What’s Next at Work? Much Change, and Likely Some Pain for Employees

Workers, brace yourselves.

The rise of artificial intelligence and other new technology may mean plenty of roles and professions shift in the coming years, displacing some employees and requiring far different skills and training, according to executives in a range of industries.

In sessions at The Wall Street Journal’s Future of Everything Festival this week, some leaders gave blunt assessments of the coming transition and said current employees may not be able to adapt.

“This is the hard part: I’m not sure we can upskill everyone. I don’t think they’re going to make it. It’ll take too long,” said Jim Farley, CEO of Ford Motor, in an onstage interview on Wednesday. “There’s going to be a big shift in know-how in the company.”

At Ford, the automaker will still need traditional roles such as powertrain engineers and supply-chain specialists to help it manufacture vehicles, but it will also require employees with more digital expertise, Mr. Farley said. The company has been recruiting more technical employees, and its office in Silicon Valley is now full of such workers, he said.

“There’s a new skill set we’re going to need, and I don’t think I can teach everyone,” he said. “It’ll take too much time. So there’s going to be disruption.”

For years, workplace specialists predicted that technology would upend work, often warning that blue-collar jobs could be most affected by automation. More recently, though, many leaders see AI as having a far greater potential impact on corporate employees than hourly workers.

At the hotel giant Hilton, CEO Chris Nassetta said he could see AI being used in marketing, revenue management, customer insights and finance functions in the company.

Many executives said they were still unclear about AI’s role inside companies, and some expressed optimism about how the technology could free workers from drudgery.

Slack CEO Lidiane Jones. PHOTO: JUSTIN J WEE FOR THE WALL STREET JOURNAL

“AI is going to take away a lot of mundane tasks from people and hopefully free people up to spend more time creatively, spend more time with the people they want to spend time with,” said Marissa Mayer, the former Yahoo CEO. She is now the CEO and co-founder of the startup Sunshine, whose product helps people to better manage their digital contacts.

Others said AI potentially could help with tasks such as summarising messages from colleagues, freeing employees from reading hundreds of emails and other communication.

“When there is so much happening in organisations, AI can also help you focus,” said Lidiane Jones, CEO of the messaging platform Slack. “So out of my 5,000 pings, what are the things that I should really prioritise?”

Labor leaders said they, too, were eyeing AI’s influence on the workplace. Sara Nelson, the international president of the Association of Flight Attendants-CWA, AFL-CIO, said she hopes any sort of efficiency benefits achieved through AI would be shared with workers.

“Workers really need to be at the table to make sure that these are going to be technologies that are going to work for us, and give us more tools to do our job,” she said. “So we do want to implement these things in a way where, No. 1, we are sharing the benefits of that productivity, and that’s going into everyone’s pockets who’s a part of that company.”

Beyond technology, executives said they were seeing other changes in the job market. It is now easier to hire cooks, housekeepers and other hotel employees than it was earlier in the pandemic, Hilton’s Mr. Nassetta said, though he added that the hospitality industry is still dealing with some labor shortages. He also called for changes to immigration policies to enable more workers to come to the U.S.

“There just aren’t enough people in our country in terms of service-level jobs to do the things that we need to do,” he said. “If we don’t think about immigration really sensibly, we’re eventually going to stunt the growth of our economy.”

New York City Mayor Eric Adams said his administration was considering flexible hours and other benefits to get more people to take jobs with the city. Mayor Adams also said he was concerned by layoffs among financial companies in New York.

“It’s crucial that we stabilise Wall Street,” he said. “Wall Street is so important to the economic stability of the city.”

Throughout the event, a number of speakers also sprinkled their remarks with guidance for professionals looking to navigate the challenges of careers. Fashion designer Michael Kors said he made the biggest mistakes in his career when he became too focused on others.

“You cannot constantly be looking at everyone else. You can’t look over your shoulder. You have to do what’s right for you,” Mr. Kors said. “Listen to your gut. Move slowly. Stay focused.”

Former New Hampshire Gov. Chris Sununu delivered a warning to Treasury Secretary Scott Bessent during a recent visit to Washington: Already-high airfares will surge if the war in Iran doesn’t end soon.

Sununu, a Republican who represents some of the biggest airlines as president of the industry group Airlines for America, has for weeks sounded the alarm to Trump administration officials about the economic fallout from high jet fuel prices. The war, Sununu has argued, must come to a close soon, or things will get worse.

Administration officials have gotten the message.

Privately, President Trump’s advisers are increasingly worried that Republicans will pay a political price for the rising fuel costs, according to people familiar with the matter. Many of those advisers are eager to end the war, hoping prices will begin to moderate before November’s midterm elections.

