The Money Habits I Learned From My Parents—for Better or Worse
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The Money Habits I Learned From My Parents—for Better or Worse

We absorb our financial personalities from listening to, and watching, our parents. Sometimes they serve us well. Other times, not so much.

By JESSICA CHOU
Sun, Jun 16, 2024 7:00amGrey Clock 4 min

My memory of when I first learned about stocks is fuzzy. I was in my early 20s, and my mother sat me down at our kitchen table, helped me open a brokerage account, and showed me how to buy and sell on the platform. The lesson I walked away with: Tread carefully, invest only “play money,” not money you need to survive, and only target companies that sell resources.

I also thought: This is too risky; I’ll never touch this account.

Years later, I still approach stocks with trepidation—no doubt coloured by that 30-minute conversation with my mom.

As I’ve talked to my family and friends, I realize that so much of what we know about personal finance—how we invest, how we spend—comes from our parents.

“We get our money personalities from our childhood,” says financial planner Angela Dorsey of Dorsey Wealth Management. “So if in our childhood there was a lot of hesitancy around it, then that shapes how you feel about money and taking calculated risks.”

Learning by watching

Sometimes, these lessons are learned through specific conversations, like the one I had with my mother. But more often than not, they come simply through observing. In fact, Dorsey says that many of her clients don’t have any money conversations with their parents. “It comes from seeing what happened to their parents, seeing what happened to their uncle,” she says. “A lot of times, they’re not even aware of it.”

But that lack of awareness comes with a price: When people don’t know where their money habits come from, they can often undermine good intentions. You may want to invest and spend wisely, but these unconscious, ingrained tendencies can create financial problems down the road. So it’s useful to uncover those unspoken lessons, and figure out which ones serve us well—and which ones don’t.

To expose those habits, Dorsey offers her clients a money-personality quiz, which can unveil attitudes about money developed from childhood. So I decided to take one. For good measure, I had my sister take it as well.

Both of us ended up falling into the “Bon vivant” pool—with traits like “Workaholics with long hours” and “Spends money on anything that saves them time.” Our issues? “Ad hoc investments,” “Panic with market ups and downs,” and “Confuse hobbies with investments.” (We both really felt that last one.)

Looking back, the traits that mark my financial personality are pretty much the same traits that my parents had. They worked long hours. They did give priority to spending on things that saved them time. They were happy to buy me new books or help me tackle a new hobby or skill. New clothes or makeup? Not so much.

Unlearning some lessons

Friends I spoke with mostly echoed what my sister and I experienced. While their parents might not have given them specific advice, they did influence their spending and budgeting tendencies just by being who they were.

“I didn’t get any money lessons from my parents, but I certainly picked up habits,” a former co-worker told me. “I saw my dad pack lunch every day for work, so I pack lunch every day for work now.” This friend was particularly thrifty in my years working with her, primarily using a debit card so as to not carry debt and eating her packed lunches as the rest of us spent $15 on salads and sandwiches.

She now has a credit card, but to this day she’d rather cobble together a lunch of office snacks than go out to buy lunch. “It has helped me in the long run because it keeps a baseline of healthy spending habits,” she says. She prefers meals out as a conscious choice for special occasions, rather than a standard practice.

Another friend watched how his parents, who were small-business owners, scrimped and saved at home. He summed up what he learned from that in three bullet points:

He says he is now trying to loosen up and feel comfortable spending some of his hard-earned money to improve his quality of life, especially as he has become more successful in his career.

This is a common lesson Dorsey says she teaches her clients to unlearn. “It’s really interesting how frequently I run into situations where they have enough, but when it comes time to spending, they’re terrified,” she says. “And so I have to tell them, ‘You have my permission to spend your money.’ ”

On the brink of burnout

For my part, I’ve certainly benefited from watching my parents’ work ethic over the years. Doing so gave me the drive to establish my own career goals. Seeing their productivity inspired my own. But in the past few years, I’ve found myself on the brink of burnout—both at work and with all my extracurricular activities.

That has led me to the realization that my work and personal lives could actually benefit more from me enjoying my weekends, and not always packing them full of events or extra work. I now know that it’s just as important to step back from things and take a moment to recharge as it is to charge ahead. And my wallet would certainly appreciate buying less crochet yarn and concert tickets.

Mostly, though, I’ve had to work to get over my stock-market fears. My mother sitting down to explain how the market works was more than what some of my friends learned from their parents. But while it was a well-intentioned lesson, it didn’t have the desired effect at the time.

As a more fully-formed adult, I began to rethink that conversation. And thanks to my colleagues and my friends, I’ve started to put money into something beyond a basic savings account. I began contributing to a Roth IRA after a friend explained the tax benefits. A former boss clued me into high-yield savings accounts. A colleague encouraged me to invest—but in more-diversified ways, such as ETFs.

And I finally logged into that brokerage account my mother helped me open. While I still veer toward the more risk-averse side, following my mother’s cautious footsteps, learning more on my own has allowed me to think of investing as a way to make my savings grow, not just a way to experiment with “play money.”

