How Online Dating Scams Work—and Who Gets Targeted
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How Online Dating Scams Work—and Who Gets Targeted

If a person is too quick to share his or her ID, it is more likely to be fake

By Bart Ziegler
Fri, Sep 9, 2022 9:05amGrey Clock 5 min

About 30% of Americans have tried an online dating service, according to Pew Research Service. Some people have found compatible matches and even longtime partners. But other online romance ventures have ended in frustration, harassment or outright fraud.

Some of the saddest cases have seen people give hundreds or thousands of dollars to someone they met online. Some think they are lending money to help the person through a rough patch. Others believe they are being let in on a savvy investment. Both realize too late—it was a scam.

Americans reported losing nearly $1.3 billion in romance-related fraud from 2017 to 2021, according to the Federal Trade Commission, greater than any other category of fraud tracked by the agency, including online shopping scams, impostor fraud and identity theft. Even so, the FTC says that likely understates the damage since many people don’t report such losses.

To better understand why some people become victims of online dating scams, and what can be done to prevent it, The Wall Street Journal interviewed Gurpreet Dhillon, chair of artificial intelligence and cybersecurity at the University of North Texas. Dr. Dhillon has researched such fraud and considers it a major online security concern. An edited transcript of the online interview with Dr. Dhillon follows.

WSJ: Describe how an online dating scam usually begins.

DR. DHILLON: Usually, the search by the scammer for a victim starts on one of the many dating platforms. More recently, scammers also have begun targeting the more ethnically oriented dating sites as well.

Scammers typically target older, poorer, less educated and single people. They also scan dating and social-media profiles to find people who idealise romantic partners and relationships and so might be more gullible.

WSJ: What typically happens next?

DR. DHILLON: The victim is usually presented with a picture of an attractive man or woman. Typically, a perpetrator emphasizes his or her credibility and social attractiveness. Scammers often present themselves as individuals with some sort of authority, such as an influential businessperson, military personnel, a research scientist, etc.

Typically, a scammer also creates a false identity, not just on social media but by acquiring an identity document. In our research, we found many occasions where the eventual victim had asked to see an ID while in the online phase of a romance, or in person if the romance advances to that point. But scammers are savvy about creating authentic-looking fake IDs. If the person is too quick to share his or her ID, it is more likely to be fake.

WSJ: What other techniques do perpetrators use?

DR. DHILLON: Scammers sometimes use doctored pictures to show themselves with famous personalities. Some may use “deep fake” software, which allows a person to swap his or her face for that of someone else’s in a photo or video. Scammers will often research their victims to see whom they admire.

In one case in our research, the perpetrator claimed to be a nurse working at a military base in the Middle East and sent pictures of what she said was herself dressed in scrubs. At one point she sent pictures of herself with a purported Army general she said was visiting the base.

Based on information gathered during the grooming stage, the scammer expresses enthusiasm for individuals or institutions in which the victim may place trust—alumni networks, church or celebrity connections. The more successful scammers spend significant time and effort on the grooming stage before engaging in an actual fraudulent act.

WSJ: How does a scammer establish trust?

DR. DHILLON: In one elaborate scheme, a scammer reached out to the victim via Facebook, then used the publicly available information there to investigate friends and connections of the victim. The information was later used to establish social connections with the victim. Online interactions resulted in face-to-face meetings, a false promise of love and eventually a story of financial trouble and the need for help. This “spear social-engineering” attack emphasised similar likes and dislikes to that of the victim.

WSJ: How does the scammer persuade a victim to turn over money?

DR. DHILLON: The scammer may send a small gift or flowers to the victim. In return, the victim may comply with a request to send a small amount of money. Research suggests that when people comply with the first request they are more likely to comply with subsequent requests.

In one case, a 50-year-old woman was scammed by a perpetrator who posed as a high-ranking military official. The perpetrator was quite knowledgeable about military jargon and the subtleties of the job. The woman began trusting the scammer since her dad was a veteran. After establishing trust, the scammer started sending small gifts. This continued for over a year, after which the scammer asked for $5,000 on the pretext of paying a credit-card bill. The excuse was that his salary wasn’t released as he was moving back after military deployment. The scammer returned the $5,000 after about a week. A series of requests followed this, resulting in a total of $250,000 given to the scammer. All along, the victim kept believing in the individual and was confident that he would return the money. He never did.

WSJ: Do some scammers seek things beyond financial gain?

DR. DHILLON: Extorting sexual favours has been widely reported. This can happen when the perpetrator threatens the victim with distributing sexual images or intimate messages procured in the grooming stage. Sometimes a scam may result in identity theft or involuntary involvement in money laundering. In other cases, victims have been used as couriers for smuggling drugs, money and other goods.

WSJ: Why do people fall for these hoaxes?

DR. DHILLON: Romance scammers create situations with an increased likelihood of poor decision-making.

Scammers also focus on visceral triggers, where the victim believes there are significant benefits to such a relationship. In one case, the scammer insisted on the victim joining an insurance pyramid scheme, where each participant recruits and sells insurance policies to others. In the process, the scammer was showcasing the engagement’s potential profitability. The ground was being set for a potentially bigger scam.

WSJ: What types of people seem more likely to be taken in?

DR. DHILLON: While little is known about victims of romance scams, women are reported to lose the more significant sums of money. In the majority of cases, the victims are older than 40, with 50 to 59 being the most vulnerable. Data also suggest that the degree of financial loss increases with the age of the victim.

WSJ: What could dating sites do to curtail scams?

DR. DHILLON: Dating sites should have built-in technical trust-building mechanisms. Simple two-factor authentication can substantially reduce the number of fake accounts by weeding out less-sophisticated scammers. The industry also needs to develop a web-assurance seal program—an outside agency that monitors and ensures that sites comply with the policies.

WSJ: What laws are used to prosecute scammers? Are additional government actions needed?

DR. DHILLON: Electronic-theft and economic-espionage statutes can be applied in certain cases, and in others the statutes called Access Device Fraud can be applied.

The problem, however, isn’t with the legal framework. The problem is ensuring that individuals are sufficiently warned and aware of the nature, scope and breadth of romance scams. At the federal level, a governance framework is required to mandate that dating websites operate in a certain manner. Just like the Health Insurance Portability and Accountability Act exists for the healthcare domain, something similar is required for online dating platforms.



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Italian supercar producer Lamborghini, in business since 1963, is also proceeding, incrementally, toward battery power. In an interview, Federico Foschini , Lamborghini’s chief global marketing and sales officer, talked about the new Urus SE plug-in hybrid the company showed at its lounge in New York on Monday.

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The Urus SE SUV will sell for US$258,000 in the U.S. (the company’s biggest market) when it goes on sale internationally in the first quarter of 2025, Foschini says.

“We’re using the contribution from the electric motor and battery to not only lower emissions but also to boost performance,” he says. “Next year, all three of our models [the others are the Revuelto, a PHEV from launch, and the continuation of the Huracán] will be available as PHEVs.”

The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.

Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.

Lamborghini’s Federico Foschini with the Urus SE in New York.
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Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.

To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.

The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.

The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.

“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”

Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”

It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.

During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.

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