The Real Reason You’re Having a Hard Time Getting Things Done at the Office
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The Real Reason You’re Having a Hard Time Getting Things Done at the Office

Working from home altered our brains. We need more office time to fix them.

By RAY A. SMITH
Fri, Aug 4, 2023 8:23amGrey Clock 3 min

If you still don’t have your office groove back, there might be a scientific explanation. Hybrid work arrangements mess with our brains.

Frustrated bosses who survey their half-empty officescapes say it makes no sense that somebody who worked full time in an office before 2020 can’t show up like they used to. But neurologists and behavioural scientists say the collective amnesia for effectively working alongside each other makes perfect sense to them.

Some workers have lost the muscle memory in their minds required to get jobs done in an open-office setting and, like flabby biceps, that muscle has to be exercised to strengthen, says S. Thomas Carmichael, professor and chair of the neurology department at UCLA’s David Geffen School of Medicine.

After years of remote work, our brains’ selective attention skills and ability to block out distractions is weakened, Carmichael says. Those who prefer to work from home might not like one of his remedies: Make yourself work from the office more often.

“The brain is really good at understanding contingencies, so if we just say ‘I’ll just get this done when I’m at home,’ we don’t learn it as well,” he says.

Drowning in a sea of ‘what ifs?’

Knowing how effective working from home can be has created a simmering unhappiness, says organisational psychologist Cathleen Swody. Many workers lose their uninterrupted autonomy in social office spaces.

Maryia Babinova, a senior software engineer in New York City, tried going into her office several days a week back in 2021 and found it nearly impossible to be productive.

“The first 30 to 45 minutes of my day were taken up by saying hello to everybody,” she says.

Babinova says even small office time wasters have become a major annoyance. A trip to the office coffee machine, for instance, can take as long as 15 minutes when there’s a line. At home, she says, caffeine is at her fingertips, keeping her on task.

Now, Babinova only shows up in person when her team members visit from another city. At the office, she works on tasks that don’t require a heavy mental lift so she can get them done.

Constantly comparing 2023’s office realities with alternative remote-work setups can add to workers’ readjustment woes, says Laura M. Giurge, an assistant professor at the London School of Economics, who teaches a course on the science of time at work.

When people start to ponder what life would be like if their circumstances were different, they can rapidly end up drowning in a sea of “what ifs,” a psychological concept known as counterfactual thinking.

“Now, when we go to the office, we have the counterfactuals of our home offices,” Giurge says. “We know how much better things would be…how much more work we might get done.”

It’s hard to un-remember how nice it was to take the dog for a walk midday, or how helpful it was to log out at 4 p.m. to get dinner started and log back in later. Running through scenarios of how time could be better spent takes up precious brainpower, distracting us from the real work at hand, psychologists say.

Unsettling quiet

Getting used to working with background noise takes time.

Many workplaces are quieter now because they are less crowded, and that means there can be periods of dead silence punctuated by sudden noise that feels magnified, jarring people again and again all day long. Even toggling between work-from-home solitude one day to a noisy office the next can have a similar effect.

“We have to habituate ourselves to all those distractions all over again in order to get any good work done,” says Vanessa Bohns, a professor of organisational behaviour at Cornell University. She points to research that shows it takes 20 minutes to get used to background noise, but five minutes of silence before bringing back the noise forces the brain’s process to start over again.

Many workers and a few bosses now view the office as a place to collaborate, but not the only place to do head-down individual work.

In a large-scale survey published by Microsoft last year, 84% of employees cited connecting with co-workers as their key motivation for working in person. More than 70% said they would go to the office more frequently if they knew their direct team members or work friends would be there.

“The data shows we can’t only see the office as a place to get focused work done,” said Colette Stallbaumer, Microsoft’s general manager of Future of Work.

Lynn Dang, a software developer in the Dallas area, uses her three mandatory office days for face-to-face meetings and work that doesn’t require intense concentration.

