We’re Spending Billions on This Work-From-Home Indulgence
Without the boss nearby, who can resist placing that Amazon order?
Without the boss nearby, who can resist placing that Amazon order?
Click. Scroll. Add to cart. Now toggle back to that Zoom meeting.
On our remote days, it turns out, we shop while we work. Researchers say it’s driving billions in online sales. There we all are, browsing everything from toothpaste to concert tickets while nodding along on a video call , keying in credit-card info in between dashing off emails to the boss.
Shopping away our entire workday is obviously a bad move. But indulging in a little isn’t going to tank productivity. We pause and procrastinate at the office, too, in ways that are acceptable there. At home, we gather around clothing reviews like we’re hanging out at the office water cooler, and tick errands off our list via Target.com.
With no one looking over our shoulders, we can puncture the monotony of another vanilla workday with the dopamine high of finding the perfect pair of shoes. Even if we might sometimes regret it.
“I wouldn’t have bought this stupid thing if it weren’t for All Hands,” Megan Morreale , a content marketer in New Jersey, thought to herself after purchasing an influencer’s branded candle during a companywide meeting. Bored or between calls, the 32-year-old scrolls Instagram, TikTok and YouTube. Days later, subpar art supplies or a viral dress that really doesn’t suit her land on her doorstep. Oh well.
“It’s a little bit of fun during the day,” she says, without the fear you’ll look like a slacker . At the office, she would never. “All the guilt is completely gone when you work from home.”
Our collective retail therapy adds up. New research from Stanford University, Northwestern University and the Mastercard Economics Institute, the payments company’s research arm, finds the pandemic prompted a rise in online shopping that’s persisted. Last year, for example, we spent $375 billion more than we would have otherwise, the report estimates.
The brunt of that bump is being driven by people working hybrid or fully remote schedules, says Nick Bloom , a Stanford economist and co-author. County-level data shows that in areas where work-from-home jobs are prevalent, online shopping is up, while it’s back to pre pandemic levels in places where more folks work in-person.
Along with walking the dog and getting a jump on dinner, workday shopping is a way to make efficient use of our time, Bloom says, and take advantage of the fact that we have more control over it at home.
“People just can’t work continuously without taking a break,” he says.
At home, there’s freedom and time, but also often inertia.
“There’s no coffee break, there’s no somebody’s birthday,” says Ace Bhattacharjya , chief executive of a company that helps folks access their medical records.
Instead, there’s perusing a limited-edition sneaker drop, or collectible figurines on eBay, Bhattacharjya says, recalling some of his recent scrolling. Everything in stores looks the same these days, he finds, but online he can jump down a rabbit hole into random micro communities and inspiration. Turning his attention from the work on his computer monitor to e-commerce on his iPad Pro gives him a jolt of creativity and energy.
Besides, the lines between work and everything else have grown hazy. Bhattacharjya’s hours bleed into the weekends. That can feel like permission to wedge some personal stuff into the workweek.
Weekly online spending peaks from 10 a.m. to 1 p.m. on Fridays , as the workweek slows to its languorous end, data from Adobe shows. More than a quarter of women surveyed last year by shopping portal Rakuten said they typically shop online during work hours. For Gen Z, the share was 41%.
Jenny Hirschey , who runs an Instagram jewellery shop from St. Paul, Minn., was surprised to find about 80% of her sales are made during the workday.
“I get comments all the time like, ‘I’m running to a meeting but this heart charm is mine! Sold! I’ll pay you in 30 minutes,’” she says.
Big retailers have noticed the trend, too, says Liza Amlani , a retail consultant and adviser based in Toronto who’s worked with companies like Under Armour and Lands’ End.
Some of her clients are timing things like product drops and marketing emails around noon or 3 p.m.
“We know that you’re on your computer,” captive and craving a pick-me-up, she says.
Retailers have also ramped up their investments in online tech, and are flooding their websites with more product, she adds. Algorithm-powered recommendations are getting so powerful it can feel like they know your subconscious desires before you do. Oh, and did you forget about that item you halfheartedly popped in your cart? Here’s 20% off.
