El Salvador Made Bitcoin an Official Currency. Now It’s Backtracking for IMF Loan.
Organization is showing flexibility by allowing the bitcoin program to proceed in a limited way
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The government of El Salvador’s President Nayib Bukele agreed to scale back his ambitious plan to adopt bitcoin as a national currency in exchange for a much-needed $1.4 billion loan by the International Monetary Fund.
The IMF said in a statement Wednesday that in exchange for the financial-aid program to support the Bukele administration economic overhaul agenda, the government agreed to implement measures to mitigate bitcoin-related risks.
The deal signals an important shift by the IMF, showing greater flexibility over government use and regulation of bitcoin in anticipation of friendlier crypto policies by the incoming administration of President-elect Donald Trump , said Alejandro Werner , a former director of the IMF’s Western Hemisphere Department.
Bukele’s surprise decision to make bitcoin legal tender was cheered by crypto enthusiasts but stalled financial support from the IMF in the midst of concern that the volatile crypto asset could rock the finances of the impoverished and indebted Central American nation.
“In a situation where the international financial community didn’t want to set a precedent on the adoption of bitcoin as legal tender, it became an obstacle to close an agreement with the IMF,” said Werner, who also served as adviser to El Salvador’s government and currently heads the Georgetown Americas Institute in Washington, D.C.
The use of bitcoin as a national currency in this country of around 6.5 million didn’t take off, surveys show. After the government spent more than $200 million in 2021 rolling out bitcoin ATMs and an e-wallet with $30 of free bitcoin for anyone who signed up, most users took the virtual currency to buy goods or exchange it for dollars.
The government began purchasing bitcoin when it was trading at about $30,000, booking losses at first and then posting significant gains as its volatile price surpassed $100,000 recently.
Among the concessions made by the Bukele administration, acceptance of bitcoin by the country’s businesses will no longer be mandatory, while the public sector’s participation in bitcoin-related activities will be restricted, the IMF said.
“The potential risks of the bitcoin project will be diminished significantly” in line with fund policies, the IMF said.
Under the agreement, El Salvador’s government agreed to reduce bitcoin purchases, and it will no longer accept tax payments with the crypto asset. The government’s participation in Chivo, the crypto e-wallet launched in 2021, will be gradually unwound, the IMF said.
“Transparency, regulation, and supervision of digital assets will be enhanced to safeguard financial stability, consumer and investor protection, and financial integrity,” it added.
Bukele highlighted on X the IMF’s remarks about the steady expansion of the country’s economy since the pandemic, bolstered by “robust remittances and a remarkable pickup in tourism,” in the midst of improvements in public security.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
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A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
For more information, contact marc@kanerbridge.com.au
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