As the founder of an eponymous fashion brand that counts legions of women and celebrities as ardent fans, Christian Louboutin has amassed a following that has garnered him fame in his own right. Most known for his stilettos with their unmistakable red-lacquered soles—the accessory that gave him his start—the Paris-born designer has since expanded beyond footwear with handbags, fragrances, makeup, and shoes for men.
Now comes a new venture all together: this April, Louboutin, 60, will open Vermelho Melides, a 13-room hotel in Melides, a small town in Portugal’s Alentejo region. It’s a rural, unspoiled destination of pine forests, rice lagoons, and beaches where he owns a restored former fisherman’s shack and visits every chance he gets.
Named after the Portuguese word for red, Vermelho Melides is meant to evoke the feeling of a friend’s home more than a hotel and features a litany of colors, materials, and styles from various eras. Art plays into the design, too, while dining and imbibing will unfold at XTian, a restaurant offering upscale Portuguese cuisine.
Louboutin, who was expelled from school three times and began designing shoes when he was a teenager, spoke to Penta about his favorite things from Rio de Janeiro, where he was attending Carnival and also has a home.
I first discovered Portugal… as a teenager on a backpacking trip. I traveled to Lisbon and Porto and instantly loved both. I went again eight years later—this time to Comporta, a small town about an hour south of Lisbon. It was idyllic and had the most beautiful stretch of beach. I didn’t visit again until almost a decade later. I had already started my company, and my friend, the designer Jacques Grange, invited me to stay with him at his home there. I ended up visiting for the next two summers and eventually bought a home in Comporta and then Melides.
My ideal day in Melides… begins by waking up at 7 a.m., going for a jog and jumping into the ocean for a swim. Then it’s breakfast with my friends and family. The rest of the day is very relaxed. I have a beautiful garden and might spend a few hours tending to my flowers and vegetables. Or it’s reading, sketching my next round of shoe designs, and visiting local markets. But really, being in Melides is about not doing much. In the evening, it’s a long dinner with friends at home or at a local restaurant.
A favourite souvenir from Melides is… a ceramic piece from the store Vida Dura in town. Everything is handmade in Portugal, and the owner has a fantastic eye for great finds. The dinnerware, jugs, glasses, and more are colourful and will remind you of your trip.
My most memorable hotel stay… was at Umaid Bhawan Palace in Jodhpur, India, in the Maharani suite. It’s a sprawling palace and gorgeous with Art Deco decor. My bed was huge, and so was the bathroom. More recently, it’s the Le Grand Controle on the grounds of Versailles. I went for Valentine’s Day with my boyfriend, and the property transported us to the world of French royalty. Alain Ducasse is behind the cuisine, and we had the most decadent multi-course with lots of French wine.
The destination on my bucket list is… the Azores Islands in Portugal. The architecture looks stunning, and it’s very much about appreciating nature like Melides. I want to visit Tasmania for the same reason.
My go-to vacation destination is… Bhutan. I visit every year. It’s a very spiritual place and again, nature dominates. I also love hiking, and the country has incredibly scenic hikes.
The shoes I wear for sightseeing are… loafers or flip-flops. I find them to be comfortable and easy to take on and off. Never sneakers, which I wear only when I’m running.
My travel essentials are… a great book and auction catalogs from Christie’s, Sotheby’s, and Bonhams—they’re my secret vice.
This interview has been edited for length and clarity.
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