It’s either the stuff of nightmares—or a normal, everyday part of life. Financial advisors who cater to wealthy clients say a loan to another family member can be the answer to a lot of problems, but caution that they can raise just as many issues as they aim to solve.
“When money’s involved, family isn’t always family. Sometimes money trumps family,” says Jon Ekoniak, a partner at Bordeaux Wealth Advisors, based in Silicon Valley.
Loans between family members—usually, but not always, from an older person to their children or grandchildren—may be best ventured with the help of financial advisors who have experience setting them up. Professional guidance can make the situation more comfortable for family members unaccustomed to transacting business with each other. It’s also safer, as intra-family loans may have implications ranging from taxes to legal issues.
Ekoniak describes one example of parents with a grown daughter who’d married someone who “bounced” from job to job. The young couple wanted to have children, but could only afford a small rental apartment. After nearly a year of agonising over different ways to help the couple, the parents finally decided to simply offer them a loan to buy a house.
“They set up a trust fund and 50% of the income from the trust would be used to pay back the loan,” Ekoniak says. The loan repayments were interest only, at the government’s prevailing “applicable federal rate,” which is the lowest rate the IRS allows for private loans.
It seems straightforward—the “Bank of Mom and Dad” has long been a normal part of young adulthood in America, after all. But there are plenty of possible pitfalls to keep in mind.
If nothing else, loans “should be money that the parent is willing to turn into a gift,” says Mark Weiskind, founding partner at Independence, Ohio-based Fairway Wealth Management. “You’re very unlikely to push hard to collect from your child.”
In some cases, that impulse may be communicated up front, with the lenders explaining that they’d like to receive repayment according to a particular schedule but are flexible if the borrowers can’t make a payment for some reason. But even lenders who do expect their borrowers to stick to a particular repayment schedule need to be flexible, experts say.
What’s more, Weiskind says, “You have to be willing to accept a lower interest rate” on a loan than you might otherwise. In other words, don’t expect to make money from entering into a financing arrangement with a family member.
Parents helping their children should also carefully consider whether they want to tell their other children, if there are any, about the loan. That becomes an even thornier question when money is being loaned between grandparents and grandchildren or aunts and uncles and their niece or nephew, Ekoniak points out.
The bigger question becomes: Does helping one child mean you have to do the same for all the children? “Everyone is thinking, ‘what about me?’” Ekoniak says.
Experts also advise thinking through all the various scenarios that could arise after the loan is agreed to. If the parents are never repaid, do they simply write off the loan as a gift, say by applying the full gift tax exclusion exemption of US$36,000 per couple every year until the balance disappears? If one sibling benefits from the loan but others do not, should it be considered an advance on the inheritance—and do estate documents need to be rewritten to account for the discrepancy?
While the most common uses for intra-family loans do tend to be real estate, Weiskind has also structured several that allow a parent to pass on a share of the family business to children. Either way, it’s important to consider whether the loan has some sort of collateral, he says, and how complicated the documentation needs to be.
“More often than not we see a simple promissory note,” Weiskind says. “I have seen a few instances where they have filed a mortgage on the property just to have protection in case of divorce”—that is, to protect the natural-born child against someone who’s married into the family.
“I’ve never seen a parent foreclose on a child,” Weiskind says with a laugh. But not paying back a loan “could lead to bad blood.”
As if family dynamics weren’t already challenging enough.
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The voices reshaping how Australians think about money — and why credibility matters more than reach.
The best financial advice many Australians are receiving right now is not coming from licensed advisers charging by the hour. It is coming through a phone screen, in the ten minutes between work and dinner, from creators who have built credibility the hard way: by being right, being transparent, and being specific in a space where vagueness has always been the easy default.
This is not a ranking by follower count. Follower count is a measure of distribution, not of quality. What follows is a ranking by substance — credentials, accuracy, community depth, and the quality of what an audience actually learns from following these accounts. The distinction matters, because the Australians acting on this content are making real financial decisions with real money.
1- Queenie Tan – Corporate Authorised Representative; Co-Founder & Director, Invest With Queenie & Billroo
There are finance influencers who talk about building wealth, and there are those who document it in real time with receipts. Queenie Tan belongs firmly in the second category. Starting from a $400-per-week income, Tan built her net worth past $1 million while publishing the actual numbers — income, savings rate, investment decisions — for an audience of more than 400,000 across platforms.
She is a Corporate Authorised Representative, co-founder of the personal finance app Billroo, and the author of a book that has become a practical reference for young Australians navigating ETFs, superannuation and property. What separates her from the crowded field of money educators is precision: she does not talk in principles when she can talk in percentages.

