iPhone Has Never Been More Popular With Teens
And that’s good for Apple stock.
And that’s good for Apple stock.
The popularity of Apple’s iPhone with teenagers is near record highs, according to research from Piper Sandler. And that’s good for Apple stock.
In its 2022 survey of teens, which covered more than 7,000 respondents, Piper Sandler found that 87% had an iPhone — only slightly below the 88% record set in spring 2021. Analysts at the investment bank said that this number could return to record highs because 87% also intend the iPhone to be their next smartphone purchase.
Apple (ticker: AAPL) shares were down 1.5% in Wednesday’s premarket trading, largely in line with futures tracking the S&P 500 and Nasdaq indexes.
“Overall, we view the survey results as a sign that Apple’s place as the dominant device brand among teens remains well intact,” a team at Piper Sandler led by Harsh V. Kumar said in a report Wednesday.
More than 23% of teens plan to upgrade to an iPhone 13 in the coming months, the data showed.
“The iPhone appears to be set up well, with iPhone 13 ownership off to a strong start,” the Piper Sandler analysts said. “iPhone ownership remains near all-time levels, with continued strong purchase intention moving forward.”
The data is a good sign for Apple stock — especially the sky-high purchase intentions for the iPhone. The company’s flagship product is a key driver of revenue at the tech giant, and, as Barron’s has reported, the company’s stock price practically lives and dies based on yearly iPhone sales.
Apple’s non-handset products are also doing well, according to the research, with more than 30% of teens surveyed owning an Apple Watch and 72% owning AirPods.
The Piper Sandler survey also revealed that TikTok has surpassed Snapchat for the first time as the favourite social media platform among teens, at 33% compared to 31% preference for Snapchat. Shares in parent company Snap (SNAP) were down more than 2% in premarket trading Wednesday.
E-commerce giant Amazon (AMZN) also remained top-of-mind among teens as a preferred website, according to the analysts; shares in Amazon were 1.5% lower.
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Early indications from several big regional real-estate boards suggest March was overall another down month.
The government in Switzerland has waived residency requirements in a handful of locations, including one that’s growing fast.
While golden visa schemes proliferate, Switzerland remains famously protective about buying property in the country.
Rules known as Lex Koller, introduced in 1983, prohibit foreigners from buying homes in cities like Geneva and Zurich. And in the few locations where foreigners can buy, purchase permits come with rules around size and occupancy.
But non-Swiss buyers who have coveted an Alpine home now have a pathway to ownership, and it’s likely to come with financial upside. The Swiss government has waived residency requirements in a handful of locations where developers have negotiated exemptions in exchange for billions of dollars of investment in construction and improvements.
Andermatt, a village 4,715 feet above sea level in the centre of the Swiss Alps, is the largest municipality to open up to foreign buyers.
Its main investor, Egyptian magnate Samih Sawiris, “believed Andermatt could become a full-town redevelopment when he first visited in 2005, but the key was to offer real estate to people outside of Switzerland,” said Russell Collins, chief commercial officer of Andermatt-Swiss Alps, Sawiris’s development company.
“We became the only large-scale real estate development in Switzerland with an exemption from the Lex Koller regulations.”
In the ensuing decades, Andermatt has become a major draw for high-net-worth buyers from around the world, said Alex Koch de Gooreynd, a partner at Knight Frank in London and head of its Swiss residential sales team.
“What the Andermatt-Swiss Alps guys have done is incredible,” he said. “It’s an impressive resort, and there is still a good 10 years’ worth of construction to come. The future of the resort is very good.”
Andermatt’s profile got another boost from the 2022 acquisition of its ski and resort operations by Vail Resorts, which runs 41 ski destinations worldwide.
“Vail has committed to 150 million Swiss francs (US$175 million) in investments, which is another game-changer,” de Gooreynd said.
“If you’d asked me about Andermatt 10 years ago, I would have said the ski areas weren’t good enough of a draw.”
Along with the five-star Chedi Andermatt hotel and residences, which opened in 2013, residential offerings include the Gotthard Residences at the Radisson Blu hotel; at least six branded residences are planned to open by 2030, according to Jeremy Rollason, director for France, Switzerland, and Austria at Savills Ski.
“Most of these are niche, boutique buildings with anywhere from eight to 14 units, and they’re releasing them selectively to create interest and demand, which has been a very successful approach,” he said.
“Andermatt is an emerging destination, and an intelligent buy. Many buyers haven’t heard of it, but it’s about building a brand to the level of Verbier, Courchevel or Gstaad.”
The Alpinist, Andermatt’s third hotel residence, is slated to open in 2027; with 164 apartments, the five-star project will be run by Andermatt-Swiss Alps, according to Collins.
Other developments include Tova, an 18-unit project designed by Norwegian architects Snohetta, and La Foret, an 18-apartment building conceived by Swiss architects Brandenberger Kloter.
Prices in Andermatt’s new buildings range from around 1.35 million francs for a one-bedroom apartment to as much as 3.5 million francs for a two-bedroom unit, according to Astrid Josuran, an agent with Zurich Sotheby’s International Realty.
Penthouses with four or more bedrooms average 5 million-6 million francs. “Property values have been increasing steadily, with an average annual growth rate of 7.7% in the last 10 years,” she said.
“New developments will continue for the next 10 years, after which supply will be limited.”
Foreign buyers can obtain mortgages from Swiss banks, where current rates hover around 1.5% “and are declining,” Josuran said.
Compared to other countries with Alpine resorts, Switzerland also offers tax advantages, said Rollason of Savills. “France has a wealth tax on property wealth, which can become quite penal if you own $4 million or $5 million worth of property,” he said.
Andermatt’s high-end lifestyle has enhanced its appeal, said Collins of Andermatt-Swiss Alps.
“We have three Michelin-starred restaurants, and we want to create a culinary hub here,” he said. “We’ve redeveloped the main shopping promenade, Furkagasse, with 20 new retail and culinary outlets.
And there is a unique international community developing. While half our owners are Swiss, we have British, Italian and German buyers, and we are seeing inquiries from the U.S.”
But Andermatt is not the only Swiss location to cut red tape for foreign buyers.
The much smaller Samnaun resort, between Davos and Innsbruck, Austria, “is zoned so we can sell to foreigners,” said Thomas Joyce of Alpine property specialist Pure International.
“It’s high-altitude, with good restaurants and offers low property taxes of the Graubunden canton where it’s located.”
At the Edge, a new 22-apartment project by a Dutch developer, prices range from 12,000-13,500 francs per square metre, he said.
As Andermatt’s stature grows, this is a strategic time for foreigners to invest, said Josuran of Sotheby’s.
“It might be under the radar now, but it’s rapidly growing, and already among Switzerland’s most attractive ski locations,” she said. “Now’s the time to buy, before it reaches the status of a St. Moritz or Zermatt.”
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