“You’re getting so much more of that reminder and that call to buy,” says Nancy Wong , a consumer psychologist at University of Wisconsin-Madison.
Bricks-and-mortar browsing comes with unknowns and annoyances: traffic en route, long lines at the store, finding out what you want isn’t in stock.
In contrast, Wong says, clicking the buy button online brings a satisfying certainty, and a double hit of pleasure. There’s the immediate high of plucking the item from the virtual shelf—then, the anticipation of its arrival. Sure, that gadget might be a flop once it gets here. But it’s on its way.
“It’s so seductive,” says Michelle Drapkin , a therapist in New Jersey who works a hybrid schedule.
When she worked for a big healthcare company years back, she’d never dream of pulling up Amazon on her office computer.
On her work-from-home days now, she’ll sometimes flop on her bed with a laptop and check purchases off her to-do list. It’s relaxing, she says. “I can do something different than work that’s still productive.”
Some purchases, like groceries, keep her household running. Others, like a new dress for a Kentucky Derby party, feel like a treat.
By the time the purchase arrives, though, she’s usually forgotten what’s inside the box.
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Continued stagflation and cost of living pressures are causing couples to think twice about starting a family, new data has revealed, with long term impacts expected
Australia is in the midst of a ‘baby recession’ with preliminary estimates showing the number of births in 2023 fell by more than four percent to the lowest level since 2006, according to KPMG. The consultancy firm says this reflects the impact of cost-of-living pressures on the feasibility of younger Australians starting a family.
KPMG estimates that 289,100 babies were born in 2023. This compares to 300,684 babies in 2022 and 309,996 in 2021, according to the Australian Bureau of Statistics (ABS). KPMG urban economist Terry Rawnsley said weak economic growth often leads to a reduced number of births. In 2023, ABS data shows gross domestic product (GDP) fell to 1.5 percent. Despite the population growing by 2.5 percent in 2023, GDP on a per capita basis went into negative territory, down one percent over the 12 months.
“Birth rates provide insight into long-term population growth as well as the current confidence of Australian families,” said Mr Rawnsley. “We haven’t seen such a sharp drop in births in Australia since the period of economic stagflation in the 1970s, which coincided with the initial widespread adoption of the contraceptive pill.”
Mr Rawnsley said many Australian couples delayed starting a family while the pandemic played out in 2020. The number of births fell from 305,832 in 2019 to 294,369 in 2020. Then in 2021, strong employment and vast amounts of stimulus money, along with high household savings due to lockdowns, gave couples better financial means to have a baby. This led to a rebound in births.
However, the re-opening of the global economy in 2022 led to soaring inflation. By the start of 2023, the Australian consumer price index (CPI) had risen to its highest level since 1990 at 7.8 percent per annum. By that stage, the Reserve Bank had already commenced an aggressive rate-hiking strategy to fight inflation and had raised the cash rate every month between May and December 2022.
Five more rate hikes during 2023 put further pressure on couples with mortgages and put the brakes on family formation. “This combination of the pandemic and rapid economic changes explains the spike and subsequent sharp decline in birth rates we have observed over the past four years,” Mr Rawnsley said.
The impact of high costs of living on couples’ decision to have a baby is highlighted in births data for the capital cities. KPMG estimates there were 60,860 births in Sydney in 2023, down 8.6 percent from 2019. There were 56,270 births in Melbourne, down 7.3 percent. In Perth, there were 25,020 births, down 6 percent, while in Brisbane there were 30,250 births, down 4.3 percent. Canberra was the only capital city where there was no fall in the number of births in 2023 compared to 2019.
“CPI growth in Canberra has been slightly subdued compared to that in other major cities, and the economic outlook has remained strong,” Mr Rawnsley said. “This means families have not been hurting as much as those in other capital cities, and in turn, we’ve seen a stabilisation of births in the ACT.”
This stylish family home combines a classic palette and finishes with a flexible floorplan
Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.