Forget the Birkin: MAISON de SABRÉ Unveils The Palais
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Forget the Birkin: MAISON de SABRÉ Unveils The Palais

A bold new era for Australian luxury: MAISON de SABRÉ launches The Palais, a flagship handbag eight years in the making.

By Jeni O'Dowd
Thu, Sep 11, 2025 3:45pmGrey Clock 2 min

Luxury fashion’s next great icon has arrived, and it doesn’t come from the ateliers of Paris or Milan.

Eight years after reimagining the humble phone case as a luxury object, Australian disruptor MAISON de SABRÉ has unveiled its most ambitious creation yet: The Palais.

The Palais is the brand’s first flagship handbag, a permanent house signature that distils nine of its design codes into a single silhouette. According to Co-Founder and Creative Director Omar Sabré, it is “the most significant milestone in our craft language – an icon of the unconventional.”

Craft, Redefined

Sixteen months of design and six more of material development have delivered a handbag that sets a new standard for contemporary luxury. Each detail, from its sculptural teardrop gusset, first carved in wood, to its floating seam edged with suede, has been engineered with precision.

The bag is crafted from 100% LWG Gold-Rated DriTan™ calf leather, the most premium material the brand has used to date, and lined entirely in sueded leather. MAISON de SABRÉ has committed to a zero-waste ethos, incorporating upcycled accents and trims that marry indulgence with responsibility.

An Investment in Permanence

In a market defined by seasonal trends, The Palais is positioned as a piece of permanence. Built to endure, it has been designed to evolve through attachable charms, eyewear cases, and tech accessories, making it both timeless and adaptive.

The line debuts in two sizes:

Large ($949 AUD) in Cashmere Clay, Pecan Brown, Black Caviar, and Emerald Green

Medium ($749 AUD) in Cashmere Clay, Plum Red, Emerald Green, Black Caviar, Sandstone Brown, and Manhattan Orange

More Than a Bag

Alongside The Palais comes a suite of playful, functional accessories. The Petite Palais Charm, a miniature handbag for your handbag, holds everything from an Apple AirTag to AirPods Pro.

SABRÉMOJI™ Garden Bugs, handcrafted from leather offcuts, nod to nostalgic childhood discoveries, while the Sunglass Sling Case offers sleek utility with its detachable leather sling.

Global Stage, Australian Confidence

MAISON de SABRÉ has built a $100M luxury powerhouse without relying on traditional fashion gatekeeping, and more than 80% of its sales now come from international markets. This September, the brand debuted The Palais at Tokyo’s Miyashita Park alongside Louis Vuitton, Gucci, and Prada, followed by a residency at Paris’s legendary Le Bon Marché.

Co-Founder Zane Sabré puts it bluntly: “Heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic — you need conviction, execution, and a brand people actually believe in.”

Or, as Omar Sabré quips, “Hermès has the Birkin. We have The Palais. It’s not a comparison, it’s a challenge.”



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Studies Suggest Red Meat May Help Prevent Alzheimer’s

At least for people who carry the APOE4 genetic variant, a juicy steak could keep the brain healthy.

By ALLYSIA FINLEY
Tue, Apr 21, 2026 3 min

Must even steak be politicised? The American Heart Association recently recommended eating more “plant-based” protein in a move to counter the Health and Human Services Department’s new guidelines calling for more red meat. 

Few would argue that eating a Big Mac a day is good for you.  

On the other hand, growing evidence, including a study last month in the Journal of the American Medical Association, suggests that eating more meat—particularly unprocessed red meat—can reduce the risk of Alzheimer’s in the quarter or so of people with a particular genetic predisposition. 

The APOE4 gene variant is one of the biggest risk factors for Alzheimer’s.  

You inherit one copy of the APOE gene from each parent. The most common variant is APOE3; the least is APOE2.  

The latter carries a lower risk of Alzheimer’s, while the former is neutral. A quarter of people carry one copy of the APOE4 variant, and about 2% carry two. 

APOE4 is more common among people with Northern European and African ancestry. In Europe the variant increases with latitude, and is present in as many as 27% of people in northern countries versus 4% in southern ones. God smiled on the Italians and Greeks. 

For unknown reasons, the APOE4 variant increases the risk of Alzheimer’s far more for women than men.  

Women’s risk multiplies roughly fourfold if they have one copy and tenfold if they have two. Men with a single copy show little if any higher risk, while those with two face four times the risk. 

What makes APOE4 so pernicious? Scientists don’t know exactly, but the variant is also associated with higher cholesterol levels—even among thin people who eat healthily.  

Scientists have found that cholesterol builds up in brain cells of APOE4 carriers, which can disrupt communications between neurons and generate amyloid plaque, an Alzheimer’s hallmark. 

The Heart Association’s recommendation to eat less red meat may be sound advice for people with high cholesterol caused by indulgent diets.  

But a diet high in red meat may be better for the brains of APOE4 carriers. 

In the JAMA study, researchers at Sweden’s Karolinska Institute examined how diet, particularly meat consumption, affects dementia risk among seniors with the different APOE variants.  

Higher consumption of meat, especially unprocessed red meat, was associated with significantly lower dementia risk for APOE4 carriers. 

APOE4 carriers who consumed the most meat—the equivalent of 4.5 ounces a day—were no more likely to develop dementia than noncarriers. ( 

The study controlled for other variables that are known to affect Alzheimer’s risk including sex, age, physical activity, smoking, alcohol consumption and education.) 

APOE4 carriers who ate the most unprocessed meat were at significantly lower risk of dying over the study’s 15-year period and had lower cholesterol than carriers who ate less. Go figure. Noncarriers, however, didn’tenjoy similar benefits from eating more red meat. 

The study’s findings are consistent with two large U.K. studies.  

One found that each additional 50 grams of red meat (equivalent to half a hamburger patty) that an APOE4 carrier consumed each day was associated with a 36% reduced risk of dementia.  

The other found that older women who carried the APOE4 variant and consumed at least one serving a day of unprocessed red meat had a cognitive advantage over carriers who ate less than half a serving, and that this advantage was of roughly equal magnitude to the cognitive disadvantage observed among APOE4 carriers in general. 

In all three studies, eating more red meat appeared to negate the increased genetic risk of APOE4.  

Perhaps one reason men with the variant are at lower Alzheimer’s risk than women is that men eat more red meat.  

These findings might cause chagrin to women who rag their husbands about ordering the rib-eye instead of the heart-healthy salmon. 

But remember, the cognitive benefits of eating more red meat appear isolated to APOE4 carriers.  

Nutrition is complicated, and categorical recommendations—other than perhaps to avoid nutritionally devoid foods—would best be avoided by governments and health bodies.  

Readers can order an at-home test from any number of companies to screen for the APOE4 variant. 

The Swedish researchers hypothesize that APOE4 carriers may be evolutionarily adapted to carnivorous diets, since the variant is believed to have emerged between one million and six million years ago during a “hypercarnivorous” period in human history.  

The other two APOE variants originated more recently, during eras when humans ate more plants. 

APOE4 carriers may absorb more nutrients from meat than plants, the researchers surmise. Vitamin B12—low levels have been associated with cognitive decline—isn’t naturally present in plant-based foods but is abundant in red meat. 

 Foods high in phytates (such as grains and beans) can interfere with absorption of zinc and iron (also high in red meat), which naturally declines with age. So maybe don’t chuck your steak yet. 

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