A Table Outside? More Diners Say No Way

Stretches of severely high temperatures across the U.S. are taking a toll on restaurants.

Customers are avoiding patios during heat waves, cutting into a key source of summertime sales for many restaurants, owners said. Visits in July and August declined from earlier in the year, industry data showed, with chains including Chuy’s and Cheesecake Factory reporting a decline in outdoor business this summer.

“No one’s sitting out in the patio at 100 degrees,” Steve Hislop, chief executive of Texas-based Chuy’s, said during an Aug. 3 earnings call.

Utility expenses are also rising as restaurants run air conditioning at full blast for long stretches of time, operators and industry groups said.

Temperatures climbing to the highest levels in recorded history this summer have hurt hospitality, sports, agriculture and many other businesses. In states such as Texas, weeks of days topping 100 degrees are expected to reduce overall economic productivity.

Restaurants are contending with heat and smoke as many operators are fighting for sales from cash-strapped consumers, and dealing with high inflation in food, labour and other costs.

Diners overall at restaurants in Arizona, Florida and Georgia dropped between 6% and 8% in the first part of August compared with last year’s period, according to OpenTable. The reservation tech company also recorded diner declines in other states running hot this summer, including Texas and North Carolina.

“This summer does feel different,” said Kelsey Erickson Streufert, chief public affairs officer for the Texas Restaurant Association trade group. “It’s a little tougher to get people to come out.”

Employees working at restaurants and bars dipped 1.5% in July compared with the month prior, with steep declines in cities such as San Antonio, New Orleans and Phoenix that recorded high temperatures during the month, according to Homebase, a small business workforce app. The declines likely stemmed from extreme temperatures disrupting consumer spending and foot traffic, Homebase said.

Worker advocates are increasingly making heat an issue in campaigns for improved conditions for restaurant workers. Some are pushing for better enforcement of existing standards and additional federal indoor heat regulations to provide employees breaks and water when temperatures rise.

“We’ve seen 86 degrees on the coolest side of the kitchen,” said Ariana Lingerfeldt, a cook at an Asheville, N.C., restaurant who is a member of the Restaurant Opportunities Centers United worker advocacy group, during an Aug. 9 event pushing for more heat standards. “The air conditioner is unable to keep up with the equipment.”

Some restaurant operators said they are giving their workers more water and rest breaks, since kitchen temperatures can climb steeply despite air-conditioning.

Many restaurants set up patios in the early days of the Covid-19 pandemic, and have come to rely on them to drive summer sales. New York City, for example, is poised to make expanded outdoor dining in roadways permanent from April to November, and supporters say patios have helped restaurants maintain sales and jobs.

Now, some restaurant owners said those patio sales are drying up when temperatures surge, or wildfire smoke blows.

“When the sun’s on it, it’s literally scalding out there,” said Marc Hochmuth, general manager of City Social restaurant in downtown Chicago, which has a patio. Hochmuth said his business dropped about 20% overall when temperatures soared this summer.

Zoe Dean-Neil, a 20-year-old Pennsylvania resident who was on vacation in Chicago in August, said she opted to eat inside in the air conditioning after a day walking around in the heat. “I don’t want to sit outside and sweat,” she said.

Smoke drifting into the U.S. from Canadian wildfires also affected business at restaurants in parts of the country earlier this summer. John DuBuque, a 31-year-old management consultant from Chicago, said he tried to have a glass of wine outside during one heavily smoky period in the city, and regretted it.

“It was not the vibe,” said DuBuque, who said he now makes more outdoor dining decisions based on the air quality index.

Restaurant owners are trying to work around the weather. Sue Rigler, owner of Hundred Mile Brewing Company in Tempe, Ariz., said she is misting and putting extra fans on her outside beer chilling units to keep them cool. She has also cut back on labor in response to slower sales that she attributes to the heat.

“July was a really hard month,” Rigler said. “We finally got a break at 108, and they call that a break.”

Tom Hutchinson, owner of La Posta de Mesilla and Hacienda de Mesilla in New Mexico, said his hotel and restaurants are promoting cold beers and margaritas to attract customers. He is also hoping to keep people coming to the outdoor space surrounding their adobe building at night when temperatures may fall to the 90s.

“We don’t have humidity in our state and you can tolerate that,” he said.

Longer term, restaurant operators are trying to adjust to more climate-driven variables.

Avram Hornik, owner of the FCM Hospitality group of restaurants, bars and outdoor pop-up venues in Philadelphia, said his sales are down 30% this summer because of weeks of heat and rain. Smoky conditions in June didn’t help, he said.

“I look at it such as being a farmer. The weather controls all,” he said.

Colin Saint-Vil got his money education at the dim sum cart, over a steamy plate of pork buns and turnip cake.

A friend offered to pick up the whole tab on her credit card, “for the points.” At the time, six years ago, “for the points” meant nothing to Saint-Vil, now a 30-year-old planning manager in Brooklyn, so he pressed for more details. They lingered over the dim sum meal as a larger conversation unfolded about annual percentage rates, credit-card debt, payment schedules and more.

Millennials and members of Gen Z prefer to seek financial advice from each other than from parents or from financial professionals. They don’t like overwhelming spreadsheets and marketing material written in seemingly foreign languages. They don’t trust big banks and institutions trying to sell them on investment strategies—as many were raised around the late 2000s financial-crisis. And, they are not wrong: There is a lot to be learned from comparing numbers with peers—from sharing salaries to talking out big decisions like home or car purchases.

