Raw Milk and the Rise of ‘Food Freedom’

Dairy farms have been in decline for decades, but you wouldn’t know it looking at Mark McAfee’s. Based in Fresno, Calif., his business has grown substantially since 2020, he said, and is on track to hit $30 million in sales this year.

His company, Raw Farm, is the largest supplier of unpasteurised milk in California. Gwyneth Paltrow is a fan of the brand, whose products can be found at the specialty grocers Erewhon and Sprouts. Podcast hosts and social-media personalities have fuelled demand, claiming that raw milk is creamier, more nutritious and easier to digest than pasteurised dairy.

“Influencers have really driven us in the last four years to new levels we never imagined,” McAfee said in an interview.

The Food and Drug Administration has long warned Americans against drinking unpasteurised milk, which can expose consumers to salmonella, listeria and E. coli, and has the potential to cause rare and serious disorders. The FDA has said raw milk is not healthier than pasteurised and, in fact, raises the risk for harm. Selling raw milk is legal in California and more than half of U.S. states, but its sale across state lines has long been banned by the FDA, which warns that drinking unpasteurised milk can cause bacterial outbreaks that have resulted in miscarriages, stillbirths, kidney failure and death. It can be particularly unsafe for children, the elderly, immunocompromised people and pregnant women, the agency says. This year, the FDA warned about the risk of bird-flu contamination amid an outbreak that has infected dairy cows. Twenty states have laws on the books prohibiting raw milk in some form.

But in many corners of the internet, raw milk is presented as healthy, wholesome and cool. Some people brag about obtaining it in states where retail sales are illegal. “I have a dealer,” said Texas-based influencer Lauryn Bosstick on her popular podcast, “The Skinny Confidential Him & Her.” In an email, Bosstick said “I love raw milk.” As a guest on the show, Paltrow , who lives in raw-milk-friendly California, said she drinks raw cream in her morning coffee and that Raw Farm is her favourite.

Others have turned their preference into a political stance, a way of rallying against what they see as government overreach. Robert F. Kennedy Jr. has voiced support for “food freedom”—a term that has come to encompass everything from intuitive eating to diets that the FDA has deemed dangerous. He has expressed solidarity with Amos Miller, a Pennsylvania-based Amish farmer whose business has run afoul of raw-milk regulations and faced consequences as a result. Kennedy said he “only drank raw milk” while on a 2022 panel at a conference for anti vaccine nonprofit Children’s Health Defense, which he chairs. His running mate, Nicole Shanahan , recently posted a photo on Instagram in which she smiles while hugging two people at a farmers’ market selling raw milk.

“Mr. Kennedy believes that consumers should be able to decide for themselves what foods to put into their bodies,” a spokesperson for Team Kennedy said in an emailed statement.

Trust in the U.S. government and American media are at near-record lows, driving people to seek alternative authorities and information sources. For many, influencers and self-styled experts have filled the void. As a growing number of them tout products that could cause harm, people across the country are drinking it up.

Farmers Against Pasteurisation

The federal government set its first safety standards for dairies in 1924, introducing regulations that states could adopt on a voluntary basis. This followed many disease outbreaks linked to milk, including typhoid fever, scarlet fever and tuberculosis. Pasteurisation, a heating process that kills harmful bacteria such as E. coli, listeria and salmonella, became the norm as dairy farmers and sellers sought to prevent food borne illnesses.

But soon a group of dissenters emerged, arguing that pasteurisation stripped milk of its nutrients. That cohort included the owner of the Monrovia, Calif.-based farm Alta Dena, which would become a major supplier of raw milk.

Unpasteurised milk appealed to the counterculture and became linked with the growing natural and organic food movement of the 1970s. But following various outbreaks, legal challenges and a 1987 FDA ban on interstate raw milk sales that remains in effect today, Alta Dena stopped selling unpasteurised products and sold its farm. The Alta Dena brand exists today but sells pasteurised milk and other dairy products. McAfee’s farm, founded in 1998 as Organic Pastures, stepped up to grab its market share.

