Forget the Birkin: MAISON de SABRÉ Unveils The Palais
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Forget the Birkin: MAISON de SABRÉ Unveils The Palais

A bold new era for Australian luxury: MAISON de SABRÉ launches The Palais, a flagship handbag eight years in the making.

By Jeni O'Dowd
Thu, Sep 11, 2025 3:45pmGrey Clock 2 min

Luxury fashion’s next great icon has arrived, and it doesn’t come from the ateliers of Paris or Milan.

Eight years after reimagining the humble phone case as a luxury object, Australian disruptor MAISON de SABRÉ has unveiled its most ambitious creation yet: The Palais.

The Palais is the brand’s first flagship handbag, a permanent house signature that distils nine of its design codes into a single silhouette. According to Co-Founder and Creative Director Omar Sabré, it is “the most significant milestone in our craft language – an icon of the unconventional.”

Craft, Redefined

Sixteen months of design and six more of material development have delivered a handbag that sets a new standard for contemporary luxury. Each detail, from its sculptural teardrop gusset, first carved in wood, to its floating seam edged with suede, has been engineered with precision.

The bag is crafted from 100% LWG Gold-Rated DriTan™ calf leather, the most premium material the brand has used to date, and lined entirely in sueded leather. MAISON de SABRÉ has committed to a zero-waste ethos, incorporating upcycled accents and trims that marry indulgence with responsibility.

An Investment in Permanence

In a market defined by seasonal trends, The Palais is positioned as a piece of permanence. Built to endure, it has been designed to evolve through attachable charms, eyewear cases, and tech accessories, making it both timeless and adaptive.

The line debuts in two sizes:

Large ($949 AUD) in Cashmere Clay, Pecan Brown, Black Caviar, and Emerald Green

Medium ($749 AUD) in Cashmere Clay, Plum Red, Emerald Green, Black Caviar, Sandstone Brown, and Manhattan Orange

More Than a Bag

Alongside The Palais comes a suite of playful, functional accessories. The Petite Palais Charm, a miniature handbag for your handbag, holds everything from an Apple AirTag to AirPods Pro.

SABRÉMOJI™ Garden Bugs, handcrafted from leather offcuts, nod to nostalgic childhood discoveries, while the Sunglass Sling Case offers sleek utility with its detachable leather sling.

Global Stage, Australian Confidence

MAISON de SABRÉ has built a $100M luxury powerhouse without relying on traditional fashion gatekeeping, and more than 80% of its sales now come from international markets. This September, the brand debuted The Palais at Tokyo’s Miyashita Park alongside Louis Vuitton, Gucci, and Prada, followed by a residency at Paris’s legendary Le Bon Marché.

Co-Founder Zane Sabré puts it bluntly: “Heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic — you need conviction, execution, and a brand people actually believe in.”

Or, as Omar Sabré quips, “Hermès has the Birkin. We have The Palais. It’s not a comparison, it’s a challenge.”



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Development of the Week: AMALI brings full-floor beachfront living to Main Beach
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A collection of only 18 full-floor and two-storey residences has launched on one of the Gold Coast’s most tightly held stretches of beachfront.

AMALI will rise 22 levels at 3535–3537 Main Beach Parade, occupying an 810sqm site with no road separating the building from the sand.

Prices begin at $10.2 million for the three-bedroom full-floor residences, while the development’s two-storey penthouses are being offered from $25 million. Completion is anticipated in early 2029.

The project has received development approval and is being delivered by Eastment Group of Companies, the developer behind the nearby AMANI Main Beach. Core Property Partners is overseeing project strategy, development and construction management.

Bayden Goddard’s BGD Architects has designed the tower, with interiors by multidisciplinary studio Tom Mark Henry and landscaping by Arcadia Landscape Architecture. Kollosche New Projects is handling sales and marketing.

Eighteen residences across 22 levels

Rather than maximising the number of apartments on the beachfront parcel, AMALI has been designed around privacy, space and a low resident population.

The tower will contain 16 full-floor residences and two two-level penthouses. Each home will have uninterrupted views over the Pacific Ocean and private lift access, giving residents an arrival experience more closely associated with a standalone house.

The standard full-floor residences will provide approximately 378sqm of space, with three bedrooms, three bathrooms and parking for two cars. Prices start at $10.2 million.

With only one residence occupying each typical level, the floor plans have been designed to capture natural light, ocean breezes and views in several directions. Generous living spaces will transition into outdoor areas overlooking the beach, creating a direct visual relationship with the coastline.

The two penthouses will extend across two levels and offer approximately 898sqm, with four bedrooms, five bathrooms and four parking spaces each.

Priced from $25 million, each penthouse will also have access to a private rooftop domain incorporating an entertaining lounge, bar, kitchen, terrace and swimming pool. From this elevated position, views will extend across both the ocean and the Gold Coast skyline.

Architecture informed by the coastline

AMALI’s architecture has been conceived as a restrained response to its beachfront setting.

The 22-storey form uses curved edges and layered horizontal elements to soften the tower’s profile, while extensive glazing opens the residences towards the ocean.

Inside, Tom Mark Henry has developed a palette based on the colours and textures of the coast. Natural stone and warm timber veneers will be combined with bronze and brushed-brass detailing, bespoke materials and sculptural lighting.

The approach is intended to create homes that are highly finished without feeling overly formal. Earthy tones and tactile materials will provide warmth, while expansive glazing and open living areas keep the ocean as the primary visual feature.

Private lift access, large floor plates and the absence of shared residential corridors on the typical levels reinforce the project’s emphasis on discretion.

Wellness on the beachfront

Residents will have access to a dedicated wellness precinct anchored by a heated infinity-edge pool overlooking the beach.

The facilities will also include a fully equipped gym, steam room and hot and cold plunge pools, combining exercise and recovery spaces within the building.

Direct beachfront access will allow residents to move from the development to the sand without crossing Main Beach Parade—one of the project’s defining points of difference.

The design positions these shared amenities as an extension of the beachfront lifestyle rather than a separate resort-style podium. With only 18 households using them, the spaces are also expected to offer a greater degree of privacy than facilities in larger apartment towers.

A tightly held Main Beach position

AMALI’s site is within walking distance of the Tedder Avenue dining and retail precinct and a short drive from Marina Mirage, Southport Yacht Club and the broader Main Beach marina district.

The location also places it near a growing cluster of luxury hotel, residential and lifestyle projects reshaping the northern end of the central Gold Coast.

Main Beach has become an increasingly important prestige-apartment market, supported by its relative scarcity of absolute beachfront development sites and proximity to both the ocean and Broadwater.

AMALI enters that market at its highest end. Its $10.2 million entry price positions even the standard residences firmly within the trophy-apartment category, while the two penthouses will compete with the most expensive new residences being offered on the Gold Coast.

The development follows AMANI, another boutique Main Beach project involving Eastment Group, BGD Architects and Core Property Partners. That continuity has allowed the team to carry a similar focus on large residences and limited apartment numbers into an absolute beachfront setting.

Sales are being led by Michael Kollosche and Harry Kakavas of Kollosche New Projects, with private presentations available through the project’s Broadbeach display suite.

With development approval secured and completion targeted for early 2029, AMALI’s launch adds just 18 buying opportunities to a beachfront market where scarcity is part of the proposition.

Its combination of full-floor living, private lift access and direct connection to the sand places the project somewhere between a luxury apartment tower and a collection of elevated beachfront houses—an increasingly sought-after model at the top of the Gold Coast market.

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