Home Buyers Get Ahead of Supply-Chain Issues by Purchasing the House and Everything Inside
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Home Buyers Get Ahead of Supply-Chain Issues by Purchasing the House and Everything Inside

One couple in California paid $30,000 for all of the seller’s furniture so they wouldn’t have to ‘sit in an empty house’

By KATHERINE CLARKE
Mon, Jan 30, 2023 8:53amGrey Clock 6 min

Last year, Gerardo and Rita Luna upgraded from their roughly 2,700-square-foot home in Oxnard, Calif., to a much larger house in nearby Santa Paula, paying $2.4 million. The couple, who own four automotive repair facilities, said they had been looking for a quieter place, where they wouldn’t be able to “shake their neighbors’ hands through the window,” Mr. Luna said. The Santa Paula estate, on 6 acres, fit the bill perfectly.

The only problem: how could they possibly furnish such a large property? They didn’t have nearly enough furniture to fill the nearly 7,000-square-foot house, and what they did have didn’t fit the French Country style of their new home. Plus, they knew that global supply-chain issues would likely make buying new furniture difficult and time-consuming. Instead, Mr. Luna proposed an unusual solution: They offered to buy all of the seller’s furniture, although the heavy draperies and plaid upholstery didn’t exactly fit their taste.

“We knew that it would take us perhaps years to fill the house with furniture,” said Mr. Luna, 45. “So, even though it didn’t totally fit our vibe, we felt it made sense. We didn’t want to sit in an empty house.”

The seller was downsizing to a new home nearby and agreed to sell her furniture to the Lunas for about $30,000, “pennies on the dollar,” compared with the original prices, said the Lunas’ real-estate agent, Victoria Adam of LIV Sotheby’s International Realty.

It’s a good thing she did. A new dining table the Lunas ordered for the house took six months to arrive, while a new sofa took three. “In the meantime, we had a sofa to sit on,” Mr. Luna said.

In the past, it was common for properties in second-home or resort communities to be sold with the furniture included, but primary homes were traditionally delivered empty. Since the onset of the pandemic, however, more home buyers are making offers to purchase properties fully furnished, real-estate agents said. With supply-chain delays and other logistical issues leaving buyers waiting months or even years for their new furniture, agents said, purchasing the sellers’ furniture is much more appealing than it used to be.

Developer Rick Rosemarin said he encountered this desperation firsthand last year, when he was trying to sell a roughly $10 million estate he built in Greenwich, Conn. It turned out that one would-be buyer who toured the modern estate was just trolling for furniture. The buyer said the house wasn’t for him, but asked if he could purchase all the furniture for another home he was buying. “That was hysterical,” said Mr. Rosemarin, 37.

While Mr. Rosemarin wouldn’t part with the furniture—it took him close to a year to furnish the house with supply-chain delays—he said didn’t blame the man. “The time frame for some of these deliveries was a joke,” Mr. Rosemarin said. “To this day, we still have a table we ordered in 2021 that hasn’t been delivered.”

When he did sell the property in December 2022, the buyers—a family from overseas—wanted most of the furniture, and paid a premium for it, Mr. Rosemarin said, although he declined to say how much. “They initially wanted to order their own for a few rooms, but when they found out from their interior designer how long it would take, they ended up buying more from us.”

Buyers are also increasingly asking to purchase the rental furniture that many owners use to “stage” their homes for sale. Home-stager Robert Sablic of Quadra said his company recently furnished a four-bedroom apartment asking $45 million at Manhattan’s One57 condominium. “Shark Tank” star Robert Herjavec made an offer to buy the condo for $34.5 million, but only if the rental furniture was included.

Such instances used to be unusual, Mr. Sablic said, since high-end buyers often preferred to have all new furniture rather than used pieces that had been shifted from place to place by the staging company. They also present a challenge for stagers, who want to keep their clients happy but also have to quickly re-source and purchase new items for their own inventory, while dealing with supply-chain issues themselves.

Andrew Bowen, partner at ASH Staging, said as a result of the surge in demand, his company recently started renting staged furniture to buyers for a year, so that they could have a place to sit and sleep while waiting for their own items to arrive.

