’t useful—and some smart devices might do enough to make the odd annoyance worth bearing. But since no company will make this calculation for you, Mr. Hoffman said it’s important to consider what you actually want: “Even if you love smart technology, not everything needs to be smart.”

The Best Dumb Tech

Eight pieces of gear that make the case for a future of less-connected devices

Light Phone II

It lets you make calls and send texts, but not much else. It’s designed to be used as little as possible, though you can add optional “Tools” like GPS navigation and podcasts.

The Mohu Leaf Plus Amplified TV Antenna

Free broadcast TV still exists, and it has been in HD for over a decade now. Cheap, powerful indoor antennas like this one allow you to rediscover the experience.

Mighty

Like the iPod Shuffle for the streaming age, this device lets you sync songs over from Spotify or Amazon Music to listen offline. It’s great for working out, when picking the perfect playlist can easily become an excuse to dawdle near a squat rack.

Kindle Paperwhite

Thanks to a crisp, responsive screen and light body, the Kindle is a superior e-reader. Cheaper Kindles like the Paperwhite include some bloat like ads and a web browser. Both are easy to ignore, especially since the browser is harder to use than “Ulysses” is to read.

reMarkable 2

As close as you can get to a digital pad of paper. This thin tablet comes with a realistic-feeling pen, which you can use to mark up documents and sync notes to your phone or computer.

Freewrite

This digital typewriter—nothing more than a mechanical keyboard with an e-ink screen—lets you draft without distraction. To edit, you can send text to your computer.

The Fujifilm Instax 11

An instant camera like the Polaroids of old, it prints an actual physical photo that you can share with a friend by handing it to them. What a concept.

BN-LINK Mini 24-hour Mechanical Outlet Timer

Decades after the servers for smart plugs currently on the market shut down, this little mechanical timer will keep on ticking—and you can get two for 12 bucks.

Even a sceptic can appreciate some smart tech. Three winners…

Adaptive Central Air

The Google Nest Learning Thermostat can, by some estimates, reduce your heating and cooling bills by 10 to 15% by not using energy when it’s not needed. If you’re going to introduce smart tech to your house, it might as well be saving you money (and reducing your carbon footprint).

Secure Streaming

Apple TV is one of the few visual entertainment platforms that doesn’t track and monetize your viewing habits, according to privacy experts. Plus, these boxes will continue getting security updates much longer than your run-of-the-mill smart television.

Flexible Fixtures
Published Credit: NA

The Wyze Bulb Color is an affordable LED smart bulb that can make any lamp or sconce colourful. Customize the colour or intensity with your phone at any moment or schedule the bulbs to turn off and on at specific times then forget about them completely.



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Italian supercar producer Lamborghini, in business since 1963, is also proceeding, incrementally, toward battery power. In an interview, Federico Foschini , Lamborghini’s chief global marketing and sales officer, talked about the new Urus SE plug-in hybrid the company showed at its lounge in New York on Monday.

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The Urus SE SUV will sell for US$258,000 in the U.S. (the company’s biggest market) when it goes on sale internationally in the first quarter of 2025, Foschini says.

“We’re using the contribution from the electric motor and battery to not only lower emissions but also to boost performance,” he says. “Next year, all three of our models [the others are the Revuelto, a PHEV from launch, and the continuation of the Huracán] will be available as PHEVs.”

The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.

Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.

Lamborghini’s Federico Foschini with the Urus SE in New York.
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Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.

To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.

The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.

The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.

“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”

Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”

It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.

During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.

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