“That really helped us to establish our business,” McAfee said. But he has run into some trouble. In 2008, McAfee and the company pleaded guilty to misbranding raw milk as pet food in order to sell it across state lines. A court order two years later demanded that the company cease selling its raw-milk products for any purpose between states and stop making drug claims about its products, unless authorised by the FDA. In 2023, the Justice Department alleged that Raw Farm had violated the court order by selling raw-milk cheese across state lines and claiming it could cure, mitigate, treat or prevent disease. Raw Farm agreed to settle the dispute. Now, the Justice Department is seeking to enforce the settlement following recent outbreaks of salmonella and E. coli it says were linked to Raw Farm’s raw milk and cheddar cheese ; Raw Farm denies there was E. coli in its cheddar cheese product. Raw Farm’s raw milk is only available in California; its unpasteurised cheese is sold beyond California, as well as a raw-milk pet food kefir.

In the early aughts, Mary McGonigle-Martin started seeing raw milk at her local health-food store in Temecula, Calif., where signs framed the dairy product as a cure for asthma, allergies and other ailments. Skeptical at first, she went to Organic Pastures’ website to learn more. “They talked about how they tested every batch of milk and they never found a pathogen,” she said. She decided the milk was safe for her 7-year-old son to drink. “It was very naive of me,” she said.

McGonigle-Martin’s son Chris became severely ill after drinking the milk for a couple of weeks. He was hospitalised, required blood transfusions, put on a ventilator and diagnosed with hemolytic uremic syndrome, a rare but serious kidney condition. Though Chris survived, McGonigle-Martin and another family whose child became sick sued McAfee and Sprouts for negligence and product liability, claiming that their children suffered from E. coli. The parties settled for an undisclosed amount in 2008. McGonigle-Martin has since become an activist, working to warn parents about the risks for children.

McGonigle-Martin said she believes that farmers who advocate for raw milk have good intentions but are ultimately spreading what amounts to misinformation.

Meanwhile, interest is way up. GetRawMilk.com, which aims to help consumers find local suppliers, has experienced a surge in views in recent months. Its creator said in an email that the site’s traffic has been “hitting new all-time highs,” with nearly 97,000 visitors in May.

The Influencer Effect

At the upscale Los Angeles grocery store Erewhon, a 64-ounce jug of McAfee’s Raw Milk retails for $11.99. Each bottle carries a warning: “Raw milk and raw milk dairy products may contain disease-causing microorganisms.” According to the label, those at highest risk of disease include “newborns and infants; the elderly; pregnant women.”

The pandemic brought “explosive” growth to the business, McAfee said. “People got smart and they said, ‘Well, what is the most immune-system-building food on earth?’” One study, published by the CDC’s Emerging Infectious Diseases journal in 2017, found that unpasteurised dairy products were associated with roughly 840 times more illnesses and 45 times more hospitalisations than pasteurised products.

On social media, where “What I Eat in a Day” videos are popular, doctors, nutritionists and lifestyle personalities have praised raw-milk consumption. “This is why you should be drinking raw milk,” says Paul Saladino, a doctor who once sold people on his “Carnivore Diet,” in a video on Instagram, where he has two million followers. In an April TikTok , the “Skinny Confidential” host Bosstick describes the “bowl of meat” she eats “probably twice a day,” crediting it for weight loss and hair growth. “I also do raw milk,” she says.

Tieghan Gerard, creator of the popular food blog Half Baked Harvest, incorporated raw milk into an iced peach-lemonade matcha latte recipe. Hannah Neeleman , a pageant queen and influencer whose @BallerinaFarm Instagram account has nine million followers, posts videos of herself and her children drinking raw milk directly from the udders of their cows in Utah. The farm she shares with her husband is slated to open Ballerina Farm Dairy in the coming weeks, Neeleman said. It will sell raw milk, among other unpasteurized dairy products, in the state.

