Do You Own Too Many TV Sets? A Cautionary Tale
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Do You Own Too Many TV Sets? A Cautionary Tale

Our columnist wonders what life would be like if she gave into her TV compulsion and installed a set in every single room (even her bathroom).

By Kris Frieswick
Wed, Aug 31, 2022 9:49amGrey Clock 4 min

HOW MANY TVS ARE TOO MANY? While the average U.S. household has 2.3 sets, according to recent Nielsen data, in some homes TVs hold dominion over every room, even the bathroom. A recent article in The Wall Street Journal profiled a couple who have four TVs in their 13-metret-long RV.

Nobody needs to own even a single TV set. We’re surrounded by screens, all capable of streaming “Amish Mafia”: cellphones, laptops, tablets, Nintendo Switches, anything connected to the interwebs. And despite too many viewing options, there’s still little worth watching including, sadly, “House of the Dragon.”

The Husband and I own just one TV and restrict it to the living room for one simple reason: If confronted with a TV, I can’t not watch it. My eyes are drawn to it like moths to a flickering, poorly written, casted and directed flame. If one’s playing anywhere within my view, I can’t even hold a normal human conversation about pizza toppings. My condition helps explain why our home is among just 19% of American households with a single TV. The temptation is too great.

Still, in my most private moments, I have flirted with the dark side. What would life be like if I gave into my compulsion and spent all my discretionary income on a bunch of Smart TVs with Universal Search, maybe one for every room? Would I become a slave to the 4K UHD demon?

Not if I brought intention and purpose to my viewing habits, using TV for good instead of mindlessly munching it like it’s a party-sized bag of mesquite barbecue potato chips.

Here’s how I’d do it:

Upon waking, I would lie in bed and watch 30 minutes of a horror movie to help me level-set my expectations for my day. Anything less life-threatening than zombies or axe-wielding maniacs would be a win.

Next, to the kitchen for coffee. While it brews, I’d turn on the “Today” morning show but mute it because my real objective is to evaluate the anchors’ outfits, hairstyles and makeup for inspiration. The Husband will weigh in—protesting a daytime smokey eye—thus ensuring at least some communication in our day.

Then, it’s off to a training session on my exercise bike in the Shed Mahal, the backyard horse shed we converted into my office/storage/gym space. I’ll flip on the TV beside my bike and select a movie in which stuff blows up and chicks kick butt. Options include any movie in the “Alien” franchise that doesn’t involve a “Predator,” “Spy” with Melissa McCarthy, or “All About Eve,” because it’s sweet to watch Bette Davis step back and let karma—the original bad bitch—kick Eve’s butt. Any of these will take my mind off my own aching posterior for 80 minutes while inspiring me to DOMINATE.

Off to the bathroom to shower. This could be challenging, since you can’t see anything on the screen while soaping up. My solution: the karaoke channel, but only tunes whose words I know. Fortunately, I am sufficiently fluent in the oeuvres of Patsy Cline, Little River Band and Shriekback to get through months of purposefully “watching” TV while wet.

Then to the bedroom to strategize the day’s outfit and stare at a TV above the bureau that would double as a mirror if it wasn’t always on. I’ll stream old episodes of the British “What Not to Wear,” with Trinny and Susannah, women who taught me that lady people with bodies like mine should never wear a scoop-neck anything and that it’s OK to stretch out the hems of overly clingy T-shirts.

Back to Shed Mahal to work. Lunch breaks are all about a brain break and that means soaps. Specifically “The Bold and the Beautiful.” Will Sheila Carter return, again, from the dead? (Spoiler: Yes.)

Cocktails on the porch start promptly at 6:15 p.m. Whereas I once basked in glorious sunsets, I’ll flip on that superwide, sunset-blocking, weatherproof outdoor TV we hung from the porch ceiling and turn to a true-crime documentary about murderous twins. It will highlight investigative brilliance, basically educational programming for journalists like myself. Also, it’s rare to find identical murderers.

After my professional development viewing is done, it’s dinner hour. The Husband and I will tune the dining room TV to a show that sparks entertaining conversation, a rarity during the day. By this I obviously mean old recordings on C-SPAN of “Prime Minister’s Questions,” a weekly hour in the British House of Commons during which members lob queries and insults at one another and the PM. If you have a Welsh husband who can translate slanderous British terms like “numpty,” “scrubber” and “poxy,” it’s the best comedy show on Earth.

Then to bed, where we’ll flip our bedroom TV to a show that’s none of your business.

OK, it’s “House Hunters International.” Watching the featured couples reject perfectly acceptable homes because they don’t like the interior paint colours makes us feel better about our marriage and ourselves.

That’s how I would channel my TV compulsion into personal growth.

Either that or I’ll spend every day on the edge of my bed watching whatever’s airing on whatever channel we were mindfully watching the night before. This will likely involve a lot of me yelling at the set “YOU CAN REPAINT!”

Now that I’ve gamed it out, perhaps, even one is too many TVs for me.

Reprinted by permission of The Wall Street Journal, Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: August 30, 2022.



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The Urus SE SUV will sell for US$258,000 in the U.S. (the company’s biggest market) when it goes on sale internationally in the first quarter of 2025, Foschini says.

“We’re using the contribution from the electric motor and battery to not only lower emissions but also to boost performance,” he says. “Next year, all three of our models [the others are the Revuelto, a PHEV from launch, and the continuation of the Huracán] will be available as PHEVs.”

The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.

Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.

Lamborghini’s Federico Foschini with the Urus SE in New York.
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Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.

To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.

The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.

The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.

“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”

Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”

It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.

During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.

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