Docklands first hotel branded penthouse seeks to break $20 million

International hotel brand 1 Hotels has recently opened the doors to its debut Australian property in Melbourne’s Docklands.

The hotel forms part of Riverlee’s broader Seafarers development, which integrates the grandeur of the site, the former Goods Shed No. 5, meticulously reconstructed and restored piece by piece by the developer.

Designed by Fender Katsalidis in collaboration with CARR, Seafarers pays homage to the site’s wharfing history through the use of recycled timbers, steel beams and concrete, softened by expansive ceiling gardens.

Now, the first hotel-branded penthouse within the development has been listed for sale, and it is shaping up to become one of the few residences in Melbourne to push beyond the $20 million mark.

The penthouse commands expansive views across the city skyline and Port Phillip Bay, outlooks that can never be built out thanks to its prime, direct waterfront position.

A private lift opens into an exclusive lobby, leading to a gallery-style hallway that runs the full length of the expansive 715 sqm residence. Upon arrival, an ornamental conservatory sets the tone, anchored by a towering tree that rises toward a skylight, flooding the space with natural light.

The eastern wing of the penthouse houses a dedicated entertainment room with its own bar, a home office with integrated desk space, and four bedrooms.

The master suite is wrapped in glass and features two walk-in wardrobes, both naturally lit by skylights, along with an ensuite complete with a freestanding bath.

A formal dining area and wine cellar sit between the private quarters and the western edge of the home, where the main living spaces are positioned to capture uninterrupted views of the bay and city.

The kitchen is appointed with a fully equipped scullery, Gaggenau appliances, and a marble island bench.

Additional spaces include a cocktail lounge with a fireplace behind black-framed glass doors, as well as another living and dining area. All of these zones open onto a full-width terrace featuring an outdoor kitchen with integrated stone island, an alfresco dining area, and an outdoor lounge.

The penthouse also includes secure parking for four vehicles.

Forbes Global Properties Australia agents Nick Peters and Tracy Tian Belcher are guiding the property at $19.5 million to $21 million.

While a sale at this level would place it among Melbourne’s most expensive apartments, it would still fall short of the city’s record. That benchmark was set in 2023 when billionaire Adrian Portelli, known for his high-profile purchases and giveaways on The Block, paid $39 million for a 1,200 sqm penthouse on the 57th floor of Sapphire by the Gardens in the CBD.

Designed by Fender Katsalidis and CARR, Seafarers pays homage to the wharfing history of the land with its recycled timbers, steel beams and concrete softened by ceiling gardens.

Founder and CEO of Starwood Capital Group, Barry Sternlicht was the driving force behind some of world’s most esteemed hotel marques, including St. Regis and W Hotels.

Passionate about sustainability and conservation, he believes the people who travel the world care about it deeply, and through 1 Hotels, set out to establish a mission-driven luxury hotel brand that would raise awareness, spark conversations and inspire change that benefits the planet.

For Jack Freeman, a compelling interior should not look as though it was completed in a single shopping trip.

The founder and designer behind FREEMAN & CO prefers rooms that develop through art, travel, commissioned furniture and objects collected over time. It is an approach that treats the home less as a decorative project and more as an evolving portrait of its owner.

“I am a true believer in collecting versus decorating,” Freeman says.

That distinction underpins the international practice he has built across private residences, hotels, property developments, yachts and private aviation. Its projects stretch from Point Piper, Vaucluse, Circular Quay and Toorak to Mayfair, Bel Air and the Caribbean.

Although the locations and architecture vary considerably, the work is connected by a restrained design language. Natural stone, warm timbers and sculptural furniture establish the foundation, while art, bespoke lighting and individual objects give each interior its identity.

The objective is not to overwhelm a room with obvious symbols of expense. It is to create an environment that feels calm, layered and particular to the people living within it.

“The greatest luxury isn’t about excess,” Freeman says. “It’s about creating an oasis where you come home and feel immediately grounded — effortlessly chic and deeply personal.”

Collecting instead of decorating

Decorating can imply the completion of a room: selecting the required furniture, filling the available walls and producing a coherent finished image.

Collecting is less conclusive.

A collected interior has room to change as its owners travel, discover artists, inherit pieces or reassess how they use their home. Its character comes from the relationship between objects rather than adherence to a single brand or season.

That does not mean placing unrelated pieces together without discipline. The designer must understand scale, proportion, material and provenance well enough to create a dialogue between them.

