The $65 Million Perk for CEOs: Personal Use of the Corporate Jet Has Soared
Company spending on the benefit has climbed 50% since before the pandemic
5 min
One of the flashiest executive perks has roared back since the onset of the pandemic: free personal travel on the company jet.
Companies in the S&P 500 spent $65 million for executives to use corporate jets for personal travel in 2022, up about 50% from prepandemic levelsthree years earlier, a Wall Street Journal analysis found. Early signs suggest the trend continued last year.
Overall, the number of big companies providing the perk rose about 14% since 2019, to 216 in 2022, figures from executive-data firmEquilar show. The number of executives receiving free flights grew nearly 25%, to 427.
Most companies report executive pay and perks in the spring.
Meta Platforms spent $6.6 million in 2022 on personal flights for Chief Executive Mark Zuckerberg and his then-lieutenant, Sheryl Sandberg—up about 55% from 2019, the Journal found. Casino company Las Vegas Sands spent $3.2 million on flights for four executives, more than double its annual expense in any year since 2015. Exelon, which owns Chicago’s Commonwealth Edison utility, more than tripled its spending on the perk since 2019.
Company jets have long symbolised corporate success and, to critics, excess. Companies typically say flying corporate is safer, healthier and more efficient. Some companies—including Cardinal Health, Raymond James Financial and Hormel Foods—added or expanded the perk in 2020 or 2021, citing pandemic health and safety concerns. Most spending growth came at companies already paying for personal flights in 2019.
Palo Alto Networks began subsidising personal flights for CEO Nikesh Arora in the year ended July 2022, spending about $650,000. That total rose to $1.8 million in its most recent fiscal year, plus a further $286,000 to cover his tax bill for the perk, the cybersecurity company said in an October securities filing.
The company said in filings that its board requires Arora to fly corporate in response to a security consultant’s report. “There was a bona fide, business-related security concern for Mr. Arora and credible threat actors existed with both the willingness and resources necessary for conducting an attack on Mr. Arora,” it said.
Companies report spending on flights they can’t classify as business-related, including trips to board meetings for other companies or commuting from distant residences. Some give executives a fixed personal-flight allowance in hours or dollars, and require reimbursement beyond that.
The sums have little financial impact on most giant corporations, even when annual flight bills exceed a million dollars. Critics say the free flights indicate directors too eager to please top executives.
“The vast majority of S&P 500 companies do not offer this perk,” said Rosanna Landis Weaver, an executive-pay analyst at As You Sow, a nonprofit shareholder-advocacy group that has produced annual lists of CEOs it considers overpaid.
The Journal’s analysis reflects what companies disclose in securities filings, typically in footnotes to annual proxy statements. Federal rules generally require companies to itemize the perk for each top executive if it costs the company $25,000 or more in a year.
PepsiCo spent $776,000 on personal flights for five executives in 2022, double what it paid for the perk in 2019. Two-thirds of the spending subsidized flights by CEO Ramon Laguarta, who is required to use company aircraft for personal flights for safety and efficiency reasons. In an interview last spring, Laguarta said he sometimes ended business trips to Europe by flying to visit his mother in his native Barcelona. She died later in the year, in her 90s.
A PepsiCo spokesman said the company jet allows executives to reach remote facilities.
Personal jet use can draw investor and regulatory scrutiny. It contributed to the ouster of Credit Suisse’s chairman in 2022.
In June, tool maker Stanley Black & Decker settled Securities and Exchange Commission charges that it failed to disclose $1.3 million in perks for four executives and a director, mostly their use of company aircraft, from 2017 through 2020. In 2020, Hilton Worldwide Holdings settled SEC charges that it didn’t disclose $1.7 million in perks over four years, in part by underreporting costs for CEO Christopher Nassetta’s personal flights by 87%in two of those years. Hilton paid a $600,000 penalty.
Both companies settled without admitting or denying wrongdoing.
Stanley Black & Decker said it raised the errors with the SEC and settled without a fine. In 2022, Stanley Black & Decker reported spending nearly $143,500 on personal flights for former CEO James Loree and his successor, Donald Allan Jr., primarily to fly to outside board meetings or from second homes to work.
Hilton cited higher fuel prices in reporting about $500,000 in flights for Nassetta in 2022.