When she transitioned back to the office last year, she noticed she couldn’t concentrate on reading code like she could while working from home. Loud team discussions and overhearing one-sided conversations amid the cubicles from people who were on the phone or dialled into video meetings created a constant assault on her senses.

“It was like I’m gonna have to find something to do on my to-do list that would make me productive,” she says. “Otherwise I’m going to have to keep working overtime or working over the weekend just to get stuff done.”



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Paine Schwartz joins BERO as a new investor as the year-old company seeks to triple sales.

By MARIA ARMENTAL
Wed, Jan 21, 2026 2 min

Private-equity firm Paine Schwartz Partners is backing BERO, a nonalcoholic beer brand launched by British actor and “Spider-Man” star Tom Holland.

A person familiar with the transaction said it values New York-based BERO at more than $100 million and will help support the brand’s ambitious growth plans.

BERO co-founder and Chief Executive John Herman said the company aims to more than double its sales team and significantly expand distribution to roughly triple sales this year.

BERO, which Holland and Herman launched in late 2024, reached nearly $10 million in sales in its first year and expects sales to reach almost $30 million this year, said Herman, who previously served as president of C4 Energy brand drink maker Nutrabolt.

“We weren’t just looking for capital,” Herman said. “We were looking for great partners that could help us grow.”

Paine Schwartz is investing through BetterCo Holdings, a portfolio company in the firm’s sixth flagship fund that it formed late last year to hold non-control investments in better-for-you food and beverage businesses, Paine Schwartz CEO Kevin Schwartz said.

Ultimately, Schwartz said he expects BetterCo to hold five to 10 investments.

BERO, BetterCo’s third investment, falls within the firm’s typical growth investment range of $10 million to $25 million, he said.

Earlier BERO backers include leading talent agency William Morris Endeavor Entertainment and venture-capital firm Imaginary Ventures, which also participated in the latest investment.

“This first external raise is not just a milestone, but a validation of what’s been achieved in a single year,” said Logan Langberg, a partner at Imaginary Ventures.

When they started BERO, Holland and Herman tapped as brewmaster Grant Wood, a past Boston Beer executive who went on to found Revolver Brewing, now part of Tilray Brands.

The brand currently offers four types of beer, including two IPAs. Its products are sold at Target stores, on Amazon.com and at other retail locations, such as supermarket chains Sprouts Farmers Market and Wegmans Food Markets in the U.S. and Morrisons in the U.K. BERO is also available at a number of liquor stores and bars and restaurants.

The company also offers a $55 a year premium membership that offers such perks as free shipping and access to member-only products and limited-edition releases.

To help build the brand’s name, BERO has struck a series of partnerships, becoming the official nonalcoholic beer partner of luxury sports-car maker Aston Martin and fitness studio chain Barry’s.

Nonalcoholic beers, which generally contain less than 0.5% of alcohol by volume, have become increasingly popular and account for the biggest share of alcohol-free drink sales, according to the Beer Institute, a national trade association.

Sales of such drinks are growing at a more than 20% annual rate and were expected to exceed $1 billion in 2025, according to market-research firm NielsenIQ, citing so-called off-premise channel sales it tracks, such as sales at liquor stores and grocery stores. But the bulk of those sales come from the top five brands, such as Athletic Brewing, co-founded by a former trader at Steve Cohen’s hedge fund Point72 Asset Management, NielsenIQ said.

Alcohol-free drinks, the market-research firm said, have emerged as a lifestyle choice—one based not on quitting alcohol but expanding options, with most non-alcohol buyers also buying alcoholic drinks.

“There’s a pendular swing in behaviours that [is] happening right now when it comes to people’s relationship with alcohol,” Herman said.

Corrections & Amplifications undefined Nonalcoholic beer brand BERO offers its fans a premium membership for $55 a year. An earlier version of this article incorrectly said the membership costs $50. (Corrected on Jan. 20.)

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