Many companies would love a break on labor, after a year of strife when workers from Hollywood to Detroit flexed their muscle. It may be wishful thinking to expect a reprieve.
A resilient economy isn’t likely to shift leverage from workers to corporate bosses. Despite pockets of layoffs, namely in technology, the job market remains tight, with unemployment near record lows. A backlash against “diversity, equity, and inclusion” initiatives, or DEI, is jumping from colleges to companies— Alphabet and Meta Platforms have reportedly pulled back, for instance. Throw in a virtual lockdown on immigration, combined with a spike in U.S. manufacturing, and many companies may have another rough year of labor challenges.
Some companies are navigating these issues better than others—finding ways to reward workers and meet DEI goals without taking big hits to their profits or reputations for social responsibility. Several of those faring well made it into Barron’s ranking of the 100 most sustainable companies .
To make the list, our seventh annual ranking, companies were scored on a variety of environmental, social, and governance, or ESG, measures. Barron’s worked with Calvert Research and Management, a leader in responsible investing, to rank the companies. The top 100 firms—winnowed from the largest 1,000 publicly traded U.S. companies—achieved the highest scores across 230 ESG metrics, from workplace diversity to greenhouse-gas emissions. (See below for the complete list and more about the methodology.)
Home-products company Clorox sits at the top of the leader board for the second straight year, edging out Kimberly-Clark , CBRE Group , Hasbro , and Agilent Technologies in the top five. The overall lineup spans a wide range of industries, with tech, industrials, and consumer companies all well represented.
Many of the companies delivered solid results for shareholders. The top 100 returned an average 19% in 2023, versus 26%, including dividends, for the S&P 500 index. That doesn’t look great. But the S&P 500 is weighted by market capitalisation and last year’s “Magnificent Seven”— Apple , Microsoft , Amazon.com , Nvidia , Meta Platforms, Tesla , and Alphabet—fuelled almost all the market’s gains. Strip away that influence, and the equal-weighted S&P 500 returned 14%, trailing the 100 most sustainable companies.
Several stocks delivered standout returns in 2023, led by chip maker Nvidia, ranked 41st with a 239% gain. Other tech winners included HubSpot , Intel , Applied Materials , and Lam Research . Strong performers in other industries were Trex , Lennox International , Williams-Sonoma , Insight Enterprises , and Owens Corning .
A big theme in this year’s rankings was progress on corporate governance and labor relations, says Chris Madden, a managing director at Calvert, which is owned by Morgan Stanley Investment Management. “A lot of the companies on this list have done a stellar job dealing with employees,” he says.
Strikes were big in 2023 as Hollywood screenwriters and Detroit auto workers took to the picket lines, winning concessions and pay raises. Pilots and other unionised groups fared well, breathing life back into the organised labour movement, which had been in decline since the 1950s. New technologies such as artificial intelligence and electric vehicles are upending vast industries, prompting workers to demand more protections.
Tensions between companies and employees are spilling over in more public ways, thanks in part to social media; workers are using platforms like X and TikTok to amplify their message or try to shame their employer, says Alison Taylor, clinical associate professor at NYU Stern School of Business and author of a new book, Higher Ground . One of the most interesting recent trends, she says, has been the rise of “strategic leaking, where young employees undercut sunny messaging from the top with their own lived experiences.” She cites the trend of sharing layoff experiences on TikTok as an example.
Battles are also brewing over DEI, including a political backlash by conservatives, complicating corporate efforts to meet their own DEI goals. Last year, a number of high-profile chief diversity officers exited their roles at some of the biggest U.S. companies, including Walt Disney and Netflix . This month, Zoom Video Communications fired a team focused on DEI initiatives as part of a round of layoffs.
The issue is also bubbling up in the presidential race. During a rally in Philadelphia last year, presidential hopeful Donald Trump promised to eliminate all diversity, equity, and inclusion programs “across the entire federal government.”
Many companies say they remain committed to DEI goals. According to a Conference Board survey late last year of chief human resource officers, none planned to scale back their diversity efforts, while 75% said improving the employee experience and organisational culture would be a top focus in 2024. Alphabet said in a statement that it is inaccurate to suggest it is “deprioritising our longstanding efforts for underrepresented communities.”
One company that scored well on labour and other sustainability factors was Walmart . The world’s largest retailer landed at 61 on the list. “Walmart stands out for its strong labour practices,” says Helen Mbugua-Kahuki, Calvert’s director of research. “We’ve seen Walmart do a really good job as it pertains to increasing wages for its workers.”
One of America’s largest employers, with 1.6 million U.S. workers, Walmart raised entry-level pay for store workers last year, taking its average hourly wage to $18, well above the federal minimum of $7.25. The company also increased wages for store managers to an average $128,000, plus better bonuses. A Walmart spokesperson said the retailer has been “investing in its front-line hourly associates for the past several years.”
Walmart’s other positives include education and training benefits, which the company says have saved workers nearly $500 million over the past five years. Calvert gives the company high marks for being more open to worker feedback through new digital forums . “It’s a form of open communication and provision for employees to freely express themselves,” Mbugua-Kahuki says.
