Aston Martin Refines Its Exotic Family Car
4 min
The DBX, in base or 707 form, is certainly practical for everyday activities.
It’s a two-row SUV whose rear passengers enjoy plenty of legroom, separate climate controls, and heated seating. Although the carbon ceramic brakes are standard, lifestyle options include accessories for transporting pets and “event seating” to enjoy tailgate parties. The latter are amenities once seen only in the popular Range Rover—a car that now has a lot of competition.
“The average mileage driven in our SUVs is two to three times that of the sports cars we sell,” says Alex Long, a product and strategy executive at Aston Martin, which was presenting its upgraded 2025 DBX 707 in Edinburgh earlier this month. “It’s a huge ‘conquest’ car, meaning that three-quarters of the initial buyers were new to the brand. Previously they might have said, ‘I love Aston Martin, but the cars aren’t practical for me.’”
Jim Motavalli
The redesigned interior on the test car was a riot of red leather, even on the hand holds. Carbon fibre, in a process co-developed by Aston, is mostly decorative on the interior, though it’s employed for lightness in the tailgate and tailgate surround. The car lacks a head-up display, but it has just about every other modern amenity, including Apple CarPlay and an (optional) 23-speaker, 1,600-watt Bowers & Wilkins sound system that is new in the 2025 model. There is a 12.3-inch instrument cluster and a 10.25-inch central display. The bottom line for the 707 is US$249,000, putting it considerably below Rolls-Royce Cullinan territory (that one starts at US$392,000). Deliveries began in the second quarter of this year.
Aston Martin photo
The power comes from a four-litre, twin-turbo V8 obtained from Mercedes-AMG. The output is 697 horsepower and 663 pound-feet of torque, shifted by an also-Mercedes-derived nine-speed wet-clutch automatic. The bulk of the time you’re in rear-wheel drive, but power is directed to the front axle as needed, and the DBX is a capable off-road performer. Americans will also want to know that despite being derived from a long line of two-seat sports cars, the DBX can haul nearly 6,000 pounds.
Big V8s can move a lot of weight, and despite its 4,949 pounds the DBX 707 can reach 60 miles per hour in 3.1 seconds and attain 193 mph.
More than half of Aston’s current sales are of the DBX SUV, and even in Scotland—where the small car used to reign supreme—it’s apparent that the SUV is taking over the roads, Long says. North America is Aston’s biggest market, accounting for 35% of sales.
Jim Motavalli photo
The DBX was launched in 2020 and the upmarket 707 in 2022. The platform is not used on any other car. Andy Tokley, chief engineer for the DBX, says the chassis layout of the refreshed model has been modestly redefined for better passenger comfort. There’s ample rear legroom, and fully adaptive shock absorbers, air suspension, and active roll bars deliver a smooth ride. But not too smooth. The tweaks to the DBX included exhaust note tuning so that passengers hear more of that distinctive V8 rumble, Tokley says.
The DBX could be seen as Aston Martin’s best bet for an electric drivetrain, although the company is actively working with American brand Lucid on EVs and plans are somewhat delayed. Aston was to have launched an EV in 2025 but chairman Lawrence Stroll recently told Autocar that “consumer demand is not what we thought it was two years ago.” Four EVs have reportedly been designed, but it will likely be at least 2026 before we see one of them.
Jim Motavalli
Aston Martin’s portfolio includes accessible, almost mainstream, models like the DBX and exotics like the US$3 million Valkyrie supercar, of which 150 coupes and 85 Spyders have so far been built. Only 40 are left to be constructed. And in addition to the cars, well, there’s real estate. In the wake of Porsche and Bentley, the company developed the Aston Martin Residences in Miami, which had its grand opening in April.
By that time, 99% of the 391 luxury condominiums, located where the Miami River meets Biscayne Bay, had already been sold. But the US$59 million triplex penthouse with 27,191 square feet of living space is available, an Aston spokeswoman says. The 66-storey building is constantly reminding occupants of the Aston brand, whose cues adorn door handles, room number signs, and door tabs.
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2 min
In high-end homes, the most telling upgrades are no longer the obvious ones.
It’s not just the marble in the kitchen or the view from the terrace. Increasingly, it’s the rooms you don’t see, and how well they actually work.
The laundry is a perfect example.
Once treated as a purely functional space, it is now being reconsidered by architects and homeowners alike as a zone where performance, hygiene and design need to align.
And for buyers operating at the top end of the market, that shift is less about aesthetics and more about control.
Because in a home where everything is curated, inefficiency stands out.
ASKO’s latest “Laundry Care 2.0” range leans directly into that mindset, positioning the laundry as a long-term investment rather than a basic appliance purchase.
Built on more than 75 years of engineering, the Scandinavian brand’s latest systems focus on durability, precision and what is becoming a defining luxury in modern homes: quiet.
One of the more telling innovations is something most buyers would never think to question until it fails.
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It’s not a headline feature. But it is exactly the kind of detail buyers tend to notice.
Then there is the issue of noise.
As open-plan living has become standard in prestige homes, the background hum of appliances has gone from unnoticed to intrusive.
ASKO’s suspension system is engineered to minimise vibration almost entirely, allowing machines to run without disrupting the wider home environment.
In practical terms, that means a load can run late at night without carrying through the house. In lifestyle terms, it means the home functions as intended.
The same thinking extends to the drying process. Uneven loads, tangled fabrics and repeat cycles are treated as inefficiencies rather than inconveniences, with technology designed to keep garments moving evenly and reduce wear over time.
For buyers, this is where the value proposition sharpens.
It is not about having more features. It is about removing friction.
Less maintenance. Less noise. Less time spent correcting what should have worked the first time.
In that sense, modern laundry is no longer just a utility. It is a reflection of how a home performs behind the scenes, and whether it lives up to the expectations set by everything else.
Because at this level, luxury is not just what you see.
It is what you don’t have to think about.
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