Spending on executives’ personal travel outpaced overall growth in business-jet traffic. Takeoffs and landings are up by about 19% since 2019, after dropping sharply in 2020, Federal Aviation Administration data show. Corporate spending on the perk rose 52%, the Journal found.
Higher fuel costs in 2022 contributed to the increase in spending, and there is little indication of a slowdown last year. Of the 15 S&P 500 companies that have reported spending on the perk in fiscal years ended in the second half of 2023, 10 said they increased spending, including three that didn’t report the perk a year earlier, securities filings show.
Sixteen companies that started paying for personal flights during the pandemic have since stopped. An additional 31 continued spending into 2022, with a median of $124,000. Accenture, Palo Alto Networks and concert promoter Live Nation Entertainment reported spending more than $500,000 apiece.
In 2020, Julie Sweet’s first full year as CEO, Accenture capped annual spending for her personal flights at $200,000, then doubled it the next year. Accenture raised the cap to $600,000 in its year that ended Aug. 31, when it spent about $575,000 on Sweet’s personal flights, the company said in a December securities filing.
In its filings, Accenture said it encourages Sweet to use company aircraft for personal travel, citing a security study the company commissioned.
Companies that provided the perk already in 2019 accounted for most of the recent growth in spending, the Journal found.
Meta, for example, spent nearly $11 million on Zuckerberg and Sandberg’s personal flights from 2015 through 2019, and a further $13.3 million over the next three years. Zuckerberg’s company-paid travel included trips on an aircraft he owns, which Meta charters for business, paying $523,000 in 2022. The Facebook owner stopped paying for Sandberg’s personal flights when she stepped down as a company employee in September 2022. She remains on Meta’s board.
Spokesmen for Meta and Sandberg declined to comment beyond Meta’s securities disclosures.
CEOs incurred most of the personal flight spending, making up half the executives receiving the perk in 2022 and two-thirds of the overall cost, Equilar’s data show.
At some companies, other executives are making up a bigger share of the cost. Four Norfolk Southern executive vice presidents accounted for just over half its roughly $370,000 in spending on personal flights in 2022, securities filings show. CEO Alan Shaw accounted for the rest. By contrast, the railroad reported subsidising flights only for then-CEO James Squires in the five years through 2020.
Shaw may take as many as 60 hours of personal flights on company aircraft before reimbursing Norfolk Southern, the company said in its filings. Personal use of company aircraft by executives other than the CEO was infrequent, it added. Norfolk Southern didn’t respond to requests for comment.
—Jennifer Maloney contributed to this article.
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The voices reshaping how Australians think about money — and why credibility matters more than reach.
6 min
The best financial advice many Australians are receiving right now is not coming from licensed advisers charging by the hour. It is coming through a phone screen, in the ten minutes between work and dinner, from creators who have built credibility the hard way: by being right, being transparent, and being specific in a space where vagueness has always been the easy default.
This is not a ranking by follower count. Follower count is a measure of distribution, not of quality. What follows is a ranking by substance — credentials, accuracy, community depth, and the quality of what an audience actually learns from following these accounts. The distinction matters, because the Australians acting on this content are making real financial decisions with real money.
1- Queenie Tan – Corporate Authorised Representative; Co-Founder & Director, Invest With Queenie & Billroo
There are finance influencers who talk about building wealth, and there are those who document it in real time with receipts. Queenie Tan belongs firmly in the second category. Starting from a $400-per-week income, Tan built her net worth past $1 million while publishing the actual numbers — income, savings rate, investment decisions — for an audience of more than 400,000 across platforms.
She is a Corporate Authorised Representative, co-founder of the personal finance app Billroo, and the author of a book that has become a practical reference for young Australians navigating ETFs, superannuation and property. What separates her from the crowded field of money educators is precision: she does not talk in principles when she can talk in percentages.
2- Alan Kohler – Editor-in-Chief, Eureka Report; Editor-in-Chief, InvestSMART Group; ABC News finance presenter, host of Inside Business.
If Queenie Tan represents the new wave of personal finance creators, Alan Kohler represents something the new wave will spend decades trying to build: institutional credibility that has survived multiple economic cycles. As Editor-in-Chief of the Eureka Report and InvestSMART Group, and a decades-long presence on ABC News, Kohler has spent more than thirty years making financial analysis accessible without dumbing it down.
His coverage of RBA decisions, market movements and economic policy is cited by podcasters, journalists and fund managers alike. He is not chasing virality. He does not need to.
