Here’s a Different Way to Think About Stock Diversification
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Here’s a Different Way to Think About Stock Diversification

Everybody knows to spread money across many investments. Fewer think about diversifying over time.

By IAN AYRES
Mon, Oct 10, 2022 9:08amGrey Clock 5 min

Investors often think of diversification as a free lunch—it allows them to maintain returns while reducing risk. But most people only get part of diversification right, and that can hurt them later in life.

With traditional diversification, people spread money around different kinds of investments to mitigate risk. That approach misses a key opportunity: “diversifying” how you invest over time.

Most people start investing with a small amount of money, because that is all they can afford, and ramp it up as their earnings grow. But investing so much later in life unnecessarily puts people at greater risk when they are close to retirement. They end up with far greater exposure to stock-market risk in their 50s and 60s than in their 20s and 30s, even if they are buying diversified mutual funds.

We propose a different method: People ought to borrow money to make their initial investments larger, so that they can invest closer to the same amount every year over their lifetime. Think of investing $2 a decade steadily for three decades, instead of $1 for the first, $2 for the next and $3 for the third.

The overall amount they invest stays the same—$2 of average market exposure—but when it is a steady amount, instead of an increasing one, the market exposure is larger than otherwise earlier on ($2 versus $1) and then smaller than otherwise in later life ($2 versus $3).

Steady dollars

Both choices—investing $2 each decade instead of $1, $2 and $3—provide the same expected return, since they both have $6 accumulated market exposure over time. But risks associated with the two strategies are different: Our time-diversified path brings lower variance in returns than one with increasing investments.

When investment exposure varies over time, the market’s ups and downs don’t balance out as well. With 2/2/2, an up in the first decade balances out with a down in the third, and vice versa. But with 1/2/3, an up in the first decade is dominated by a down in the third, and a down in the first decade is also dominated by an up in the third. Consequently, the 1/2/3 investment pattern leads to larger swings in lifetime accumulations. The 1/2/3 strategy has too little dependence on the first decade’s stock return and too much on the third. By comparison, the 2/2/2 approach is evenly spread out and thus better diversified.

People might think they can’t follow a 2/2/2 type of strategy because they haven’t saved enough when young: They can’t invest $2 because they only have $1. But that’s not true. Using leverage—that is, borrowing money to buy stocks—people can use $1 of capital to borrow another $1 and thereby get $2 of market exposure in their first decade.

Sound risky? Consider that young people do the same thing with housing when they borrow money to buy a house they live in for decades—and there the leverage often involves borrowing $9 for every $1 of equity. We propose borrowing only $1 for each $1 invested. Limiting ourselves to 2:1 leverage means we don’t hit a perfectly even market exposure over time, but gets us closer to that ideal.

The lessons of history

Using an initial 200% allocation—and gradually reducing the allocation to stocks over time, down to 83% at retirement age—is a winning strategy. In a 2010 book, we found that this “leveraged life cycle” approach produced superior retirement accumulation for each and every cohort retiring from 1914 to 2009. We now have more than a dozen years of post-publication returns where we can evaluate how the strategy actually worked in practice. Leveraged life-cycle returns have continued to provide superior retirement accumulation for each and every cohort through mid-2022.

Average investors using our method—assuming they invested 4% of their annual income, which rose during their careers to $100,000 in their final year of work—accumulated $1,255,000, while a traditional target-date fund investment, starting at 90% stocks and going down to 50%, produced only $675,000, and a constant 75% strategy led to $774,000.

Of course, these higher returns are partly due to more stock exposure and not to the diversifying benefits of the leveraged life-cycle strategy. To focus solely on the diversification benefits, we compared the retirement accumulations of a less-aggressive life-cycle strategy, one that again starts with 200% in stock but ramps down to 50% at retirement. We compared this to a constant 75% of savings in stocks and 25% in bonds. We chose this particular 75% allocation because it produces the same average accumulation ($774,000) across the retiring cohorts. Therefore, any difference in the strategies won’t be because one has more lifetime exposure to the stocks, which on average outperform bonds.

Comparing these two strategies shows that the leveraged life-cycle strategy decreases the standard deviation of retirement accumulation across retiring cohorts by an impressive 19%. Our more time-diversified, leveraged strategy produces higher returns for cohorts that experienced the worst stock returns (the 10th-percentile accumulation increases by 10.9% relative to the constant 75% strategy) and lower returns for cohorts that lived through the best stock returns (the 90th-percentile accumulation also decreases by 10.9% relative to the constant 75% strategy).

Producing the same average return with less risk is compelling evidence of how a leveraged life-cycle strategy can diversify market risk. Of course, ramping down to 50% instead of 83% in stocks at retirement has less market exposure and therefore lower average returns. The investor can choose: the same returns as a constant 75% exposure strategy with less risk, or the same risk but with higher expected return. Time diversification makes either possible.

Avoiding trouble

Our strategy works in theory and in practice. But there are possible objections that might hold people back.

For one, people might say that it is expensive to invest on margin. But competitive margin loans are cheaper than home mortgages (though you may need to consider online brokerages).

A second objection is that leverage is risky. But when you are more evenly exposed to market risk across time, you have less risk. Using leverage to go from 1/2/3 to 2/4/6 would be adding risk and market exposure. But a 2/2/2 strategy doesn’t.

When markets drop, those investors near retirement who have followed 1/2/3 are in trouble. If stocks fall by 25% in their last decade of investing, they would lose 25% of their $3 investment—while a 2/2/2 investor would lose just 25% of $2. That is a 50% greater loss on the $3 investment.

One objection that does have some merit is that our approach requires discipline. Some people can’t bring themselves to borrow money to buy stock or would bail out at the first downturn in the market. We would like to see target-date funds make things easier for investors by automating the process, borrowing at low cost and automatically adjusting a portfolio. People could put in money each month and forget about it.

Meantime, young investors can move to 100% equities. That isn’t 200%, but it is a step in the right direction and doesn’t require the psychological or logistical burdens of borrowing to buy. And even if this advice is coming a bit late for readers in their 50s and 60s, this is advice to pass along to the next generation. They don’t have to repeat our mistakes.

Dr. Ayres is the William Townsend professor at Yale Law School, and Dr. Nalebuff is the Milton Steinbach professor at the Yale School of Management. Together, they are the authors of “Lifecycle Investing.”



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Italian supercar producer Lamborghini, in business since 1963, is also proceeding, incrementally, toward battery power. In an interview, Federico Foschini , Lamborghini’s chief global marketing and sales officer, talked about the new Urus SE plug-in hybrid the company showed at its lounge in New York on Monday.

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The Urus SE SUV will sell for US$258,000 in the U.S. (the company’s biggest market) when it goes on sale internationally in the first quarter of 2025, Foschini says.

“We’re using the contribution from the electric motor and battery to not only lower emissions but also to boost performance,” he says. “Next year, all three of our models [the others are the Revuelto, a PHEV from launch, and the continuation of the Huracán] will be available as PHEVs.”

The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.

Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.

Lamborghini’s Federico Foschini with the Urus SE in New York.
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Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.

To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.

The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.

The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.

“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”

Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”

It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.

During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.

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