In the end, sometimes the most well-intentioned parental lessons backfire. One friend invested in specific mutual funds that his father recommended. But those mutual funds didn’t do well and started dropping in value. So when my friend was later eligible to contribute to his employer-sponsored retirement account, he chose not to—feeling burned by those earlier losses. Instead, he used his extra money to be able to live without a roommate.

While my friend eventually ended up contributing to a retirement plan, he says the earlier experience taught him that sometimes you just need to “reject the things your parents tell you to do.”



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Impact Investing Is Turning Mainstream, Report Finds
By ABBY SCHULTZ
Wed, Oct 23, 2024 4 min

Impact investing is becoming more mainstream as larger, institutional asset owners drive more money into the sector, according to the nonprofit Global Impact Investing Network in New York.

In the GIIN’s State of the Market 2024 report, published late last month, researchers found that assets allocated to impact-investing strategies by repeat survey responders grew by a compound annual growth rate (CAGR) of 14% over the last five years.

These 71 responders to both the 2019 and 2024 surveys saw their total impact assets under management grow to US$249 billion this year from US$129 billion five years ago.

Medium- and large-size investors were largely responsible for the strong impact returns: Medium-size investors posted a median CAGR of 11% a year over the five-year period, and large-size investors posted a median CAGR of 14% a year.

Interestingly, the CAGR of assets held by small investors dropped by a median of 14% a year.

“When we drill down behind the compound annual growth of the assets that are being allocated to impact investing, it’s largely those larger investors that are actually driving it,” says Dean Hand, the GIIN’s chief research officer.

Overall, the GIIN surveyed 305 investors with a combined US$490 billion under management from 39 countries. Nearly three-quarters of the responders were investment managers, while 10% were foundations, and 3% were family offices. Development finance institutions, institutional asset owners, and companies represented most of the rest.

The majority of impact strategies are executed through private-equity, but public debt and equity have been the fastest-growing asset classes over the past five years, the report said. Public debt is growing at a CAGR of 32%, and public equity is growing at a CAGR of 19%. That compares to a CAGR of 17% for private equity and 7% for private debt.

According to the GIIN, the rise in public impact assets is being driven by larger investors, likely institutions.

Private equity has traditionally served as an ideal way to execute impact strategies, as it allows investors to select vehicles specifically designed to create a positive social or environmental impact by, for example, providing loans to smallholder farmers in Africa or by supporting fledging renewable energy technologies.

Future Returns: Preqin expects managers to rely on family offices, private banks, and individual investors for growth in the next six years

But today, institutional investors are looking across their portfolios—encompassing both private and public assets—to achieve their impact goals.

“Institutional asset owners are saying, ‘In the interests of our ultimate beneficiaries, we probably need to start driving these strategies across our assets,’” Hand says. Instead of carving out a dedicated impact strategy, these investors are taking “a holistic portfolio approach.”

An institutional manager may want to address issues such as climate change, healthcare costs, and local economic growth so it can support a better quality of life for its beneficiaries.

To achieve these goals, the manager could invest across a range of private debt, private equity, and real estate.

But the public markets offer opportunities, too. Using public debt, a manager could, for example, invest in green bonds, regional bank bonds, or healthcare social bonds. In public equity, it could invest in green-power storage technologies, minority-focused real-estate trusts, and in pharmaceutical and medical-care company stocks with the aim of influencing them to lower the costs of care, according to an example the GIIN lays out in a separate report on institutional  strategies.

Influencing companies to act in the best interests of society and the environment is increasingly being done through such shareholder advocacy, either directly through ownership in individual stocks or through fund vehicles.

“They’re trying to move their portfolio companies to actually solving some of the challenges that exist,” Hand says.

Although the rate of growth in public strategies for impact is brisk, among survey respondents investments in public debt totaled only 12% of assets and just 7% in public equity. Private equity, however, grabs 43% of these investors’ assets.

Within private equity, Hand also discerns more evidence of maturity in the impact sector. That’s because more impact-oriented asset owners invest in mature and growth-stage companies, which are favored by larger asset owners that have more substantial assets to put to work.

The GIIN State of the Market report also found that impact asset owners are largely happy with both the financial performance and impact results of their holdings.

About three-quarters of those surveyed were seeking risk-adjusted, market-rate returns, although foundations were an exception as 68% sought below-market returns, the report said. Overall, 86% reported their investments were performing in line or above their expectations—even when their targets were not met—and 90% said the same for their impact returns.

Private-equity posted the strongest results, returning 17% on average, although that was less than the 19% targeted return. By contrast, public equity returned 11%, above a 10% target.

The fact some asset classes over performed and others underperformed, shows that “normal economic forces are at play in the market,” Hand says.

Although investors are satisfied with their impact performance, they are still dealing with a fragmented approach for measuring it, the report said. “Despite this, over two-thirds of investors are incorporating impact criteria into their investment governance documents, signalling a significant shift toward formalising impact considerations in decision-making processes,” it said.

Also, more investors are getting third-party verification of their results, which strengthens their accountability in the market.

“The satisfaction with performance is nice to see,” Hand says. “But we do need to see more about what’s happening in terms of investors being able to actually track both the impact performance in real terms as well as the financial performance in real terms.”

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