Walmart still has its labour critics. The company has faced multiple lawsuits over gender discrimination. None of its roughly 4,700 U.S. stores have unionised, making it the largest U.S. employer without any unionised workers. In January, the National Labor Relations Board’s San Francisco office issued a complaint against a Walmart store in Eureka, Calif., alleging violations of labor rights. The NLRB said there are 21 other unfair labor practice cases open against Walmart.
Walmart has denied the NLRB’s allegations in a legal response . The company didn’t respond to a request for comment.
Other Faces of Sustainability
Calvert says Clorox, whose brands include its namesake bleach, Burt’s Bees cosmetics, and Glad trash bags, took top honours thanks to its strong governance structure and pay equity, among other factors. The firm’s board is diverse, with 50% women and 25% people of colour. In 2023, Clorox once again achieved pay equity, which means “no statistically significant differences” in pay by gender globally and race or ethnicity in the U.S., according to Clorox. “Pay equity is important because it creates a better culture,” says Madden.
Clorox’s shares underperformed the market in 2023, in part because of a cyberattack that caused wide-scale disruptions and hurt financial results. But its workers, at least, appear to be well treated, with perks including more flexible time for all. “We really intend for people to use this to refuel their tanks,” says Kirsten Marriner, chief people and corporate affairs officer.
About a fifth of this year’s list consists of newcomers. Game publisher Electronic Arts made the list for the first time, debuting at No. 32. Calvert says the company is making strides in DEI, including a push for better representation of women in its games. EA’s hugely popular Ultimate Team mode saw women football players introduced for the first time last year . Calvert also lauds the company for hiring “underrepresented talent” above the average rate in the industry for the fifth straight year and placing more minorities in executive roles. EA declined an interview but confirmed Calvert’s information.
Also making its debut this year is Trex, landing at No. 68. The company is a leading maker of “wood-alternative” home decking and railings made from a blend of recycled and reclaimed raw materials.
Some companies made a big leap up in this year’s ranking, among them Tetra Tech , which jumped from No. 56 to No. 8. Calvert singled out the consulting and engineering firm for its efforts to remediate toxic per- and polyfluoroalkyl substances, or PFAS, better known as “forever” chemicals. But it noted that Tetra Tech “could improve on human-capital management and offer more incentives for its employees.”
How We Ranked the Companies
To build our list of most sustainable companies, Barron’s worked with Calvert, a leader in ESG investing. Starting with the 1,000 largest publicly traded companies by market value—excluding real estate investment trusts—Calvert ranked each one by how it performed in five key constituency categories: shareholders, employees, customers, community, and the planet. Specifically, it looked at more than 230 ESG performance indicators from seven rating companies, including ISS, MSCI, and Sustainalytics, along with other data and Calvert’s internal research.
These data were organised into 28 topics that were then sorted into five categories. In the shareholder category, for example, topics included board structure, business ethics, and executive compensation. For employees, workplace diversity was a key topic. The planet category included greenhouse-gas, or GHG, emissions and related policies; biodiversity; and water stress. Calvert assigned a score of zero to 100 in each category, based on company performance. Then it created a weighted average of the categories for each company, based on how financially material the category was in its industry. To make Barron’s list, a company had to be rated above the bottom quarter in each material stakeholder category. If it performed poorly in any key category that was financially material, it was disqualified.
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The voices reshaping how Australians think about money — and why credibility matters more than reach.
The best financial advice many Australians are receiving right now is not coming from licensed advisers charging by the hour. It is coming through a phone screen, in the ten minutes between work and dinner, from creators who have built credibility the hard way: by being right, being transparent, and being specific in a space where vagueness has always been the easy default.
This is not a ranking by follower count. Follower count is a measure of distribution, not of quality. What follows is a ranking by substance — credentials, accuracy, community depth, and the quality of what an audience actually learns from following these accounts. The distinction matters, because the Australians acting on this content are making real financial decisions with real money.
1- Queenie Tan – Corporate Authorised Representative; Co-Founder & Director, Invest With Queenie & Billroo
There are finance influencers who talk about building wealth, and there are those who document it in real time with receipts. Queenie Tan belongs firmly in the second category. Starting from a $400-per-week income, Tan built her net worth past $1 million while publishing the actual numbers — income, savings rate, investment decisions — for an audience of more than 400,000 across platforms.
She is a Corporate Authorised Representative, co-founder of the personal finance app Billroo, and the author of a book that has become a practical reference for young Australians navigating ETFs, superannuation and property. What separates her from the crowded field of money educators is precision: she does not talk in principles when she can talk in percentages.

