The New Workday Dead Zone When Nothing Gets Done
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The New Workday Dead Zone When Nothing Gets Done

Late afternoon, when many colleagues vanish, is why so many managers hate hybrid work

By CALLUM BORCHERS
Mon, Jul 17, 2023 9:40amGrey Clock 4 min

The 4 p.m. meeting is cancelled because half the team can’t make it. You send an email with what would have been the main discussion points, and the replies roll in through the evening and into the next morning. A consensus that could have been reached before dinner now forms the following day.

The hours that bookend the traditional close of business have become a dead zone at many companies, but employees aren’t just blowing off work to relax for the rest of the day. Workers say the 4-6 p.m. flex time they use to take a turn in the kids’ carpool, hit the gym or beat traffic often requires a third shift at night to finish the day’s tasks. They resent it when leaders assume they aren’t putting in eight or more hours of work, and they’re loath to relinquish the freedom to set their own schedules.

Despite the return of teeth-grinding commutes and overpriced lunches, lots of workers are sticking with the Covid-era habit of clocking out early and making it up later. By 4 p.m. on weekdays, golf courses are packed, according to a Stanford University study, as are many New York City restaurants.

Microsoft researchers have documented what they call a “triple peak” phenomenon in which workers’ keyboard activity spikes in the morning and afternoon, then a third time around 10 p.m. The tech giant predicts this pattern is here to stay.

In a recent, one-month sample of Microsoft Teams software usage, the share of virtual and in-person meetings scheduled between 4 p.m. and 6 p.m. was down 7% from a year earlier, despite widespread office returns.

Bosses can drag employees back to their desks, but good luck keeping them there until the end of a 9-to-5 workday or beyond. The 4-6 p.m. dead zone is one reason so many executives are cranky about hybrid work. They say it’s the hardest time to reach people, and things would be easier if everybody were present and accounted for in person, even though many workers seem to be leaving offices earlier, too.

The Price of Flexibility

Fungible hours are great for those doing the fungeing. For managers and co-workers, one person’s hiatus can be another’s headache.

“A lot of companies have taken a loose approach under the belief that we’re all adults, so everyone will be self-disciplined and stay motivated at whatever time they’re working,” says Albert Fong, vice president of product marketing at Kanarys, a maker of diversity-training software. “That’s just not true.”

Flexibility can be a trap that fuels our always-on work culture, Fong adds. Instead of powering through a late-afternoon gathering and being done for the day, he often finds himself refreshing his mobile inbox all evening or opening his laptop on Sunday to catch up on messages from colleagues who work whenever.

Colette Stallbaumer, general manager of Microsoft’s Future of Work initiative, sums it up: “How do we make it so that my flexibility isn’t your challenge?”

Ana Paula Calvo, an associate partner at McKinsey & Co., says she considers how shifting her hours can affect others. She sometimes works at night or on weekends to make up for bolting to daycare many weekdays at 5:30 p.m. At the start of any new project, she does a norm-setting session to let her team know there’s no pressure for them to work off hours.

“People know that if I get back to them at 11 at night, that doesn’t mean I’m expecting them to reply right away,” she says.

It Can Wait—Or Maybe It Can’t

Accommodating employees’ personal appointments—happy-hour yoga, a teen’s tuba lesson—can be necessary to recruit and retain top talent, several business leaders tell me. They add it sure makes getting a quorum at meetings tough, though. Others, especially child-free workers, complain that their workdays have become longer and less predictable since it became widely acceptable to take breaks during normal business hours.

Maria Banach, a pharmaceutical operations director in Oregon, says she sometimes wants to call a huddle to handle a problem, only to learn that someone on the team has gone offline for a couple of hours. That might not seem very long, but her co-workers are spread across several time zones and their overlapping business hours are limited. Issues can linger overnight when one or two people step away early, Banach says, and every day is precious. The drugs her company manufactures expire 17 days after production.

“Scheduling meetings has become difficult, and I’ve learned: Do it in the morning and never on Friday,” she says.

Some executives have accepted, even embraced, the reality that little gets done from 4-6 p.m. Anthony Stephan, chief learning officer of Deloitte U.S., says recorded tutorials are now a centrepiece of the firm’s professional-development program. Getting employees together for an end-of-the-day training session is seldom an option any more, he says. They hone new skills when they feel like it.

Stephan, a father of five, holds himself to a hard stop at 5 p.m. He initially worried that others would keep hustling after he called it a day, but he now realises others are winding down early or right on time. For emergencies, he tells his team to put #criticalnow in an email subject line. Most things can wait until after his 5:15 a.m. workout the next morning, he figures.

At Komet U.S.A., a South Carolina-based maker of dental equipment, meetings after 4 p.m. or on Friday afternoon are against company policy, except in special circumstances. Chief Executive Mercedes Aycinena, promoted to the top job last year, introduced those calendar blocks last fall after polling the staff.

Aycinena, who has about 100 employees, usually leaves the office at 5 p.m. to spend time with her three children and then resumes work later as needed. She lets subordinates shift their hours, too, and credits flexibility with helping reduce turnover from 50% to 15% over the past year.

“I hate meetings after 4,” she says. “My brain is done.”



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The Casual Footwear Boom Is Over. It’s Bad News for Adidas.

The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.

By SABRINA ESCOBAR
Fri, Jan 9, 2026 2 min

The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.

The casual footwear business has been on the ropes since mid-2023 as people began returning to office.

Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.

It “shows no sign of abating” and there is “no turning point in sight,” he said.

Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.

Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.

Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.

Adidas didn’t immediately respond to a request for comment.

Cota sees trouble for Adidas both in the short and long term.

Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.

Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.

The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.

The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.

Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.

Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.

Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.

But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.

Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.

Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.

The battle of the sneakers is just getting started.

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