The warning signs you’re on the pathway to financial abuse
The telltale signs of financial control are not always obvious at the start. Here’s how to guard against them
The telltale signs of financial control are not always obvious at the start. Here’s how to guard against them
It can be insidious, its victims hard to spot and it happens at all levels of society. Men, women, young, old, poor, affluent — financial abuse victims come from all walks of life. We only have to look at the most high profile case in the world — Britney Spears — to see evidence.
Statistics reveal that the average victim is a woman in her 40s or 50s with little or no access to employment and poor health outcomes.
But an increasing number of Australians are falling victim to financial abuse. In Australia, more than 623,000 men and women were subjected to financial abuse in 2020 — that is one in 30 women, or one in 50 men, according to the Commonwealth Bank’s Cost of Financial Abuse in Australia report.
Put simply, financial abuse is a form of family violence which occurs when one person exploits or controls another person’s financial resources. It most commonly takes the shape of a victim having money withheld or controlled by a partner, a victim made liable for joint debts, or even a victim being prevented from being able to work or further their education.
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And it can happen to anyone, says financial wellness coach, Betsy Westcott, who states up to 40 percent of Australians will experience it or know someone who has experienced it.
“There was a lady I once saw from Mosman — a suburb which on the surface has all the trappings of wealth and prosperity,” Westcott recounts. “She drove a Range Rover and lived in a lovely house but after she and her husband had their first child, she was made redundant while on maternity leave and her husband told her ‘Don’t worry about a new role, I’ll look after everything.’
“It turned out she always had to ask her husband for money because she had no access to the household accounts and she had to account for every last cent she spent. In the end, when she tried to leave the marriage, their account had been drained and all the debt was in her name.
“It doesn’t matter whether you’re smart or educated, we all have vulnerabilities.”

But just because financial abuse is prevalent — and has become more so since the pandemic and the onset of the cost of living crisis with financial situations becoming more tenuous — it doesn’t mean you can’t safeguard against it.
Heidi Reid is the executive director of strategic engagement at Berry Street, a child and family services charity whose mission includes educating adults to build money management skills.
Reid says a money-smart education should start in early childhood to create a generation resilient to financial abuse.
“Financial literacy education can build knowledge, confidence and skills to help people make informed decisions and manage their finances and their future,” Reid says. “Financial literacy…is appropriate for people at any age and life stage, and many experts recommend introducing basic concepts to children and young people early on. By incorporating age-appropriate discussions and activities, children can develop a foundational understanding of money and financial principles.
“Parents, guardians, and educators can tailor these conversations to the individual child’s maturity level and experiences. The goal is to build a gradual understanding of financial concepts and responsible money management as children grow.”
Laura Higgins, senior executive of ASIC’s MoneySmart, says there are eight main financial abuse warnings signs to look out for in a partner.
1. Controlling access to common accounts
2. Not providing enough money for living expenses
3. Trying to prevent you from working or studying
4. Taking out debts in your name or exerting pressure on you to sign up for loans
5. Making you account for how you spend your money
6. Selling or threatening to sell property without permission
7. Hiding money from you
8. Making you feel like you’re financially incompetent
Westcott adds that financial abuse can look different at different stages of life, particularly for women, whose vulnerabilities change with the decades. In your 20s it can be a partner pressuring you to take a loan out in your name; in your 30s it can be a partner who encourages you not to return to work after the birth of a child; in your 40s it can be the removal of assets in your name so you are trapped in a relationship; in your 50s and beyond it can be vulnerability from poor super accumulation and job prospects.
But she warns it doesn’t just affect women.
“When it comes to men being the victim, it can generally (but not always) look a little different,” Westcott says. “Consider scenarios where a man is coerced into paying for things to sustain a certain lifestyle and messages of love mixed with guilt, like “If you loved me” type of threats. It’s generally more about being pressured to financially over commit and then sometimes being left with unpaid loans.
“And it’s even harder to see when it happens to men because society holds men accountable for finances and so under reporting is a big problem.”
Either way, experts agree the best way to protect yourself is to have good financial literacy.
“To protect yourself you should stay informed and actively involved in your financial matters, being aware of your income, expenses and assets,” Reid says. “Financial literacy education can build knowledge, confidence and skills to help people make informed decisions and manage their finances and their future.”
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The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.
The casual footwear business has been on the ropes since mid-2023 as people began returning to office.
Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.
It “shows no sign of abating” and there is “no turning point in sight,” he said.
Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.
Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.
Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.
Adidas didn’t immediately respond to a request for comment.
Cota sees trouble for Adidas both in the short and long term.
Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.
Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.
The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.
The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.
Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.
Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.
Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.
But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.
Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.
Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.
The battle of the sneakers is just getting started.
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