Keep the Ambition, Lower Your Ego. How to Thrive as a No. 2 Like Charlie Munger.
Warren Buffett’s longtime deputy showed that rising to the top isn’t everything
3 min
Charlie Munger was Robin to Warren Buffett’s Batman, a business equivalent of the Edge rocking with the Bono of investing.
Munger, who died Tuesday at age 99, played one of the toughest roles in the corporate (or any) world: No. 2.
Succeeding as second in command takes a rare blend of confidence and humility, say people who’ve done it. The consummate right-hand person must be devoted to organizational success while accepting that someone else’s star will always shine brighter.
At a time when many American workers are reconsidering whether the race to the top is worth running at all, Munger’s apparent satisfaction with being the ultimate sidekick could be a model.
It helped that Warren and Charlie, as the duo was known, shared a personal friendship. And being a wingman is presumably more fun when you’re a billionaire, as Munger was. Most important, say those who knew him: Munger knew he was respected and appreciated.
Buffett made sure of it.
Harry Kraemer, former chief executive of the healthcare company Baxter International, recalls a conversation with Buffett at a CEO gathering around the year 2000: “I said, ‘Boy, you’ve got an amazing track record.’ And he goes, ‘It isn’t just me. Never mention my name without Charlie’s.’”
In a recent annual letter, Buffett wrote: “I never have a phone call with Charlie without learning something.”
There aren’t many pairs like Buffett and Munger. An analog might be the late Canadian telecom mogul Ted Rogers and his longtime lieutenant, Phil Lind, who died in August at age 80. Robert Brehl, who co-wrote Lind’s 2018 memoir, “Right Hand Man,” says loyalty is essential to a relationship like Rogers-Lind or Buffett-Munger.
Having complementary strengths and interests helps ward off resentment, Brehl adds.
“You have to have the yin and yang,” he says. “Ted wouldn’t have been as effective without Phil, and the same thing with Warren and Charlie.”
Before meeting Buffett, Munger was already a professional success. He served in World War II, went to Harvard Law School and co-founded a law firm, Munger, Tolles & Olson, where his name was first on the door.
Even though his results as an investor were strong, over time, he realised he could be more successful—and happier—in a partnership. Understanding his own shortcomings contributed to his willingness to become Buffett’s running mate, he has said. He rejected Buffett’s initial overtures before agreeing to come aboard.
“It took me a long time to wise up that [Buffett] had a better way of making a living than I did,” Munger told CNBC in 2021. “But he finally convinced me that I was wasting my time.”
Not that it was easy to set aside his ego to take the No. 2 role and play to what his No. 1 needed. Buffett was Berkshire Hathaway’s public face and larger-than-life persona. Munger seemed to relish his freedom from talking to reporters and investors. In the background, he could be sharper, more direct and funnier.
The durability of the Buffett-and-Munger duo act stemmed, in part, from a shared intellectual curiosity, a measure of humility—for billionaires, anyway—and willingness to learn from their mistakes.
“I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines,” Munger said in his commencement address to the University of Southern California’s law school in 2007. “They go to bed every night a little wiser than they were when they got up and, boy, does that help, particularly when you have a long run ahead of you.”
Savvy runners also know it can be best to let someone else take the lead to break the wind. A certain type of person prefers to run second, says social psychologist Tessa West, who is studying people she calls “runners up” for a forthcoming book.
“Once you get to a certain level of power, you realise that that top position doesn’t necessarily come with more influence—it just comes with more publicity and a lot more reputational risk,” she says. “The way I see it, Munger got to have his cake and eat it too. He had status without all the headaches.”
He also had a life outside of Berkshire and Buffett. One of Munger’s pet projects was a quest to design the perfect college dormitory.
He’ll be remembered as the consummate consigliere, but that wasn’t his whole identity.
—Geoffrey Rogow contributed to this article.
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The voices reshaping how Australians think about money — and why credibility matters more than reach.
6 min
The best financial advice many Australians are receiving right now is not coming from licensed advisers charging by the hour. It is coming through a phone screen, in the ten minutes between work and dinner, from creators who have built credibility the hard way: by being right, being transparent, and being specific in a space where vagueness has always been the easy default.
This is not a ranking by follower count. Follower count is a measure of distribution, not of quality. What follows is a ranking by substance — credentials, accuracy, community depth, and the quality of what an audience actually learns from following these accounts. The distinction matters, because the Australians acting on this content are making real financial decisions with real money.
1- Queenie Tan – Corporate Authorised Representative; Co-Founder & Director, Invest With Queenie & Billroo
There are finance influencers who talk about building wealth, and there are those who document it in real time with receipts. Queenie Tan belongs firmly in the second category. Starting from a $400-per-week income, Tan built her net worth past $1 million while publishing the actual numbers — income, savings rate, investment decisions — for an audience of more than 400,000 across platforms.
She is a Corporate Authorised Representative, co-founder of the personal finance app Billroo, and the author of a book that has become a practical reference for young Australians navigating ETFs, superannuation and property. What separates her from the crowded field of money educators is precision: she does not talk in principles when she can talk in percentages.
