Trade Woes in Asia Bring Inflation Relief to U.S. Consumers
But slowing exports to Western nations won’t alone stem rapidly rising prices
But slowing exports to Western nations won’t alone stem rapidly rising prices
SINGAPORE—Sinking global trade is pummelling Asian exports, bringing some relief on inflation to U.S. and other Western consumers.
But easing prices for home furnishings, electronics and other manufactured goods don’t signal high inflation will soon be defeated. Wage growth and services price gains are still elevated. And central banks in the U.S. and Europe are warning they aren’t finished raising interest rates in their fight to cool inflation.
Cheap Asian goods helped keep a lid on price growth for decades before the pandemic. Economists say that phenomenon is unlikely to return with the same intensity now that the high-water mark of globalisation has passed.

Asia’s powerhouse exporters enjoyed a boom in overseas sales during the pandemic as locked-down consumers splurged on new computers, workout gear and home improvements.
On a rolling 12-month basis, the U.S. dollar value of exports from China, Japan, South Korea, Taiwan and Singapore peaked last year in September at $6.1 trillion. That was 40% higher than recorded over the 12 months through March 2020, when the pandemic began, according to a Wall Street Journal analysis of official figures compiled by data provider CEIC.
Asian exports started sliding late last year as rising interest rates took some heat out of economic growth. Western consumers have slowed spending on goods in favour of eating out, traveling and other services they missed during the pandemic. Hopes that China’s reopening would spur a rebound in trade have fizzled along with the country’s consumer-led recovery.
Exports from South Korea over the 12 months through May were 11% lower than they were in the year through September. Taiwan exports were down 14% over the same period. Singapore’s were down 6%, Japan’s 4% and China’s by 3%.
The weakness in trade is showing up in the prices charged for goods when they leave Asia’s factories. Chinese producer prices fell 4.6% in May compared with a year earlier, the eighth straight month of declining supplier prices in the world’s largest factory floor. Similar gauges of inflation in other Asian exporter economies are weakening, too, as lower commodity prices reduce costs and collapsing demand for goods saps companies’ pricing power.
The effects of cooling Asia trade are starting to be felt in the U.S., where the Federal Reserve signalled it expects to further increase interest rates after holding them steady this month.
U.S. import prices for goods from Hong Kong, Singapore, Taiwan and South Korea were down 6.3% in May compared with a year earlier, according to the Labor Department. Import prices were down 2% from China and 3.7% from the Association of Southeast Asian Nations, a 10-member group that includes Indonesia, Malaysia and Thailand.

The prices paid by importers don’t quite line up with the prices faced by consumers, as companies need to cover labor, shipping and other costs to get products into stores.
Nonetheless, prices declined in May from a year earlier for a variety of goods in the U.S. that are often sourced from Asia, including furniture, home appliances, televisions, sports equipment, computers and smartphones.
Overall U.S. inflation is proving resilient, though. The consumer-price index, which measures what Americans pay for goods and services, rose 4% in May from a year earlier—twice the Fed’s 2% goal. Core consumer prices, which exclude food and energy, climbed 5.3%.
If surging prices for goods during the pandemic delivered the first burst of inflation, and rocketing energy prices after Russia invaded Ukraine propelled the second, then the current stickiness of inflation is being fuelled by increases in wages and the price of services. So while easing goods-price inflation is welcome, it doesn’t mean central banks have won the battle, economists say.
“The disinflation impulse coming from Asia is not going to be the magic bullet for the West’s inflation problem,” said Frederic Neumann, chief Asia economist at HSBC in Hong Kong, referring to the slowing pace of price increases.
In the decades before the pandemic, the integration of China into the global economy contributed to a long spell of low and stable inflation enjoyed by many Western economies. The broader integration of markets for goods, services, labor and capital under the banner of globalisation meant cheaper goods for consumers and fewer inflation worries for central banks, though economists debate just how big the effects were.
Now, governments and corporations are tiptoeing away from unfettered globalisation in the interests of security and economic resilience. Manufacturers are adding factories in Vietnam or India while reducing their reliance on China, reflecting concern over icy relations between the U.S.-led West and Beijing. Governments are dangling subsidies in strategic industries such as semiconductors and green-technology products to bring investment and jobs home.
Such trade fractures can increase costs for manufacturers, which, alongside healthier global demand, suggests that inflation in the future won’t be as subdued as it was in the recent past, economists say.
That doesn’t mean globalisation is over or that Asia won’t remain a competitive place to manufacture. But it does mean Asia is unlikely to be as potent a force in tempering price gains as it once was.
“The golden era of globalisation—and the disinflationary pressure associated with that—I think that has gone,” said Neil Shearing, group chief economist at Capital Economics in London.
The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The megamansion was built for Tony Pritzker, heir to the Hyatt Hotel fortune and brother of Illinois Gov. JB Pritzker.
The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.
The casual footwear business has been on the ropes since mid-2023 as people began returning to office.
Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.
It “shows no sign of abating” and there is “no turning point in sight,” he said.
Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.
Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.
Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.
Adidas didn’t immediately respond to a request for comment.
Cota sees trouble for Adidas both in the short and long term.
Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.
Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.
The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.
The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.
Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.
Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.
Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.
But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.
Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.
Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.
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