The fallout from the U.S.-Israeli attack in late February has slowed traffic through the Strait of Hormuz, a vital shipping lane, triggering a sharp increase in oil, gasoline and jet-fuel prices.

That means consumers are grappling with high costs ahead of the summer travel season, as they consider vacation plans.

Sixty-three per cent of Americans said they put a great deal or a good amount of blame on Trump for the increase in gas prices, according to a new poll conducted by NPR, PBS and Marist.

More than 8 in 10 Americans said struggles at the gas pump are putting strain on their finances.

Jet-fuel prices roughly doubled in a matter of weeks after the war began, and they have remained high. Airlines have said that will add billions of dollars of additional expenses this year, squeezing profit margins.

U.S. airlines spent more than $5 billion on fuel in March—up 30% from a year earlier, according to government data.

Carriers have been raising ticket prices, hoping to pass the cost along to consumers, and they are culling flights that will no longer make money at higher price levels.

In March, the price of a U.S. domestic round-trip economy ticket rose 21% from a year earlier to $570, according to Airlines Reporting Corp., which tracks travel-agency sales.

So far, airlines have said the higher fares haven’t deterred bookings and they are hoping to recoup more of the fuel-cost increases as the year goes on.

Earlier this week, Trump said the current price of oil is “a very small price to pay for getting rid of a nuclear weapon from people that are really mentally deranged.”

Secretary of State Marco Rubio told reporters that if Iran got a nuclear weapon, the country would have more leverage to keep the strait closed and “make our gas prices like $9 a gallon or $8 a gallon.”

Trump has taken steps in recent days to bring the war to an end. Late Tuesday, the president paused a plan to help guide trapped commercial ships out of the Strait of Hormuz, expressing optimism that a deal could be reached with Iran to end the conflict.

Crude oil prices fell below $100 a barrel on Wednesday, after reports that Iran and the U.S. are working with mediators on a one-page framework to restart negotiations aimed at ending the conflict and opening the strait.

Sununu said Trump administration officials are conscious of the economic fallout from the war: “They get it…and I think that’s why they’re trying to get through the war as fast as they can.”

But he cautioned that it could take months for prices to return to prewar levels.

“Ticket prices won’t go down immediately” after the strait is fully reopened, Sununu said. “You’re looking at elevated ticket prices through the summer and fall because it takes a while for the prices to go down.”

Since the initial U.S.-Israeli attack in late February, Sununu has met in Washington with National Economic Council Director Kevin Hassett, representatives from the Transportation Department and senior White House officials.

A White House official confirmed that Hassett and Sununu have discussed the effect of increased fuel prices on the airline industry. The official said the conversation touched on how the industry can mitigate the impact of high jet fuel prices on consumers.

“The president and his entire energy team anticipated these short-term disruptions to the global energy markets from Operation Epic Fury and had a plan prepared to mitigate these disruptions,” White House spokeswoman Taylor Rogers said, pointing to the administration’s decision to waive a century-old shipping law in a bid to lower the cost of moving oil.

Rogers said the administration is working with industry representatives to “address their concerns, explore potential actions, and inform the president’s policy decisions.”

A Treasury Department spokesman pointed to Bessent’s recent comments on Fox News that the U.S. economy remains strong despite price increases. The spokesman said Treasury officials have met with airline executives, who have reaffirmed strong ticket bookings.

“We’re cognizant that this short-term move up in prices is affecting the American people, but I am also confident, on the other side of this, prices will come down very quickly,” Bessent told Fox News on Monday.

The war has already contributed to one casualty in the industry: Spirit Airlines. Company representatives have said they were forced to close the airline because the sustained surge in jet-fuel prices derailed the company’s plan to emerge from chapter 11 bankruptcy.

The Trump administration and Spirit failed to come to an agreement for the company to receive a financial lifeline of as much as $500 million from the federal government.

Transportation Secretary Sean Duffy has argued that the Iran war wasn’t the cause of Spirit’s demise, pointing to the company’s past financial struggles, as well as the Biden administration’s decision to challenge a merger with JetBlue.

Other budget airlines have also turned to the federal government for help since the U.S.-Israeli attack. A group of budget airlines last month sought $2.5 billion in financial assistance to offset higher fuel costs, and they separately wrote to lawmakers asking for relief from certain ticket taxes.

What’s Next at Work? Much Change, and Likely Some Pain for Employees

At the Journal’s Future of Everything Festival, many predicted work could shift, jobs will vanish and some employees might be displaced; ‘there’s going to be disruption’

Administration officials have spoken to the airline industry, which has voiced concerns about the rising costs.