Other buyers, however, simply fall in love with the sellers’ furniture.

Last year, real-estate agent Joan Herlong made a deal to sell a house in suburban Simpsonville, S.C., for about $9 million, a record for the area. The only glitch: the buyers loved the sellers’ eclectic, colorful furniture, which wasn’t for sale. The sellers planned to take everything with them to a new home they were building in nearby Greenville.

Once the deal was in contract, the buyers convinced the sellers to part with their furniture, Ms. Herlong said. She said she doesn’t know how much they paid for the furniture, but believes it could have been a seven-figure sum. Thinking it might be fun to “order all new stuff,” the sellers moved out with only a few suitcases, she said, leaving nearly their whole lives behind.

“Sometimes people don’t want to just buy your house, they want to buy your whole lifestyle,” Ms. Herlong said. The sellers did, however, draw the line when the buyer wanted their pet cows, too. “I’m not a cattle broker,” Ms. Herlong quipped.

When New York City media executive Andy Plesser, 71, started hunting for a weekend home in Connecticut’s Litchfield County, he wasn’t planning on buying a fully furnished house. But when he saw the home of Eric and Liz Macaire, he fell for their furnishings.

Mr. Macaire, 60, a restaurateur, and Ms. Macaire, a 54-year-old interior designer, had curated the home with items such as a set of 1940s bowling benches, a yellow settee that once belonged to Ms. Macaire’s socialite aunt, and an antique dough maker from a Paris flea market. There was also a pair of 19th century English “half moon” tables, an antique gold-framed beveled mirror and a cubist painting above the fireplace. “They were things that couldn’t easily be replicated or replaced,” said Mr. Plesser. He bought the house in November 2022 for $1.25 million, and made an unsolicited offer to buy all the furniture.

The Macaires were amenable to selling everything but a few sentimental items for $17,000, said Lenore Mallett of William Pitt Sotheby’s International Realty, a real-estate agent who worked on the deal. They were downsizing anyway, Mr. Macaire said, and some of the pieces would have been challenging to move. “It’s a compliment that people want the pieces we chose,” Mr. Macaire said.

While he didn’t buy the furniture for convenience so much as admiration for the sellers’ tastes, Mr. Plesser said it was also nice to have the pieces in place immediately, rather than waiting for new furniture to be delivered.

Dallas real-estate agent Cindi Caudle of Briggs Freeman Sotheby’s International Realty sold a roughly $2 million, two-bedroom pied-à-terre last year at the HALL Arts Residences condominium. The buyer, from California, wanted all the staged furniture, including small details like the Hermès blankets and decorative bowls on the countertop. When the deal closed, Ms. Caudle said she removed what she thought were throwaway staging items, including plastic lemons from a wooden bowl; they hadn’t used real lemons to avoid them going bad. When the buyer arrived in his new home, however, he quickly called Ms. Caudle to ask that the lemons be returned.

“I thought I was doing him a favour, that he wouldn’t want those nasty things,” she said. Instead, “I felt like the lemon thief. The lemon thief who came in the middle of the night.”

Sometimes, disputes over furniture and other add-ons can threaten to derail a deal. Greenwich real-estate agent Amanda Miller of Houlihan Lawrence said she almost had a multimillion-dollar deal fall through over a dispute about outdoor furniture cushions. “It can be the couch that breaks the deal, sometimes,” she said. To avoid these kinds of snafus, agents recommend sealing the deal for a property first, then turning to negotiations over furniture.

“Sometimes, folks can get emotional and stuck over stupid things, like a bureau or something,” said Evelyn Tilney of Kienlen Lattmann Sotheby’s International Realty in New Jersey. “I like to keep them separate so that if the furniture falls through, it doesn’t jam up the whole deal.”

Agents said they also recommend a separate bill of sale for the furniture, since mortgage lenders don’t want to have to determine the value of the furniture for the purposes of financing.

Ms. Herlong said she once had an eccentric buyer make an offer contingent on the seller parting with his two dogs. The lender’s appraiser wanted to charge extra for researching the resale market for Jack Russell terriers.