Saint-Vil said when his father was his age, he had already begun investing in real estate, but with property prices now so high and mortgage rates only just beginning to fall, he said he couldn’t imagine being able to follow in his father’s footsteps. He, like many millennials and Gen Z-ers, describe their finances as “fairly good” these days, though they hold a negative picture of the greater economy, according to a new poll of 18 to 29-year-olds from the Institute of Politics at Harvard Kennedy School.

Millennials are still reeling from the impact of back-to-back recessions, all while large bank closures and investing scams dominate the headlines. Younger people report a feeling of “financial avoidance” exacerbated by high inflation and the pandemic-era budgeting.

As of June 2023, Gallup polling revealed a historically low faith in U.S. institutions, with younger generations voicing high skepticism. According to Gallup, only 9% of respondents aged 18 to 34 expressed “a great deal” of confidence in banks; meanwhile, 47% and 28% said they have “some” or “very little,” respectively.

But when it comes to winning back young consumers, these same financial institutions haven’t quite given up, and are rolling out new outreach programs and robo advisors, some of which have helped bridge a connection with Gen Z and millennials, said Keith Niedermeier, clinical professor of marketing at Indiana University. But many young people still say they prefer do-it-yourself investing platforms like Robinhood and Acorns over traditional advisers at more established wealth-management firms.

Andrew Ragusa, a real-estate broker based on Long Island, blamed the twin problems of low housing inventory and high home prices for postponing younger buyers’ ownership. The median age of a first-time home buyer in the U.S. is 35-years old as of 2023, according to data from the National Association of Realtors. That is slightly down from an record high of 36 in 2022, but still two years older than the median age in 2021, which is representative of an ageing first-time buyer trend.

When he talks with younger clients now, he detects a gloomy sentiment. “They try to be optimistic, but the overall sentiment is ‘This is supposed to be the American dream: we get a house and we get some financial security and I just have to have faith it will all work out in the end.’ But they don’t have faith it will.”

Fear and shame around being able to buy or accomplish as much as one’s parents might have financially can crop up when millennials talk to elders about their financial frustrations, said Jodi Kaus, director of Kansas State University’s student financial planning centre, Powercat Financial. She’s found that lessons and advice from friends are often more constructive.

Kaus leads a peer-to-peer financial planning centre that pairs up students to work through financial issues. She works to pair people with similar backgrounds: graduate students with graduate students or international students with international students. Talking with someone only a few years removed from your current situation means you’re better able to internalize the messages and execute on their advice, Kaus said.

“Early on, parents even say ‘Are you sure students can help my child?’” she said. “And I say ‘I am more than confident that they can help each other.’

Sharing money tips and financial know-how with your friends doesn’t only benefit the asker, Kaus said. In the Kansas State University peer-to-peer group, the advice giver also learns a lot from their own position, because sharing their story and bonding with a peer helps them to build their own confidence and belief in their financial acumen.

Lindsay Clark, a 34-year-old director of external affairs in Washington, D.C., recalls one lesson she shared with a friend carrying student loans from pharmacy school. Clark works at Savi, a student loan platform, and she offered to cook her friend dinner while they sorted through his loan repayment options. Long after they’d cleaned their dinner plates, they sat together at Clark’s kitchen island, lingering over a plate of homemade hummus and chatting about everything from financial goals to Costco card benefits.

“Those conversations blossom from the transparency, and the visibility makes both people feel really good,” she said. “That creates better relationships overall.”

When you’re talking about money issues with friends, Clark said, you’re not artificially inflating your salary or pretending to know more than you do. And most important, you’re not worried about their ulterior motives.

“You feel safe in that conversation, knowing their intentions are good and they’re not trying to make money off of you,” she said. “And that’s going to lead to better results, because we’re working with the reality here.”

Skepticism of pronounced experts and criticism of established financial institutions is especially common among millennials and Gen Z, Neidermeier said. Studies show people across generations are much likelier to take a friend or colleague’s recommendation to heart over that of a faceless institution, he said; people who spend time on social media just have a greater opportunity to source those answers and field questions.

“What people say to each other over the picket fence is what is the most influential,” he said.

At a certain point, however, talking solely to friends and peers for your financial lessons can be very limiting, said Sarah Behr, founder of Simplify Financial Planning in San Francisco. Relying on your social circle can also put a strain on those relationships; no one wants to be responsible for your disappointment when a financial decision that worked out well for them doesn’t fit as well in your own life.

Behr recommends tuning into your own emotional reactions when assessing peer advice: does the road map they followed align with your own financial values? Does it put pressure on you to live outside your means or challenge your personal risk tolerance? If the answer doesn’t feel clear, that could be a time to outsource to a financial professional who has no emotional connection to you or your financial status.

“‘People have been telling me do this, but I just don’t know if it’s the right thing for me’—I get a lot of calls like that,” said Behr.

Saint-Vil said he and his friends share tips on what high-yield savings accounts offer the best rates, and when he did his credit card research, he chose a card recommended by a friend. When it comes time to work with a financial adviser or even one day a wealth manager, he’ll likely work with someone recommended through a peer. Behr said close to 90% of her business comes by way of client referrals.

Since that first conversation over dim sum, Saint-Vil has thrown his own card onto the table at meals and shared his knowledge with other pals who look confused.

“I have a real wide range of friends who are in many different financial places, but I would say a rising tide lifts all ships,” he said.

Julia Carpenter is the co-author, with Bourree Lam, of The Wall Street Journal’s “The New Rules of Money: A Playbook for Planning Your Financial Future,” a personal-finance workbook published this week by Clarkson Potter, an imprint of the Crown Publishing Group.

A Table Outside? More Diners Say No Way

Restaurants say heat waves, smoke have hurt their outdoor dining business

Millennials and Gen Z are turning to peers instead of professionals for financial advice. They don’t trust banks, and they are tired of information overload.