Meanwhile, commentators for conspiracy theorist Alex Jones’ website Infowars have downplayed the risks of raw milk , chalking up warnings to collusion between the FDA and “Big Milk.”

McAfee says Raw Farm does not pay any influencers or celebrities to promote its products, but it ships free products to roughly 350 influencers a year. He says many more have been promoting products they paid for themselves. “They go crazy telling you how delicious it is,” he said.

Bill Marler, a personal injury attorney in Washington state focused on food borne illness cases, has sued McAfee on several occasions, including while representing McGonigle-Martin. “They’re a big player and Mark is a proselytiser,” he said.

Another big advocate is the Weston A. Price Foundation, an organisation founded in 1999 with the stated goal of bringing back “nutrient-dense” foods to Americans.

Sally Fallon Morell, its founding president, owns a farm in Maryland that sells raw milk for pets. Maryland state law prohibits the sale of raw milk for human consumption. She claims there is no scientific reason to oppose raw milk and offers alternative explanations for the few instances the FDA has said people died or became ill from drinking it. Through her Farm-to-Consumer Legal Defense Fund and her website Real Milk, she advocates for the consumption of unpasteurised dairy and criticises federal food regulation and nutrition guidelines.

“We’re giving our children skim milk, processed foods, loaded with additives, industrial seed oils, lots of sugar,” she said. “We’re at the 11th hour, and things have got to change or there’ll be no people,” she added, calling it a “genocide” what children are being fed in school.

Her foundation made it a mission to make unpasteurised milk legal in every state . According to the foundation, raw milk can be obtained in 46 states, through retail or direct sales, herd share agreements or as pet food. According to the FDA, only 30 states can legally sell raw milk for human consumption.

On an October episode of the organisation’s “Wise Traditions” podcast, Fallon Morell spoke about Nevada, where raw milk for pets must be marked with dye. She shared a desire to “get them to lift that.”

Soon, McAfee said, he’ll be selling frozen raw milk labeled as pet food in all 50 states, using a label he said the FDA approved. The FDA did not confirm whether it had approved the label, but a spokesperson said that if the agency becomes aware of the diversion of raw milk labeled for pets into the human food supply, it will take the appropriate action.

“The influencers, all day long, they say, ‘I identify as an animal, get this stuff, this stuff is awesome,’” said McAfee. “They know that it’s exactly the same product they sell in California with a different label.”

Former New Hampshire Gov. Chris Sununu delivered a warning to Treasury Secretary Scott Bessent during a recent visit to Washington: Already-high airfares will surge if the war in Iran doesn’t end soon.

Sununu, a Republican who represents some of the biggest airlines as president of the industry group Airlines for America, has for weeks sounded the alarm to Trump administration officials about the economic fallout from high jet fuel prices. The war, Sununu has argued, must come to a close soon, or things will get worse.

Administration officials have gotten the message.

Privately, President Trump’s advisers are increasingly worried that Republicans will pay a political price for the rising fuel costs, according to people familiar with the matter. Many of those advisers are eager to end the war, hoping prices will begin to moderate before November’s midterm elections.

The fallout from the U.S.-Israeli attack in late February has slowed traffic through the Strait of Hormuz, a vital shipping lane, triggering a sharp increase in oil, gasoline and jet-fuel prices.

That means consumers are grappling with high costs ahead of the summer travel season, as they consider vacation plans.

Sixty-three per cent of Americans said they put a great deal or a good amount of blame on Trump for the increase in gas prices, according to a new poll conducted by NPR, PBS and Marist.

More than 8 in 10 Americans said struggles at the gas pump are putting strain on their finances.

Jet-fuel prices roughly doubled in a matter of weeks after the war began, and they have remained high. Airlines have said that will add billions of dollars of additional expenses this year, squeezing profit margins.

