Airlines Need to Boost Revenue. They’re Coming for Your Bags.
2 min
Airlines facing tough financial comparisons after a bumper year have a plan to boost revenue that fliers will hate. They’re raising the price of checking your bag.
Delta Air Lines , the latest company to announce a price hike, announced last week it was increasing the cost of a passenger’s first checked bag to $35 from $30 and a second bag to $45 from $40. The company last increased checked baggage fees in 2018. American Airlines and United Airlines made similar changes, raising baggage fees by about $5, and JetBlue Airways and Alaska Airlines have also raised prices.
Airline companies are dealing with a double whammy. Higher labour costs and an uptick in maintenance costs are eating into revenue. Meanwhile, domestic demand has softened , hitting pricing power for airlines.
Fees are a significant and growing source of revenue for airlines. U.S. airlines generated $6.8 billion from bag fees in 2022, according to the Bureau of Transportation Statistics , up from $5.3 billion in 2021. American Airlines generated $1.4 billion from baggage fees that year, which accounts for less than 3% of its 2022 revenue. United made $1.1 billion, or 2.6% of its 2022 revenue; Delta pocketed $980 million, or 2.1% of its 2022 revenue.
It’s likely those figures grew in 2023, a record-breaking year for travel with six of the 10 busiest days in U.S. aviation history, according to the Transportation Security Administration. With airlines hiking prices on the first checked bag by an average of 17%, that number could rise again this year.
That should help offset the decline in airfare. Ticket prices were 6% lower in January compared with the year-ago period, according to January’s consumer price index data. Online travel agency Hopper expects domestic fares to remain below 2023 and pre pandemic levels for at least the first half of the year.
Hopper’s lead economist Hayley Berg said more planes in the air have helped bring prices down. “Price relief on domestic airfare comes as domestic seat capacity has maintained at least a 5% lift over 2019 levels throughout 2023,” she said.
Ultimately, baggage fees account for between 2% and 3% of revenue for the largest U.S. airlines. But the market will be judging United, American, and Delta against a strong 2023, so every little helps. All three stocks have risen between 7% and 10% in 2024. And there are other more important factors, such as costs, demand, and capacity constraints, that will have a larger impact on earnings.
Of course, earnings aren’t the first thing on the minds of travellers who are now getting hit with higher fees.
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Selloff in bitcoin and other digital tokens hits crypto-treasury companies.
3 min
The hottest crypto trade has turned cold. Some investors are saying “told you so,” while others are doubling down.
It was the move to make for much of the year: Sell shares or borrow money, then plough the cash into bitcoin, ether and other cryptocurrencies. Investors bid up shares of these “crypto-treasury” companies, seeing them as a way to turbocharge wagers on the volatile crypto market.
Michael Saylor pioneered the move in 2020 when he transformed a tiny software company, then called MicroStrategy , into a bitcoin whale now known as Strategy. But with bitcoin and ether prices now tumbling, so are shares in Strategy and its copycats. Strategy was worth around $128 billion at its peak in July; it is now worth about $70 billion.
The selloff is hitting big-name investors, including Peter Thiel, the famed venture capitalist who has backed multiple crypto-treasury companies, as well as individuals who followed evangelists into these stocks.
Saylor, for his part, has remained characteristically bullish, taking to social media to declare that bitcoin is on sale. Sceptics have been anticipating the pullback, given that crypto treasuries often trade at a premium to the underlying value of the tokens they hold.
“The whole concept makes no sense to me. You are just paying $2 for a one-dollar bill,” said Brent Donnelly, president of Spectra Markets. “Eventually those premiums will compress.”
When they first appeared, crypto-treasury companies also gave institutional investors who previously couldn’t easily access crypto a way to invest. Crypto exchange-traded funds that became available over the past two years now offer the same solution.
BitMine Immersion Technologies , a big ether-treasury company backed by Thiel and run by veteran Wall Street strategist Tom Lee , is down more than 30% over the past month.
ETHZilla , which transformed itself from a biotech company to an ether treasury and counts Thiel as an investor, is down 23% in a month.
Crypto prices rallied for much of the year, driven by the crypto-friendly Trump administration. The frenzy around crypto treasuries further boosted token prices. But the bullish run abruptly ended on Oct. 10, when President Trump’s surprise tariff announcement against China triggered a selloff.
A record-long government shutdown and uncertainty surrounding Federal Reserve monetary policy also have weighed on prices.
Bitcoin prices have fallen 15% in the past month. Strategy is off 26% over that same period, while Matthew Tuttle’s related ETF—MSTU—which aims for a return that is twice that of Strategy, has fallen 50%.
“Digital asset treasury companies are basically leveraged crypto assets, so when crypto falls, they will fall more,” Tuttle said. “Bitcoin has shown that it’s not going anywhere and that you get rewarded for buying the dips.”
At least one big-name investor is adjusting his portfolio after the tumble of these shares. Jim Chanos , who closed his hedge funds in 2023 but still trades his own money and advises clients, had been shorting Strategy and buying bitcoin, arguing that it made little sense for investors to pay up for Saylor’s company when they can buy bitcoin on their own. On Friday, he told clients it was time to unwind that trade.
Crypto-treasury stocks remain overpriced, he said in an interview on Sunday, partly because their shares retain a higher value than the crypto these companies hold, but the levels are no longer exorbitant. “The thesis has largely played out,” he wrote to clients.
Many of the companies that raised cash to buy cryptocurrencies are unlikely to face short-term crises as long as their crypto holdings retain value. Some have raised so much money that they are still sitting on a lot of cash they can use to buy crypto at lower prices or even acquire rivals.
But companies facing losses will find it challenging to sell new shares to buy more cryptocurrencies, analysts say, potentially putting pressure on crypto prices while raising questions about the business models of these companies.
“A lot of them are stuck,” said Matt Cole, the chief executive officer of Strive, a bitcoin-treasury company. Strive raised money earlier this year to buy bitcoin at an average price more than 10% above its current level.
Strive’s shares have tumbled 28% in the past month. He said Strive is well-positioned to “ride out the volatility” because it recently raised money with preferred shares instead of debt.
Cole Grinde, a 29-year-old investor in Seattle, purchased about $100,000 worth of BitMine at about $45 a share when it started stockpiling ether earlier this year. He has lost about $10,000 on the investment so far.
Nonetheless, Grinde, a beverage-industry salesman, says he’s increasing his stake. He sells BitMine options to help offset losses. He attributes his conviction in the company to the growing popularity of the Ethereum blockchain—the network that issues the ether token—and Lee’s influence.
“I think his network and his pizzazz have helped the stock skyrocket since he took over,” he said of Lee, who spent 15 years at JPMorgan Chase, is a managing partner at Fundstrat Global Advisors and a frequent business-television commentator.
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