The Trump Family Advances Its All-Out Crypto Blitz, This Time With Bitcoin Mining
A business led by two of the president’s sons will invest in American Bitcoin, a new mining company controlled by Hut 8.
3 min
The president’s two oldest sons are investing in a bitcoin-mining company, adding to the Trump family’s expanding portfolio of cryptocurrency businesses.
Eric Trump and Donald Trump Jr.’s American Data Centers will merge with and take a 20% stake in American Bitcoin, a mining operation majority-owned by Hut 8 , the publicly traded crypto-infrastructure company. Together, they aim to create the world’s largest miner of the digital currency, with designs on building its own “bitcoin reserve.”
In a matter of months, the Trumps started a decentralized-finance, or DeFi, project called World Liberty Financial , said their social-media company would invest in bitcoin and other digital assets, launched meme coins to capitalize on the popularity of the president and his wife and announced plans to issue a World Liberty dollar-backed stablecoin . And in his return to the White House, President Trump has said he aims to make the U.S. the “crypto capital of the world.”
The digital networks that comprise the cryptocurrency markets have offered the Trumps an ideal complement to their other family business: real estate, Eric Trump told The Wall Street Journal.
“We are a hard-asset family. I’m a hard-asset guy,” said Eric Trump, who will serve as American Bitcoin’s chief strategy officer. “My entire life has been spent building things, and I don’t think there is ever a better hedge against all of that than the true digital assets.”
American Data Centers was launched in February by Eric Trump, his brother Donald Jr. and Dominari , a small investment firm that recently appointed the Trump brothers as advisers.
As part of the deal, Hut 8 will shift nearly 61,000 of its specialized bitcoin-mining machines to American Bitcoin in exchange for an 80% ownership in the new entity. The companies said no cash changed hands in the deal.
Eric Trump said American Bitcoin, which aims to go public, will remain a separate venture from the Trump Organization, the family real-estate empire he runs. But World Liberty, the DeFi platform Eric Trump called his “whole heart and soul” might collaborate with the bitcoin-mining operation in the future, he said.
American Bitcoin’s executives said their plans to mine and stockpile bitcoin for their own reserve are unrelated to the U.S. strategic crypto reserve that President Trump established earlier this month with an executive order.
Bitcoin, the world’s most-popular digital asset, is created by computer servers that solve complex equations, unlocking, or “mining” new tokens.
The business of mining new bitcoin has grown more challenging as new companies have sprung up to capitalize on rising prices and the number of unmined tokens has dwindled. Bitcoin’s pseudonymous creator, Satoshi Nakamoto , capped the digital currency’s supply at 21 million, and more than 90% of those tokens have already been released. Critics also raised concerns about the environmental impact of bitcoin mining , pointing to the massive amounts of energy required to run mining operations.
Some critics also said they were concerned that the Trumps’ recent investments in crypto pose conflicts of interest, given Donald Trump’s return to the White House.
“At least in the last term, it was all golf courses and hotels, whereas now he’s getting into crypto, which could have a systemic effect on the economy,” said Richard Painter , a former ethics attorney for President George W. Bush . “This is an area where conflicts of interest, whether the Trump family or anybody else, could have devastating consequences.”
Hut 8, based in Miami, will host American Bitcoin’s mining machines at its data centers and include the new company’s results in its financial statements.
Asher Genoot , Hut 8’s chief executive, said the company’s ability to secure cheap energy, build low-cost data centers and mine bitcoin at a low cost will help differentiate American Bitcoin from competitors. Hut 8 owns 11 data centers.
“There is still 100-plus years of bitcoin mining left, and bitcoin continues to appreciate,” Genoot said. “Being the lowest-cost bitcoin miner is how you will continue to manage through that volatility and being able to be at scale.”
Eric Trump said American Bitcoin and other U.S.-based miners will benefit from the recent decline in energy prices.
“That is what puts bitcoiners in this country,” he said. “It is going to put them ahead of everybody because we actually have a government that wants to see low-cost energy.”
Mike Ho, chief strategy officer of Hut 8, will serve as executive chairman of American Bitcoin. Matt Prusak, former chief commercial officer of Hut 8, will become the company’s CEO.
Venture-capital investors Justin Mateen , co-founder of Tinder, and Michael Broukhim , co-founder of FabFitFun, an e-commerce startup, will join Hut 8’s Ho and Genoot as the board of directors for American Bitcoin.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
For more information, contact marc@kanerbridge.com.au
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