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A Perfect Storm Claims a Major Player

Western Sydney’s property development sector was rattled this week by the collapse of Bathla Group, one of the region’s most prominent builders of affordable housing.

Administrators from Teneo were appointed to the group’s main entity, Universal Property Group, along with related firm Raj & Jai Construction, after months of mounting financial pressure.

The scale of the fallout is significant. Universal Property Group reported liabilities of $3.2 billion as at June last year, the bulk of it owed to private credit funds, a detail likely to draw scrutiny as administrators work through the group’s finances.

Founder Bhart Bhushan pointed to a “perfect storm” of softening sales, the impact of May’s federal budget changes and rising construction costs. Bathla’s chief executive was more blunt, acknowledging that falling property prices and climbing build costs had squeezed the business over a sustained period.

The human cost is already visible. Off-the-plan buyers across Bathla’s Western Sydney projects, including in Schofields, Marsden Park and Tallawong, suburbs at the heart of the group’s development pipeline, are now facing uncertainty over deposits, settlement timelines and unfinished builds.

It’s a story that has become depressingly familiar in NSW, with more than 1,500 construction firms going under in the state this financial year alone.

A Market Searching for Certainty

Bathla’s failure isn’t an isolated event. It’s a symptom of the conditions squeezing developers across Western Sydney, and Marsden Park sits right at the centre of that pressure.

Rising construction costs, tighter lending and softening buyer sentiment have combined to push even large, established players to the wall.

For prospective buyers looking at Marsden Park, the collapse has sharpened a question that was already on many minds: not just whether a development looks good on paper, but whether the developer behind it has the staying power, capital discipline and planning relationships to actually deliver.

In that environment, track record has become the differentiator that matters most.

Buyers are no longer simply comparing floorplans and masterplans. They’re asking who has the balance sheet, discipline and history to see a precinct through from approval to completion.

KDMC: 25 Years, Zero Incomplete Projects

Against that backdrop, KDMC’s position in Marsden Park stands out.

The Kanebridge Group development arm has been building in Northwest Sydney for 25 years and, in that time, has never left a project unfinished.

That’s not a marketing line. It’s a completion record buyers can check against a market that has just delivered a stark reminder of what happens when developers overextend.

KDMC’s flagship Marsden Park project, a roughly 1,320-home precinct at 264A South Street, reflects the scale of ambition the suburb now needs from a developer that can actually deliver it.

It’s also a project with history.

Back in 2017, KDMC launched Stage One of the development and sold 49 units in a single day, a result that speaks for itself in terms of market confidence.

Shortly after, the project was abruptly put on hold when Transport for NSW halted the DA to reserve the site for a future train line. It would have been easy for a lesser developer to walk away.

Instead, that pause has turned into the site’s greatest asset.

With the train line now set to connect Marsden Park directly to both Sydney Airport and the CBD, the residual site has become one of the most sought-after development opportunities in Sydney, a rare case of patience and planning discipline converting a setback into a generational upside.

The current stage of the project is backed by lodged State Environmental Assessment Requirements and formal development applications, along with independent valuation and transport infrastructure analysis.

The aim is to ensure the precinct is grounded in real, defensible fundamentals, precisely the kind of financial and planning discipline that was missing in Bathla’s playbook.

KDMC has also backed its recent projects with a 10-year defect warranty, well beyond the statutory minimum most buyers have come to expect.

For anyone who has just watched a major developer collapse mid-build, that kind of guarantee isn’t a nice-to-have. It’s the difference between a confident purchase and a leap of faith.

The Bottom Line for Marsden Park Buyers

Marsden Park’s growth story doesn’t need more supply promises. It needs a developer who delivers on them.

With Bathla out of the picture and its Marsden Park buyers left assessing their options, KDMC’s quarter-century of completed projects and extended defect cover offer something increasingly rare in the current climate: certainty.

For anyone weighing up where to place their trust in Marsden Park right now, the calculation has become simple.

Choose a developer with a story of every project finished, and a site whose fortunes have only strengthened with time, not a headline about one that wasn’t.

For more information email propertyconcierge@kanebridge.com.au

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