Running her own business at 23. How Monique is beating the trade shortage one brick at a time

When Monique Juratovac swapped her make up brushes and hairdryer for a brickie’s trowel three and a half years ago, she had no idea she would find herself in the middle of a tradie drought.

This week, the Housing Industry Association reported that Australia is in the midst of a building bonanza, with more than 100,000 homes under construction. But the high demand and COVID related issues have meant that the worker shortage is at its worst since records began.

The biggest demand is for bricklayers, carpenters and roof tilers.

For 23-year-old Ms Juratovac, who started her own business MJ Bricklaying last week, it’s meant there’s plenty of work on the ground.

“I have had quite a few people message me to do private jobs,” she said. “I have always done more housing (than commercial sites) and that’s what I prefer. But I’ll always help out people close to me.”

Perth-based Ms Juratovac became a bricklayer after qualifying as a hairdresser and then a make up artist before making the switch to the building site.

“I left school quite young after being bullied and hairdressing was the avenue most girls went down – my older sister was a hairdresser,” she said. “I did three years of study but I wasn’t happy so I did a Certificate III in make-up. But that didn’t help. I needed a change.”

After investigating a number of trades, and a day’s trial on a building site, she was hooked.

“I was talking to mum about it and she said to give it a go. I did a day’s free trial on site and I fell in love with it.

“I love the whole atmosphere. I don’t have to do my make up to go to work, I can just roll out of bed. I get along with the boys so well – we have banter and it doesn’t even feel like work some days.”

Ms Juratovac (pictured below) also tested her skills against the best in her region.

“I won the WorldSkills Regional Bricklaying Competition in 2019,” she said. “I didn’t expect to win it. I was prepared for the worst but they said I’d won. Then they said I was the first woman to win and I started to cry.”

She has also won Apprentice of the Year – twice.

General manager international marketing for Brickworks, Brett Ward, said Western Australia, where Ms Juratovac works, is suffering the longest waits for bricklayers, with delays of up to 12 weeks, but all states are under the pump. Brickworks is working with the Australian Brick and Blocklaying Training Foundation to attract more apprentices into the industry.

“There are apprenticeships available – we have 30 available in WA right now,” he said. “It’s a major campaign to align the apprenticeship scheme with the major builders. It’s something we are working on all the time but we are competing against tech based jobs. Bricklaying is not seen to be as cool but you can run your own jobs and be your own boss.”

As long as you enjoy physical work, Ms Juratovac says bricklaying is a satisfying – and in demand – career. And these days, she’s calling the shots on site.

“It feels good. It’s scary and stressful but once you get your head around it, it’s good,” she said. “People are listening to me a lot more. Before they’d ask one of the boys but now that I am paying the wages, they’re listening to me.”

Could a recession be the best time to launch a tech startup?

A recent study suggests that is the case. The authors found that tech startups that began operations during the 2007-09 recession—and received their first patent in that time—tended to last longer than tech startups founded a few years before or after. And those recession-era companies also tended to be more innovative than the rest.

“The effect of macroeconomic trends is not always intuitive,” says Daniel Bias , an assistant professor of finance at Vanderbilt University’s Owen Graduate School of Management, who co-wrote the paper with Alexander Ljungqvist, Stefan Persson Family Chair in Entrepreneurial Finance at the Stockholm School of Economics.

Drawing on data from the U.S. Patent and Trademark Office, the authors examined a sample of 6,946 tech startups that launched and received their first patent approval between 2002 and 2012.

One group—about 5,734 companies—launched and got their patent outside of the 2007-09 recession. Of those, about 70% made it to their seventh year. But the startups that launched and got their first patent during the recession—about 1,212 companies—were 12% more likely to be in business in their seventh year.

These recession-era firms were also more likely to file a novel and influential patent after their first one. (That is, a patent the researchers determined was dissimilar to patents in the same niche that came before it, but similar to ones that came after it.)

So, why did these recession-era firms outperform their peers? Labor markets played a big role.

A widespread lack of available jobs meant that the startups were able to land more productive and innovative employees, especially in their research and development groups, and then hold on to them. More important, the tight labor markets also meant that the founding inventors—the people named on the very first patent—were more likely to stick around rather than try for opportunities elsewhere.

For startups started during the 2007-09 recession, founding inventors were 25 percentage points less likely to leave their company within the first three years. On average, about 43% of founding inventors in the entire sample left their startup within the first three years.

“Our study really highlights the importance of labor retention for young innovative startups. Retaining founding inventors cannot only help them survive, but also thrive,” Bias says.

Running her own business at 23. How Monique is beating the trade shortage one brick at a time

A study suggests that when jobs are hard to come by, the best workers are more available—and stay longer