2- Alan Kohler – Editor-in-Chief, Eureka Report; Editor-in-Chief, InvestSMART Group; ABC News finance presenter, host of Inside Business.
If Queenie Tan represents the new wave of personal finance creators, Alan Kohler represents something the new wave will spend decades trying to build: institutional credibility that has survived multiple economic cycles. As Editor-in-Chief of the Eureka Report and InvestSMART Group, and a decades-long presence on ABC News, Kohler has spent more than thirty years making financial analysis accessible without dumbing it down.
His coverage of RBA decisions, market movements and economic policy is cited by podcasters, journalists and fund managers alike. He is not chasing virality. He does not need to.

3- Aleks Nikolic – Corporate lawyer; host, Big Swinging Stocks podcast
Most finance creators address the mechanics of money. Aleks Nikolic addresses the psychology — and that distinction explains why her following is as loyal as it is. Operating as Broke Girl Wealth across Instagram, TikTok and YouTube, Nikolic covers ETFs, crypto and investment strategy, but her real differentiator is a willingness to discuss the emotional architecture of financial decision-making.
Shame around debt. Fear around market volatility. The limiting beliefs that stop people acting on what they already know. In a space where confidence is routinely performed, her candour is a genuine competitive advantage.

4- Bryce Leske & Alec Renehan – Equity Mates Media
Equity Mates did not build a following. They built a media company. What began as a podcast by two friends learning to invest has grown into Australia’s most established investing media brand, covering ASX stocks, ETFs, global markets and fund manager interviews across podcast, social and YouTube.
The longevity is the credential. Equity Mates has operated through multiple market cycles, a global pandemic, and a generational shift in how Australians engage with investing — and its audience has grown through all of it. When the hosts speak, their listeners know they have been paying attention for years.

5- The Lazy CEO – CEO & Founder, Showpo; Shark Tank Australia investor
The metric that matters most on social media is not followers — it is engagement, because engagement signals trust. Jane Lu, known as The Lazy CEO, maintains an engagement rate of approximately 1.15 per cent on Instagram, which is exceptional for a finance account of his size. Her 242,000-plus followers are not passive consumers: they ask questions, share experiences and apply what they read.
Her content focuses on business finance and wealth building, and the active comment sections are the clearest possible evidence that her audience does not merely scroll past.

6- Tash Invests – Founder, Tash Lends; Forbes Australia 30 Under 30
Tash Invests built her following on a premise that sounds simple but is rarer in practice than it should be: she publishes the actual numbers. Not approximations or ranges or anonymised case studies — her salary, her savings rate, her portfolio value, her net worth, updated and on the record.
Having bought her first property at twenty-two and grown her documented net worth past $1 million, she has become the primary reference point for young Australians trying to understand what building wealth on a moderate income genuinely looks like. The specificity is the product.

7- David Scutt – APAC Market Analyst at StoneX Group
The authority of most finance social media content rests on research and reading. David Scutt‘s authority rests on having done the job. A former Treasury Dealer at Arab Bank and the Commonwealth Bank, former ASX Business Supervisor, and former Global Markets Editor at Business Insider Australia and anchor at ausbiz TV, Scutt now brings that direct market experience to his role as APAC Market Analyst at StoneX Group, rather than relying on secondary commentary.
When he discusses foreign exchange movements or ASX dynamics, it is not because he has read about them. It is because he has traded them.

8- Meddy Demars – Investing & crypto content creator
The gap Meddy Demars fills is specific and underserviced: connecting global macroeconomic events to the practical reality of Australian investors. When the US Federal Reserve adjusts interest rates, when inflation data moves, when commodity prices shift — most Australian finance content either ignores the local implications or translates them poorly.
Demars, operating across TikTok and Instagram from Sydney, does the translation well: explaining what global conditions mean for Australian stocks, savings rates and investment portfolios in terms that are accessible without being condescending.

9- Simran Kaur – Founder, Friends That Invest
Friends That Invest is arguably the most successful community-building exercise in Australian personal finance, and Simran Kaur is the reason why. The New Zealand-based creator — whose audience is predominantly Australian — built a podcast, a book and a social media presence around a single insight: that the personal finance world was not speaking to young women, and that the consequences of that gap were significant.
The measurable cultural shift that followed — women engaging with investing concepts in communities that had not previously existed — is the kind of impact that most financial literacy programmes aim for and rarely achieve.

10- Effie Zahos – Money Editor at 9News
Effie Zahos is one of Australia’s most recognised financial commentators, appearing regularly across 9News, A Current Affair, Today and Today Extra as 9News Money Editor. Her role puts everyday money questions, from mortgage rates to cost-of-living pressures, in front of a national broadcast audience.
Before television, she spent years as editor of Money magazine, building the editorial foundation for her current commentary. She is also Director and Money Commentator at InvestSMART, an ambassador for Canstar, and a published author, with her financial advice available in print as well as on screen.
That combination, decades of editorial experience, an active broadcast presence, and a body of published work, is what makes her commentary carry weight beyond any single platform or post.

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