The Two Words That Terrify Junior Employees
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The Two Words That Terrify Junior Employees

Curt notes sent by higher-ups wreck weekends and family time; ‘Until you’ve gotten that 10 p.m. ‘pls fix,’ you just don’t get it’

By LINDSAY ELLIS
Tue, Oct 11, 2022 8:46amGrey Clock 4 min

Picture this: It’s 9 p.m. and your workday is finally winding down. You, a professional in your 20s or 30s, haven’t heard from your manager in a few hours. Things are looking good as you start closing out dozens of tabs and spreadsheets, hoping to shut the laptop and take a few hours after dark for yourself. Suddenly, a ping.

A “pls fix” email.

“Until you’ve gotten that 10 p.m. ‘pls fix,’ you just don’t get it,” says Amelia Noël, a former consultant and investment banker turned career coach.

“Pls fix” is shorthand for a curt note from someone up the chain—and is a phrase that has become a phenomenon among corporate stiffs in certain high-pressure fields. The buzzword has spawned “pls fix” merchandise, and made it into the Urban Dictionary, which defines “pls fix” as a frequent email reply from a boss in consulting or finance that “more accurately translates: ‘fix this ASAP and don’t F$%^& up again.’”

The text might vary—“please action” or “make better”—and the notes tend to come with little instructions. (What the heck needs fixing?) But the message generally translates to: stop what you’re doing to send the 39th version of a PowerPoint slide to your boss.

“If you get that email, it’s expected to get turned over by the time your managing director gets back into the office the next morning,” says John Senkarik, a 39-year-old business analyst, who says he recently got a pls fix message while at a cabin with his family. As his children played nearby, Mr. Senkarik stepped outside to a back porch to work through the assignment, which took about two hours.

Few things panic young professionals like getting the notes. On Instagram and TikTok, they share snapshots and stories of receiving “pls fix” emails at all hours and on vacation, while at bars, at the gym, by pools, on trains, slopeside at ski resorts, or as they are boarding a flight. A podcast called “Pls Fix Thx!,” which started early in the pandemic, talks about “modern-day fads and trends that leave us feeling overwhelmed, drained and burned out.”

Sanchit Wadhawan, a 25-year-old consultant who lives in Atlanta, is one of the podcast’s hosts and knows the terrain well. One Friday evening, he was planning to watch Netflix with his parents at the end of a long week. He was about to close his computer when he saw an urgent instant message from his manager.

He received a draft PowerPoint with about 50 slides—a compilation of several files formatted in different styles. Mr. Wadhawan needed to make the font uniform and ensure the color was consistent throughout, and he needed to do it right away.

“You can’t put weird fonts in front of a client,” he says.

At the office, many workers are dialling back efforts and reporting lower levels of engagement. But consultants and bankers—who have tended to be corporate climbers terrified of the “out” part of “up or out”—are still leaning into the grind.

To be ready to respond to a “pls fix,” Ms. Noël, the former consultant and banker, would lug her laptop to brunch and bars. She took it on a Christmas carriage ride in Central Park with her family, and regularly charted her running routes to stay within a 15-minute radius of her laptop.

Those few seconds between double-clicking on the email attachment and understanding the scope of the assignment held a special dread. Was this a few quick wording changes to a slide deck? Did she need to rerun an entire data analysis? Was this going to blow up her night?

Close readers of The BOG—a satirical internal newsletter at Boston Consulting Group—will find Easter eggs in the copy referencing “pls fix.” In one, The BOG writers joked that high-level managing directors and partners speak certain languages conversationally including: Please fix, arreglalo porfa, and correggilo per favore. (The newsletter’s writers declined to comment.)

Susan Grimbilas, global head of human resources at BCG, says consulting has always required late-night work, but in-person feedback can be more meaningful. A “pls fix” email can feel transactional in a remote setting, especially without much instruction about why something needs to change, she added.

BCG teaches managing directors and partners about giving more effective feedback, she says. Still, if a presentation’s numbers don’t square, she adds, “I don’t care what time it is or where you are—you’re going to have to make sure your numbers make sense.”

Alex Raines, 29, who lives in Austin, knew about the “pls fix” culture when he started as a data-analytics consultant last year.

Before he began, he rewrote the lyrics to “Lose Yourself” by Eminem and posted it on LinkedIn, in a homage to his chosen field.

“His arms are heavy, knees weak, palms are sweaty / There’s coffee on his vest already, spilled his Yeti / He’s nervous, but on the surface he looks calm and ready to pls fix, but he keeps forgetting the right deck.”

Litquidity, known for finance-related memes, sells a “pls fix, thx” mug for $15 and a ball cap for $35. Crazy Mgmt Consultants, a meme account on Instagram, sells a “pls fix”-themed ugly Christmas sweater for $45 and baby onesies for $25 reading: “Daddy and Mommy, Pls fix my milk ASAP, thx. Sent from my iPad.”

Some managers send “pls fix” emails, but urge recipients not to pull an all-nighter, as Mohak Mehta, a New York-based consultant, says he does for his direct reports. Sometimes he says he tells them to “time box” an assignment. (That’s consultant-speak for seeing how much can be done in 10 minutes, or an hour, and then leaving it until the next day.)

Still, Mr. Mehta says many young professionals in finance and consulting are high achievers, and ignore his instructions and work late anyway in pursuit of a perfect final product.

“At the end of the day,” he says, “that’s what clients are trying to pay you for.”



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The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.

Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.

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Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.

To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.

The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.

The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.

“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”

Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”

It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.

During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.

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