iPhone Has Never Been More Popular With Teens
And that’s good for Apple stock.
2 min
The popularity of Apple’s iPhone with teenagers is near record highs, according to research from Piper Sandler. And that’s good for Apple stock.
In its 2022 survey of teens, which covered more than 7,000 respondents, Piper Sandler found that 87% had an iPhone — only slightly below the 88% record set in spring 2021. Analysts at the investment bank said that this number could return to record highs because 87% also intend the iPhone to be their next smartphone purchase.
Apple (ticker: AAPL) shares were down 1.5% in Wednesday’s premarket trading, largely in line with futures tracking the S&P 500 and Nasdaq indexes.
“Overall, we view the survey results as a sign that Apple’s place as the dominant device brand among teens remains well intact,” a team at Piper Sandler led by Harsh V. Kumar said in a report Wednesday.
More than 23% of teens plan to upgrade to an iPhone 13 in the coming months, the data showed.
“The iPhone appears to be set up well, with iPhone 13 ownership off to a strong start,” the Piper Sandler analysts said. “iPhone ownership remains near all-time levels, with continued strong purchase intention moving forward.”
The data is a good sign for Apple stock — especially the sky-high purchase intentions for the iPhone. The company’s flagship product is a key driver of revenue at the tech giant, and, as Barron’s has reported, the company’s stock price practically lives and dies based on yearly iPhone sales.
Apple’s non-handset products are also doing well, according to the research, with more than 30% of teens surveyed owning an Apple Watch and 72% owning AirPods.
The Piper Sandler survey also revealed that TikTok has surpassed Snapchat for the first time as the favourite social media platform among teens, at 33% compared to 31% preference for Snapchat. Shares in parent company Snap (SNAP) were down more than 2% in premarket trading Wednesday.
E-commerce giant Amazon (AMZN) also remained top-of-mind among teens as a preferred website, according to the analysts; shares in Amazon were 1.5% lower.
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Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
After appeals to cashed-up Australians to stop spending, there’s a little inflationary relief in sight
2 min
The rate of inflation in Australia has fallen to 4.9 percent, according to data from the Consumer Price Index. Inflation is down from 5.6 percent in September and a peak of 8.4 percent in December 2022.
The housing, transport and food and non-alcoholic beverages sectors were the strongest contributors to the October increase, which is consistent with trends shown in ABS data from September.
“CPI inflation is often impacted by items with volatile price changes like Automotive fuel, Fruit and vegetables, and Holiday travel,” said acting head of price statistics at the ABS, Leigh Merrington. “It can be helpful to exclude these items from the headline CPI to provide a view of underlying inflation.”
Food and non-alcoholic beverages rose from 4.7 percent in September to 5.3 percent in the 12 months to October, driven by the rising prices of melons and bananas.
In good news for would-be home builders, new dwelling prices rose 4.7 percent, the lowest annual rise since August 2021, as a result of easing material supply conditions.
While the ABS noted that electricity prices rose 10.1 percent in the year to October, Mr Merrington said it could have been worse, if not for the introduction of the Energy Bill Relief Fund.
“Electricity prices have risen 8.4 per cent since June 2023. Excluding the rebates, Electricity prices would have increased 18.8 per cent over this period,” Mr Merrington said.
The inflation figures come ahead of the final meeting for the year of the RBA Board next Tuesday. The board raised the cash rate by 25 basis points at the November meeting following an increase in the rate of inflation in September.
Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
