Marie Antoinette Chair Sells for a Record US$2.8 Million

A royal chair created for the boudoir of Marie Antoinette achieved €2.6 million (US$2.8 million) Thursday evening at Sotheby’s in Paris, setting a record for a single 18th-century chair.

The sale was the first in a series of four physical and online auctions being held this month featuring the collection of the late Hubert Guerrand-Hermès, a fifth-generation descendant of Thierry Hermès, founder of the French luxury house.

“Tonight’s sale was a celebration of prestigious provenance, as the undeniable response to Hubert Guerrand-Hermès’ eye for collecting showcased the continued demand for the most elevated world of refinement,” Mario Tavella, president of Sotheby’s France and chairman of Sotheby’s Europe, said in a news release.

The Louis XVI gilt walnut chair, made circa 1784-85, ignited a “flurry of bidding,” according to Tavella. It was one of 60 pieces sold on Thursday for a total of nearly €23 million, with fees, triple a pre-sale high estimate of nearly €9 million (which did not include fees). More than 80% of lots sold for more than their high estimates.

Guerrand-Hermès was a passionate, wide-ranging collector. The 1,000-plus items being auctioned across the four sales span centuries and include royal furniture and rare books in addition to works by contemporary artists such as Antony Gormley and Anish Kapoor.

Collectors appeared drawn to Guerrand-Hermès’ diverse tastes, fiercely bidding as much for the contemporary art as the 18th-century furniture, according to Tavella.

While the record-setting, carved, and regilded Louis XVI chair—which was thought to have been created for Queen Marie-Antoinette’s intimate personal rooms at Versailles—stole the headlines, the top lot of the evening was a monochrome canvas by Pierre Soulages, Painting 130 x 162 cm, February 28, 1970, which sold for €3.1 million —the highest price for a 1970s work by the French artist. Guerrand-Hermès had bought the painting at a Sotheby’s Paris auction nearly 14 years ago for €720,750

Guerrand-Hermès, who died in 2016 at the age of 75, had been vice chairman of Emile Hermès SARL, which represents the family shareholders, and general manager of the group’s real estate companies. He also served as a foreign trade adviser to the French government and was made an officer of France’s Legion of Honor in 1999.

The Guerrand-Hermès auctions will continue this week with a focus on the Duchesse de Berry—described by Sotheby’s as “one of the most famous and fascinating aristocratic figures of the 19th century.”

Private-equity firm Paine Schwartz Partners is backing BERO, a nonalcoholic beer brand launched by British actor and “Spider-Man” star Tom Holland.

A person familiar with the transaction said it values New York-based BERO at more than $100 million and will help support the brand’s ambitious growth plans.

BERO co-founder and Chief Executive John Herman said the company aims to more than double its sales team and significantly expand distribution to roughly triple sales this year.

BERO, which Holland and Herman launched in late 2024, reached nearly $10 million in sales in its first year and expects sales to reach almost $30 million this year, said Herman, who previously served as president of C4 Energy brand drink maker Nutrabolt.

“We weren’t just looking for capital,” Herman said. “We were looking for great partners that could help us grow.”

Paine Schwartz is investing through BetterCo Holdings, a portfolio company in the firm’s sixth flagship fund that it formed late last year to hold non-control investments in better-for-you food and beverage businesses, Paine Schwartz CEO Kevin Schwartz said.

Ultimately, Schwartz said he expects BetterCo to hold five to 10 investments.

BERO, BetterCo’s third investment, falls within the firm’s typical growth investment range of $10 million to $25 million, he said.

Earlier BERO backers include leading talent agency William Morris Endeavor Entertainment and venture-capital firm Imaginary Ventures, which also participated in the latest investment.

“This first external raise is not just a milestone, but a validation of what’s been achieved in a single year,” said Logan Langberg, a partner at Imaginary Ventures.

When they started BERO, Holland and Herman tapped as brewmaster Grant Wood, a past Boston Beer executive who went on to found Revolver Brewing, now part of Tilray Brands.

The brand currently offers four types of beer, including two IPAs. Its products are sold at Target stores, on Amazon.com and at other retail locations, such as supermarket chains Sprouts Farmers Market and Wegmans Food Markets in the U.S. and Morrisons in the U.K. BERO is also available at a number of liquor stores and bars and restaurants.

The company also offers a $55 a year premium membership that offers such perks as free shipping and access to member-only products and limited-edition releases.

To help build the brand’s name, BERO has struck a series of partnerships, becoming the official nonalcoholic beer partner of luxury sports-car maker Aston Martin and fitness studio chain Barry’s.

Nonalcoholic beers, which generally contain less than 0.5% of alcohol by volume, have become increasingly popular and account for the biggest share of alcohol-free drink sales, according to the Beer Institute, a national trade association.

Sales of such drinks are growing at a more than 20% annual rate and were expected to exceed $1 billion in 2025, according to market-research firm NielsenIQ, citing so-called off-premise channel sales it tracks, such as sales at liquor stores and grocery stores. But the bulk of those sales come from the top five brands, such as Athletic Brewing, co-founded by a former trader at Steve Cohen’s hedge fund Point72 Asset Management, NielsenIQ said.

Alcohol-free drinks, the market-research firm said, have emerged as a lifestyle choice—one based not on quitting alcohol but expanding options, with most non-alcohol buyers also buying alcoholic drinks.

“There’s a pendular swing in behaviours that [is] happening right now when it comes to people’s relationship with alcohol,” Herman said.

Corrections & Amplifications undefined Nonalcoholic beer brand BERO offers its fans a premium membership for $55 a year. An earlier version of this article incorrectly said the membership costs $50. (Corrected on Jan. 20.)

Marie Antoinette Chair Sells for a Record US$2.8 Million

Paine Schwartz joins BERO as a new investor as the year-old company seeks to triple sales.