A contemporary artwork might sit beside a historic piece of furniture. A precisely detailed new interior may be interrupted by an irregular object made by hand. Smooth stone can be balanced by timber, textiles or a patinated metal surface that becomes richer with age.

The tension between those elements is part of the appeal.

For Freeman, art is not an accessory to be added once the furniture plan is complete. It forms part of the architecture and atmosphere of the room from the beginning.

Lighting is considered in the same way. Beyond its practical purpose, a bespoke fitting can operate as a suspended sculpture, changing both the room’s composition and the way its materials are experienced after dark.

A design perspective shaped by travel

International travel plays a significant role in Freeman’s creative process.

Design fairs such as PAD Paris and Salone del Mobile in Milan provide opportunities to encounter emerging designers, established galleries, new materials and collectible furniture away from the filter of social media.

More spontaneous discoveries can prove equally important.

“Sometimes it’s the simple things,” Freeman says. “That piece found on a shopping trip with a client in Paris, stumbling across an artisan’s workshop, or a special memory that forms the narrative of the story.”

Objects selected during travel bring more than visual interest into a home. They carry an association with a place, maker or experience, giving the client a connection that cannot be reproduced by ordering an entire interior from a catalogue.

Freeman’s influences are international, but his projects are not conceived as replicas of Parisian, Milanese or Californian style. Each commission responds to its architecture, setting, natural light and the daily lives of its occupants.

A waterfront Sydney residence demands a different treatment from a Mayfair townhouse. A Caribbean estate shaped by brutalist architecture and reflecting pools calls for another response again.

The designer’s role is to absorb those references without allowing them to overwhelm the individual qualities of the property.

Designing the complete experience

FREEMAN & CO extends beyond conventional interior decoration.

The practice’s stated services include interior design and architecture, project management, property acquisition, development advice, concept design, documentation, furniture and lighting design, procurement and art curation.

That breadth allows the team to become involved before a room’s dimensions and finishes are fixed.

Early participation can be important at the top end of the residential market, where architecture, landscape, interiors, technology and art must operate as one environment. Decisions about ceiling heights, wall dimensions, sightlines and lighting can directly affect where art is installed or how custom furniture is proportioned.

The practice can then carry those decisions through to procurement and final installation, maintaining the design narrative as a project moves between architects, builders, specialist craftspeople, dealers and suppliers.

Its residential portfolio includes a South Coast retreat conceived as an escape from urban life, a Caribbean estate with reflecting pools, an East Coast-inspired Palm Beach residence and a Mayfair townhouse organised around an expressive drawing room.

The studio also says it has worked on highly tailored Sydney residences with values exceeding $100 million, although the private nature of such commissions means individual addresses and clients are not always disclosed.

A home that can keep changing

The risk in creating a perfectly resolved interior is that it can become too static — a composition that looks exceptional in photographs but leaves little room for life.

Freeman sees the home as something that should evolve with its owners.

“I love the evolution of design,” he says. “We are talking about people’s lives, and as they evolve, so too should their private sanctuaries.”

That evolution might involve adding art, reupholstering a significant piece, adapting rooms as a family changes or making space for objects gathered through future travels.

The original design needs to be strong enough to accommodate those layers.

This may be the clearest expression of Freeman’s approach to luxury. It is not simply access to rare stone, collectible furniture or commissioned craftsmanship. It is the creation of a personal environment whose meaning deepens rather than diminishes with time.

Fact box

Designer: Jack Freeman

Role: Founder and managing director

Practice: FREEMAN & CO

Base: Australia, with international projects

Project locations named by the practice: Point Piper, Vaucluse, Circular Quay, Toorak, Palm Beach, the NSW South Coast, Mayfair, Bel Air and the Caribbean

Sectors: Private residences, hotels, residential developments, private aviation and superyachts

Services: Interior design and architecture, property development, project management, property acquisition, documentation, furniture and lighting design, FF&E procurement, interior dressing and art curation

Design philosophy: Collected, personal interiors shaped by art, craftsmanship, travel and enduring materials

Website: free-man.co

Docklands first hotel branded penthouse seeks to break $20 million

Melbourne’s first hotel-branded penthouse has hit the market, with Docklands luxury tipped to test the city’s $20 million ceiling.

Jack Freeman believes the most compelling interiors are not decorated, but collected. The FREEMAN & CO founder creates layered, personal spaces shaped by art, travel and craftsmanship.