Ryan Reynolds Buys Stake in F1 Racing Team, Growing His Business Empire
He joined investors like actor Michael B. Jordan in buying a 24% stake in the Alpine F1 team
3 min
Actor and entrepreneur Ryan Reynolds is expanding his business empire into Formula One racing.
Reynolds and a group that includes celebrity American investors, such as his business partner and fellow actor Rob McElhenney, are buying a 24% stake in the Alpine F1 team for about $218 million, the team’s owner said Monday.
F1 races have become more popular in the U.S. in recent years, with celebrities packing into stands to watch drivers speed around a track. Alpine, a mid-tier team based in the U.K., is one of 10 F1 competitors.
The investors are buying a stake in Alpine Racing Ltd, the parent company of the Alpine team, according to Renault Group, a French auto manufacturer and the team’s owner. Renault said the new investors would bring expertise in marketing, merchandising and other areas.
The deal values the racing team at around $900 million, Renault said.
Reynolds, 46 years old, has long been a Hollywood star, with leading roles in comedy, action and rom-com films. He has used his marketing savvy to build an off-screen empire, purchasing stakes in the gin brand Aviation, the cell phone company Mint Mobile and a Welsh soccer team. T-Mobile US agreed to buy Mint Mobile earlier this year for about $1.35 billion and Diageo agreed in 2020 to pay as much as $610 million to acquire Aviation.
Reynolds started the production company and marketing agency Maximum Effort, named after his character’s catchphrase in the “Deadpool” movie franchise.
Alpine’s new investors include the actor Michael B. Jordan and private investment firms Otro Capital and RedBird Capital Partners. The firms have been affiliated with sports teams including the Dallas Cowboys and the French soccer club Toulouse FC.
Maximum Effort and representatives for Reynolds didn’t immediately return a request for comment. Representatives for Jordan declined to comment.
Reynolds and McElhenney are involved with another sports team, Wrexham AFC, a low-tier soccer club in North Wales that they bought in 2020. They chronicled their takeover of the struggling team and efforts to transform it in a 2022 FX docuseries, “Welcome to Wrexham.” The club this spring won a promotion out of the lowest tier of English soccer to the second-worst league.
The Alpine F1 team is featured in the Netflix series, “Formula 1: Drive to Survive,” which has drawn American fans to the sport since the show premiered in 2019.
F1 teams compete in many races each season. Several drivers represent each team and race in solo, aerodynamic cars.
The Alpine team has existed under different names for more than four decades. Renault renamed the team Alpine in 2021 after the company’s sports car brand, Société des Automobiles Alpine SAS. The team placed fifth and fourth out of 10 teams in 2021 and 2022, respectively.
Laurent Rossi, the chief executive of the Alpine team and the sports car brand, said in a statement Monday that the team wanted to catch up with top squads and invest in state-of-the-art facilities and equipment.
“This association is an important step to enhance our performance at all levels,” Rossi said.
Alpine said Monday that it aimed for its sports car brand to break even in 2026 and to generate more than $8.7 billion in revenue in 2030.
The team is based in the English village of Enstone, about 60 miles northwest of London.
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The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
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The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
2 minPorsche car deliveries fell 10% in 2025 as demand was hit by a slowdown in luxury spending in China and as it ceased production of its 718 Boxster and 718 Cayman models through the year.
The German luxury sports-car maker said Friday that it delivered 279,449 cars in the year, down from 310,718 in 2024.
The company had a tumultuous year as it contended with a stuttering transition to electric vehicles and a tough Chinese market, while the Trump administration’s automotive tariffs presented a further headwind.
Deliveries in its largest sales region of North America were virtually flat at 86,229, but continued challenges in China meant deliveries in the country dropped 26% to 41,938 vehicles.
Automakers have faced intense competition in China, sparking a prolonged price war as rivals cut prices to win customers, while a lengthy property market slump and economic-growth concerns in the country has also led to buyers pulling back on luxury spending.
“Key reasons for the decline remain the challenging market conditions, particularly in the luxury segment, and the very intense competition in the Chinese market, especially for all-electric models,” the company said.
Other German brands including Audi, BMW and Mercedes-Benz have all recently reported that the challenging Chinese market hit demand last year.
In Europe, Porsche deliveries fell 13% to 66,340 cars excluding its home market of Germany, while German deliveries dropped 16%.
The company cut guidance several times last year as it warned of hits from U.S. import tariffs, investments in new combustion engines and hybrid models amid the slow uptake of EVs, and the competitive situation in China.
Porsche also last year announced plans to scale back its EV ambitions and instead expand its lineup with more gas-powered and plug-in hybrid models than it had originally planned.
However, in its statement Friday, the company said it increased its share of electrified-vehicle deliveries in the year. Around 34% of vehicles delivered worldwide were electrified, an increase of 7.4 percentage points on year, with about 22% all-electric vehicles and 12% plug-in hybrids.
That leaves its global share of fully-electric vehicles at the upper end of its target range of 20% to 22% for 2025.
In Europe, for the first time in 2025, more electrified vehicles than purely combustion engine vehicles were delivered.
The Macan topped the delivery charts in the year, while the 911 reached a record high with 51,583 deliveries worldwide, it said.
Porsche said it is investing in its three-pronged powertrain strategy and will continue to respond to increasing demand for personalization requests from customers.
“We have a clear focus for 2026,” Sales and Marketing Chief Matthias Becker said. “We want to manage supply and demand in accordance with our ‘value over volume’ strategy.
“At the same time, we are realistically planning our volume for 2026 following the end of production of the 718 and Macan with combustion engines.”
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