U.S. airlines spent more than $5 billion on fuel in March—up 30% from a year earlier, according to government data.

Carriers have been raising ticket prices, hoping to pass the cost along to consumers, and they are culling flights that will no longer make money at higher price levels.

In March, the price of a U.S. domestic round-trip economy ticket rose 21% from a year earlier to $570, according to Airlines Reporting Corp., which tracks travel-agency sales.

So far, airlines have said the higher fares haven’t deterred bookings and they are hoping to recoup more of the fuel-cost increases as the year goes on.

Earlier this week, Trump said the current price of oil is “a very small price to pay for getting rid of a nuclear weapon from people that are really mentally deranged.”

Secretary of State Marco Rubio told reporters that if Iran got a nuclear weapon, the country would have more leverage to keep the strait closed and “make our gas prices like $9 a gallon or $8 a gallon.”

Trump has taken steps in recent days to bring the war to an end. Late Tuesday, the president paused a plan to help guide trapped commercial ships out of the Strait of Hormuz, expressing optimism that a deal could be reached with Iran to end the conflict.

Crude oil prices fell below $100 a barrel on Wednesday, after reports that Iran and the U.S. are working with mediators on a one-page framework to restart negotiations aimed at ending the conflict and opening the strait.

Sununu said Trump administration officials are conscious of the economic fallout from the war: “They get it…and I think that’s why they’re trying to get through the war as fast as they can.”

But he cautioned that it could take months for prices to return to prewar levels.

“Ticket prices won’t go down immediately” after the strait is fully reopened, Sununu said. “You’re looking at elevated ticket prices through the summer and fall because it takes a while for the prices to go down.”

Since the initial U.S.-Israeli attack in late February, Sununu has met in Washington with National Economic Council Director Kevin Hassett, representatives from the Transportation Department and senior White House officials.

A White House official confirmed that Hassett and Sununu have discussed the effect of increased fuel prices on the airline industry. The official said the conversation touched on how the industry can mitigate the impact of high jet fuel prices on consumers.

“The president and his entire energy team anticipated these short-term disruptions to the global energy markets from Operation Epic Fury and had a plan prepared to mitigate these disruptions,” White House spokeswoman Taylor Rogers said, pointing to the administration’s decision to waive a century-old shipping law in a bid to lower the cost of moving oil.

Rogers said the administration is working with industry representatives to “address their concerns, explore potential actions, and inform the president’s policy decisions.”

A Treasury Department spokesman pointed to Bessent’s recent comments on Fox News that the U.S. economy remains strong despite price increases. The spokesman said Treasury officials have met with airline executives, who have reaffirmed strong ticket bookings.

“We’re cognizant that this short-term move up in prices is affecting the American people, but I am also confident, on the other side of this, prices will come down very quickly,” Bessent told Fox News on Monday.

The war has already contributed to one casualty in the industry: Spirit Airlines. Company representatives have said they were forced to close the airline because the sustained surge in jet-fuel prices derailed the company’s plan to emerge from chapter 11 bankruptcy.

The Trump administration and Spirit failed to come to an agreement for the company to receive a financial lifeline of as much as $500 million from the federal government.

Transportation Secretary Sean Duffy has argued that the Iran war wasn’t the cause of Spirit’s demise, pointing to the company’s past financial struggles, as well as the Biden administration’s decision to challenge a merger with JetBlue.

Other budget airlines have also turned to the federal government for help since the U.S.-Israeli attack. A group of budget airlines last month sought $2.5 billion in financial assistance to offset higher fuel costs, and they separately wrote to lawmakers asking for relief from certain ticket taxes.

Raw Milk and the Rise of ‘Food Freedom’

Interest in unpasteurised dairy is soaring despite health risks, thanks to lifestyle influencers, commentators and politicians promoting its consumption

Farmers Against Pasteurisation

The Influencer Effect

Administration officials have spoken to the airline industry, which has voiced concerns about the rising costs.