Rivian Stock Is Flying After EV Maker Unveils Its R2 and R3 Models
Rivian Automotive stock was surging after the company introduced its new vehicle platform on Thursday.
3 min
Rivian Automotive stock was surging after the company introduced its new vehicle platform on Thursday.
Investors knew the car was coming, but the electric vehicle start-up sprinkled a couple of extra surprises in its presentation to the delight of its shareholders.
As its name suggests, R2—unveiled Thursday afternoon—is Rivian’s second vehicle platform. It’s a lower-cost product that should enable the company to widen its addressable market with a cheaper price tag. The R2 will start at around $45,000, and is slated to hit the streets in 2026.
The timing was the first surprise. CEO R.J. Scaringe said the car will ship in the first half of 2026. That brings some certainty for investors and, of course, the sooner the better.
“I’m so excited about this vehicle,” said Scaringe. “I’m so excited about what it represents for us as a company in terms of achieving scale.”
Rivian’s first platform, R1, is the base for the R1T pickup truck and R1S SUV. Those two vehicles start at around $75,000.
The R2 SUV shown at the event has Rivian’s trademark look. The vehicle—which could be called the R2S if Rivian sticks with its first platform’s naming conventions—is a smaller version of the R1S. The wheelbase is a little shorter than that of the R1S.
The R2’s per-charge range will exceed 300 miles and there will be a tri-motor version that goes from zero to 60 miles an hour in about three seconds.
The second surprise was another vehicle—the R3 and sportier trim called the R3X. It’s another vehicle that will be built on the platform. Pricing and timing for the R3 weren’t part of Scaringe’s prepared remarks. Rivian didn’t immediately respond to a request for comment.
Rivian shares were up 13.8% in late trading at $12.55, while the S&P 500 and Nasdaq Composite were up about 0.9% and 1.4%, respectively.
The stock had gotten a lift even before the R2 launch event, which started around 1 p.m. ET Thursday, thanks to a new call to buy the shares on Wall Street.
Earlier Thursday, Jefferies analyst Philippe Houchois launched coverage of Rivian with a Buy rating and a $16 price target.
“Rivian has looked closest to Tesla in spirit, with its own software stack, strong brand identity, global potential, and similar growth pain,” wrote the analyst.
(Product launch events weren’t what Houchois was referring to, looked a little like a Tesla product launch event run by Elon Musk.)
The cost of the new platform will be key, the analyst said.
Rivian “is facing two critical if not existential tests this year: (1) deliver a $35,000-to-$40,000 reduction in unit production costs from redesign, purchasing, and manufacturing efficiency; and (2) demonstrate the R2 model can be developed at a significantly lower cost than R1,” wrote Houchois in his coverage launch report.
The new vehicle and Buy rating should come as a relief for investors. Coming into Thursday trading, Rivian stock was down about 53% so far in 2023. Slowing demand growth for EVs, along with disappointing production guidance from Rivian, has pushed down shares.
Rivian expects to produce about 57,000 units in 2024, roughly the same amount produced in 2023. But Houchois sees a silver lining there.
“Slower EV demand and planned second-quarter [plant] shutdowns will constrain growth this year but could also help deliver the sharp $20,000 reduction in unit costs to achieve positive gross margin exiting 2024,” wrote Houchois.
Rivian hasn’t achieved the scale required yet to generate positive profits and cash flow. It delivered about 50,000 unit to customers in 2023. Tesla wasn’t producing consistent profits until it was delivering roughly four times that amount.
Wall Street expects Rivian to use about $4.3 billion in cash in 2024. It ended 2023 with about $9.4 billion in cash, and $10.5 billion in total liquidity.
Overall, 55% of analysts covering Rivian stock have Buy ratings, according to FactSet. The average Buy-rating ratio for stocks in the S&P 500 is about 55%. The average analyst price target for Rivian stock is about $17.
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The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
2 minThe boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.
The casual footwear business has been on the ropes since mid-2023 as people began returning to office.
Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.
It “shows no sign of abating” and there is “no turning point in sight,” he said.
Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.
Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.
Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.
Adidas didn’t immediately respond to a request for comment.
Cota sees trouble for Adidas both in the short and long term.
Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.
Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.
The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.
The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.
Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.
Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.
Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.
But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.
Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.
Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.
The battle of the sneakers is just getting started.
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