2- Alan Kohler – Editor-in-Chief, Eureka Report; Editor-in-Chief, InvestSMART Group; ABC News finance presenter, host of Inside Business.
If Queenie Tan represents the new wave of personal finance creators, Alan Kohler represents something the new wave will spend decades trying to build: institutional credibility that has survived multiple economic cycles. As Editor-in-Chief of the Eureka Report and InvestSMART Group, and a decades-long presence on ABC News, Kohler has spent more than thirty years making financial analysis accessible without dumbing it down.
His coverage of RBA decisions, market movements and economic policy is cited by podcasters, journalists and fund managers alike. He is not chasing virality. He does not need to.
3- Aleks Nikolic – Corporate lawyer; host, Big Swinging Stocks podcast
Most finance creators address the mechanics of money. Aleks Nikolic addresses the psychology — and that distinction explains why her following is as loyal as it is. Operating as Broke Girl Wealth across Instagram, TikTok and YouTube, Nikolic covers ETFs, crypto and investment strategy, but her real differentiator is a willingness to discuss the emotional architecture of financial decision-making.
Shame around debt. Fear around market volatility. The limiting beliefs that stop people acting on what they already know. In a space where confidence is routinely performed, her candour is a genuine competitive advantage.
4- Bryce Leske & Alec Renehan – Equity Mates Media
Equity Mates did not build a following. They built a media company. What began as a podcast by two friends learning to invest has grown into Australia’s most established investing media brand, covering ASX stocks, ETFs, global markets and fund manager interviews across podcast, social and YouTube.
The longevity is the credential. Equity Mates has operated through multiple market cycles, a global pandemic, and a generational shift in how Australians engage with investing — and its audience has grown through all of it. When the hosts speak, their listeners know they have been paying attention for years.
5- The Lazy CEO – CEO & Founder, Showpo; Shark Tank Australia investor
The metric that matters most on social media is not followers — it is engagement, because engagement signals trust. Jane Lu, known as The Lazy CEO, maintains an engagement rate of approximately 1.15 per cent on Instagram, which is exceptional for a finance account of his size. Her 242,000-plus followers are not passive consumers: they ask questions, share experiences and apply what they read.
Her content focuses on business finance and wealth building, and the active comment sections are the clearest possible evidence that her audience does not merely scroll past.
6- Tash Invests – Founder, Tash Lends; Forbes Australia 30 Under 30
Tash Invests built her following on a premise that sounds simple but is rarer in practice than it should be: she publishes the actual numbers. Not approximations or ranges or anonymised case studies — her salary, her savings rate, her portfolio value, her net worth, updated and on the record.
Having bought her first property at twenty-two and grown her documented net worth past $1 million, she has become the primary reference point for young Australians trying to understand what building wealth on a moderate income genuinely looks like. The specificity is the product.
7- David Scutt – APAC Market Analyst at StoneX Group
The authority of most finance social media content rests on research and reading. David Scutt‘s authority rests on having done the job. A former Treasury Dealer at Arab Bank and the Commonwealth Bank, former ASX Business Supervisor, and former Global Markets Editor at Business Insider Australia and anchor at ausbiz TV, Scutt now brings that direct market experience to his role as APAC Market Analyst at StoneX Group, rather than relying on secondary commentary.
When he discusses foreign exchange movements or ASX dynamics, it is not because he has read about them. It is because he has traded them.
8- Meddy Demars – Investing & crypto content creator
The gap Meddy Demars fills is specific and underserviced: connecting global macroeconomic events to the practical reality of Australian investors. When the US Federal Reserve adjusts interest rates, when inflation data moves, when commodity prices shift — most Australian finance content either ignores the local implications or translates them poorly.
Demars, operating across TikTok and Instagram from Sydney, does the translation well: explaining what global conditions mean for Australian stocks, savings rates and investment portfolios in terms that are accessible without being condescending.
9- Simran Kaur – Founder, Friends That Invest
Friends That Invest is arguably the most successful community-building exercise in Australian personal finance, and Simran Kaur is the reason why. The New Zealand-based creator — whose audience is predominantly Australian — built a podcast, a book and a social media presence around a single insight: that the personal finance world was not speaking to young women, and that the consequences of that gap were significant.
The measurable cultural shift that followed — women engaging with investing concepts in communities that had not previously existed — is the kind of impact that most financial literacy programmes aim for and rarely achieve.
10- Effie Zahos – Money Editor at 9News
Effie Zahos is one of Australia’s most recognised financial commentators, appearing regularly across 9News, A Current Affair, Today and Today Extra as 9News Money Editor. Her role puts everyday money questions, from mortgage rates to cost-of-living pressures, in front of a national broadcast audience.
Before television, she spent years as editor of Money magazine, building the editorial foundation for her current commentary. She is also Director and Money Commentator at InvestSMART, an ambassador for Canstar, and a published author, with her financial advice available in print as well as on screen.
That combination, decades of editorial experience, an active broadcast presence, and a body of published work, is what makes her commentary carry weight beyond any single platform or post.
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