How Australian spending patterns are changing
There’s a rhythm to the way we choose to spend our money — and businesses are taking notice
There’s a rhythm to the way we choose to spend our money — and businesses are taking notice
October was the month for going out and partying, November saw spending on fashion spike while December shoppers will be turning to credit to have a happy Christmas.
That’s the pattern of spending by Australian consumers for the past three months according to recently released data.
Research from the Commonwealth Bank showed spending on ticketing services rose by 27 percent over October, with tickets to concerts by Oasis, Luke Combs, Metallica and even the F1 in Melbourne proving irresistible for many Australians looking to enjoy themselves.
In November, Black Friday sales — a retail event borrowed from the United States to bridge the day between Thanksgiving and the following Monday — have become a strong feature in Australia in recent years. While the sales events can begin at the start of the month and last for weeks rather than days, the Commonwealth Bank noted 8 of the 12 Household Spending Insights experienced an uptick over the month. This was led by women’s and men’s fashion, with shoppers hoping to take advantage of sales ahead of Christmas.
CBA Chief Economist Stephen Halmarick said in a year where cost of living pressures have been felt across Australian households, the possibility of securing a bargain moved Christmas spending forward.
“We’re seeing Black Friday and holiday spending shift earlier as retailers entice shoppers with early discounts on discretionary items,” Mr Halmarick said. “Collectively, sales for October and November 2024 were up 2 per cent compared to the same period last year.”
With Christmas Day a little over a week away, research by Roy Morgan, commissioned by the Australian Retailers Association showed more than half of Australian shoppers had begun their Christmas spend as early as October. The research also found that Australians are expected to spend $11.8 billion on presents this year, an increase of $1.6 billion on 2023.
Financial comparison service Finder research indicated more Australians will be leaning on credit to cover the shortfall in their budgets this year. The survey of 1009 respondents showed 26 percent regretted not saving more for Christmas, while a further 14 percent felt they had not saved enough.
In contrast, 34 percent revealed they had no need to set aside money for the holidays while another 26 percent had implemented a savings plan over the year to cover costs.
Sarah Megginson, personal finance expert Finder, said Australians struggling with Christmas expenses should avoid racking up debt on credit and instead focus on ways of trimming down costs.
“Many families have very little wiggle room in their budgets this festive season after a surge in living costs,” she said. “When you’re in this situation, planning and comparing to get the best deals and discounts is crucial.
“Avoid extending yourself and ending up with a credit card balance you’re struggling to pay off once the tree has been packed away.”
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Nvidia’s earnings will test Wall Street’s confidence in the AI boom.
Chip makers are fighting to assure investors that the artificial-intelligence boom is racing forward. Wall Street might not believe it until Nvidia’s NVDA -0.98%decrease; down pointing triangle Jensen Huang says so.
When Huang steps up to the mic for his company’s earnings call Wednesday, he will have the world’s attention. What he says about Nvidia’s present will preview the future of AI, dictate the path forward for a tech-crazed stock market and influence an American economy increasingly tethered to hopes that the boom won’t go bust.
The $5 trillion chip maker has provided the key building blocks for AI since the launch of ChatGPT in 2022 set off a race for dominance among OpenAI, Anthropic and established Silicon Valley giants. Now, as Nvidia backstops sprawling data-center projects and an exotic money pipeline to boost chip demand, the company’s influence is arguably bigger than ever.
But there are signs of trouble ahead. Political pushback to AI is growing. A bond selloff propelled borrowing costs to their highest levels in years. The hyperscalers that include some of Nvidia’s key customers—once cash-printing machines—are relying more on debt. OpenAI recently told investors its revenue rose by a tepid 18% in the second quarter while its losses deepened.
Nvidia is increasingly stepping in to shore up potential weak points across the market. Earlier this month, the company teamed up with six of Wall Street’s biggest firms on a $500 billion AI-financing plan, pledging to backstop lending to customers that can’t afford its chips otherwise. The chip maker last week also took a stake in Cloverleaf Infrastructure, which arranges power for data centers, and struck a $6 billion deal with startup Poolside aimed at developing a powerful open-weight AI model.
After watching shares in other chip makers and the so-called Magnificent Seven tech companies swing wildly in recent months, Wall Street is hoping Nvidia can beat expectations—again. The countdown is on.
“It’s kind of becoming more and more like the World Cup final than the Super Bowl at this point,” said Brian Mulberry, chief market strategist at Zacks Investment Management. “It’s just gotten to be that big.”
The company has smashed analysts’ earnings estimates for each of the 14 quarters since the AI boom kicked into high gear. Nvidia posted 210% annual growth in net income in its last three-month period, according to FactSet, making Wall Street’s 126% projection look pedestrian.
Expectations for a blowout second quarter have risen rapidly over the course of this year. All Nvidia will have to do to beat this target: outrun 95% annual earnings growth to more than $51.5 billion. Analysts project the chip maker will report record sales of $92 billion for the period, up from a forecast of $78 billion at the start of this year.
In July, big-tech earnings sparked volatility. Concerns about runaway capital spending spread across the sector after Alphabet’s and Tesla’s results, driving a $890 billion wipeout that contributed to the unwind of hedge fund Situational Awareness. Microsoft posted the largest one-day gain in market capitalization by any company, ever, after a quarter proving that it could still show investors the money. SpaceX rocketed higher after a record-breaking initial public offering, only to see $1 trillion in value evaporate.
Surging memory prices and borrowing costs have fueled fears that those and other companies will be unable to keep plowing more money into supplies including Nvidia chips. Shaia Hosseinzadeh, founder of OnyxPoint Global Management, has recently bought dips in AI-infrastructure stocks when Wall Street has strained to absorb massive debt issued by Silicon Valley.
“The macro data is really quite robust,” he said. “Of course, there’s a level at which everything breaks.”
Investors have kept pumping money into the AI trade despite concerns around chip consumers—and to the benefit of chip producers. That is why Nvidia’s outlook for semiconductor demand could send ripples through counterparts such as Micron Technology and Sandisk, developers of the data centers in which their chips reside, and a supply chain of power producers, contractors and other specialists that underpin the globe-spanning AI build-out.
“We joke internally that we’re all Nvidia analysts now,” said David Lefkowitz, head of U.S. equities at UBS Global Wealth Management.
The irony is that investors have tended to sell Nvidia stock immediately after blockbuster earnings, with shares falling each trading session after its four past quarterly reports. Some are betting that will be the case this time around, too.
The options market is pricing in a 5.3% swing, higher or lower, in Nvidia shares during the session following earnings, according to Option Research & Technology Services. That is higher than the 4.8% average move in Nvidia’s stock over the last 12 months after the company reports quarterly results.
In recent days, some of the most actively traded Nvidia options have been put contracts tied to the stock falling from its Friday value of $214.75 to $205 and $210 apiece, according to Cboe Global Markets data. Put options give the right to sell a stock by a set price and typically represent a bearish wager.
Many analysts remain optimistic. Frank Lee, global head of tech hardware and semiconductor research at HSBC Global Investment Research, recently raised his price target for Nvidia shares to $360 from $325, citing, among other things, Nvidia’s strategic partnerships with suppliers and its role as a top contributor to open-source AI.
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