2- Alan Kohler – Editor-in-Chief, Eureka Report; Editor-in-Chief, InvestSMART Group; ABC News finance presenter, host of Inside Business.
If Queenie Tan represents the new wave of personal finance creators, Alan Kohler represents something the new wave will spend decades trying to build: institutional credibility that has survived multiple economic cycles. As Editor-in-Chief of the Eureka Report and InvestSMART Group, and a decades-long presence on ABC News, Kohler has spent more than thirty years making financial analysis accessible without dumbing it down.
His coverage of RBA decisions, market movements and economic policy is cited by podcasters, journalists and fund managers alike. He is not chasing virality. He does not need to.

3- Aleks Nikolic – Corporate lawyer; host, Big Swinging Stocks podcast
Most finance creators address the mechanics of money. Aleks Nikolic addresses the psychology — and that distinction explains why her following is as loyal as it is. Operating as Broke Girl Wealth across Instagram, TikTok and YouTube, Nikolic covers ETFs, crypto and investment strategy, but her real differentiator is a willingness to discuss the emotional architecture of financial decision-making.
Shame around debt. Fear around market volatility. The limiting beliefs that stop people acting on what they already know. In a space where confidence is routinely performed, her candour is a genuine competitive advantage.

4- Bryce Leske & Alec Renehan – Equity Mates Media
Equity Mates did not build a following. They built a media company. What began as a podcast by two friends learning to invest has grown into Australia’s most established investing media brand, covering ASX stocks, ETFs, global markets and fund manager interviews across podcast, social and YouTube.
The longevity is the credential. Equity Mates has operated through multiple market cycles, a global pandemic, and a generational shift in how Australians engage with investing — and its audience has grown through all of it. When the hosts speak, their listeners know they have been paying attention for years.

5- The Lazy CEO – CEO & Founder, Showpo; Shark Tank Australia investor
The metric that matters most on social media is not followers — it is engagement, because engagement signals trust. Jane Lu, known as The Lazy CEO, maintains an engagement rate of approximately 1.15 per cent on Instagram, which is exceptional for a finance account of his size. Her 242,000-plus followers are not passive consumers: they ask questions, share experiences and apply what they read.
Her content focuses on business finance and wealth building, and the active comment sections are the clearest possible evidence that her audience does not merely scroll past.

6- Tash Invests – Founder, Tash Lends; Forbes Australia 30 Under 30
Tash Invests built her following on a premise that sounds simple but is rarer in practice than it should be: she publishes the actual numbers. Not approximations or ranges or anonymised case studies — her salary, her savings rate, her portfolio value, her net worth, updated and on the record.
Having bought her first property at twenty-two and grown her documented net worth past $1 million, she has become the primary reference point for young Australians trying to understand what building wealth on a moderate income genuinely looks like. The specificity is the product.

7- David Scutt – APAC Market Analyst at StoneX Group
The authority of most finance social media content rests on research and reading. David Scutt‘s authority rests on having done the job. A former Treasury Dealer at Arab Bank and the Commonwealth Bank, former ASX Business Supervisor, and former Global Markets Editor at Business Insider Australia and anchor at ausbiz TV, Scutt now brings that direct market experience to his role as APAC Market Analyst at StoneX Group, rather than relying on secondary commentary.
When he discusses foreign exchange movements or ASX dynamics, it is not because he has read about them. It is because he has traded them.

8- Meddy Demars – Investing & crypto content creator
The gap Meddy Demars fills is specific and underserviced: connecting global macroeconomic events to the practical reality of Australian investors. When the US Federal Reserve adjusts interest rates, when inflation data moves, when commodity prices shift — most Australian finance content either ignores the local implications or translates them poorly.
Demars, operating across TikTok and Instagram from Sydney, does the translation well: explaining what global conditions mean for Australian stocks, savings rates and investment portfolios in terms that are accessible without being condescending.

9- Simran Kaur – Founder, Friends That Invest
Friends That Invest is arguably the most successful community-building exercise in Australian personal finance, and Simran Kaur is the reason why. The New Zealand-based creator — whose audience is predominantly Australian — built a podcast, a book and a social media presence around a single insight: that the personal finance world was not speaking to young women, and that the consequences of that gap were significant.
The measurable cultural shift that followed — women engaging with investing concepts in communities that had not previously existed — is the kind of impact that most financial literacy programmes aim for and rarely achieve.

10- Effie Zahos – Money Editor at 9News
Effie Zahos is one of Australia’s most recognised financial commentators, appearing regularly across 9News, A Current Affair, Today and Today Extra as 9News Money Editor. Her role puts everyday money questions, from mortgage rates to cost-of-living pressures, in front of a national broadcast audience.
Before television, she spent years as editor of Money magazine, building the editorial foundation for her current commentary. She is also Director and Money Commentator at InvestSMART, an ambassador for Canstar, and a published author, with her financial advice available in print as well as on screen.
That combination, decades of editorial experience, an active broadcast presence, and a body of published work, is what makes her commentary carry weight beyond any single platform or post.

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