3- Aleks Nikolic – Corporate lawyer; host, Big Swinging Stocks podcast
Most finance creators address the mechanics of money. Aleks Nikolic addresses the psychology — and that distinction explains why her following is as loyal as it is. Operating as Broke Girl Wealth across Instagram, TikTok and YouTube, Nikolic covers ETFs, crypto and investment strategy, but her real differentiator is a willingness to discuss the emotional architecture of financial decision-making.
Shame around debt. Fear around market volatility. The limiting beliefs that stop people acting on what they already know. In a space where confidence is routinely performed, her candour is a genuine competitive advantage.
4- Bryce Leske & Alec Renehan – Equity Mates Media
Equity Mates did not build a following. They built a media company. What began as a podcast by two friends learning to invest has grown into Australia’s most established investing media brand, covering ASX stocks, ETFs, global markets and fund manager interviews across podcast, social and YouTube.
The longevity is the credential. Equity Mates has operated through multiple market cycles, a global pandemic, and a generational shift in how Australians engage with investing — and its audience has grown through all of it. When the hosts speak, their listeners know they have been paying attention for years.
5- The Lazy CEO – CEO & Founder, Showpo; Shark Tank Australia investor
The metric that matters most on social media is not followers — it is engagement, because engagement signals trust. Jane Lu, known as The Lazy CEO, maintains an engagement rate of approximately 1.15 per cent on Instagram, which is exceptional for a finance account of his size. Her 242,000-plus followers are not passive consumers: they ask questions, share experiences and apply what they read.
Her content focuses on business finance and wealth building, and the active comment sections are the clearest possible evidence that her audience does not merely scroll past.
6- Tash Invests – Founder, Tash Lends; Forbes Australia 30 Under 30
Tash Invests built her following on a premise that sounds simple but is rarer in practice than it should be: she publishes the actual numbers. Not approximations or ranges or anonymised case studies — her salary, her savings rate, her portfolio value, her net worth, updated and on the record.
Having bought her first property at twenty-two and grown her documented net worth past $1 million, she has become the primary reference point for young Australians trying to understand what building wealth on a moderate income genuinely looks like. The specificity is the product.
7- David Scutt – APAC Market Analyst at StoneX Group
The authority of most finance social media content rests on research and reading. David Scutt‘s authority rests on having done the job. A former Treasury Dealer at Arab Bank and the Commonwealth Bank, former ASX Business Supervisor, and former Global Markets Editor at Business Insider Australia and anchor at ausbiz TV, Scutt now brings that direct market experience to his role as APAC Market Analyst at StoneX Group, rather than relying on secondary commentary.
When he discusses foreign exchange movements or ASX dynamics, it is not because he has read about them. It is because he has traded them.
8- Meddy Demars – Investing & crypto content creator
The gap Meddy Demars fills is specific and underserviced: connecting global macroeconomic events to the practical reality of Australian investors. When the US Federal Reserve adjusts interest rates, when inflation data moves, when commodity prices shift — most Australian finance content either ignores the local implications or translates them poorly.
Demars, operating across TikTok and Instagram from Sydney, does the translation well: explaining what global conditions mean for Australian stocks, savings rates and investment portfolios in terms that are accessible without being condescending.
9- Simran Kaur – Founder, Friends That Invest
Friends That Invest is arguably the most successful community-building exercise in Australian personal finance, and Simran Kaur is the reason why. The New Zealand-based creator — whose audience is predominantly Australian — built a podcast, a book and a social media presence around a single insight: that the personal finance world was not speaking to young women, and that the consequences of that gap were significant.
The measurable cultural shift that followed — women engaging with investing concepts in communities that had not previously existed — is the kind of impact that most financial literacy programmes aim for and rarely achieve.
10- Effie Zahos – Money Editor at 9News
Effie Zahos is one of Australia’s most recognised financial commentators, appearing regularly across 9News, A Current Affair, Today and Today Extra as 9News Money Editor. Her role puts everyday money questions, from mortgage rates to cost-of-living pressures, in front of a national broadcast audience.
Before television, she spent years as editor of Money magazine, building the editorial foundation for her current commentary. She is also Director and Money Commentator at InvestSMART, an ambassador for Canstar, and a published author, with her financial advice available in print as well as on screen.
That combination, decades of editorial experience, an active broadcast presence, and a body of published work, is what makes her commentary carry weight beyond any single platform or post.
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