Build Your Own Rolls-Royce: Inside the Arcadia Droptail Roadster, the Latest From the Company’s Coachbuild Operation
3 min
Rolls-Royce’s Bespoke division is exclusivity personified, and the highest rung in that ladder is Coachbuild—which goes far beyond selecting unique colors or interior finishes and gives customers the chance to help design their own new cars.
The first of the Coachbuild cars was the Phantom-based Sweptail, hand-built over four years, reportedly for Hong Kong businessman Sam Li. It has a dramatic fastback roof that was a hit when revealed to the public in 2017. Rolls didn’t confirm the car’s cost, but some reports said more than US$12 million. The Sweptail has been spotted on the road in Europe.
Rolls-Royce
The Boat Tail, shown (above) in 2021 and built on the Architecture of Luxury platform with Phantom V12 power, was the first commission from a consortium of three couples. It’s a unique convertible with a carbon-fibre parasol that opens to shade its occupants during al fresco parties. Beyoncé and Jay-Z are reported Boat Tail owners. Argentine footballer Mauro Icardi is said to be another keeper of the keys. The purchase price of these cars is around US$28 million, sources say.
There will be a total of four Droptail roadsters created, and these now include the Amethyst Droptail and the La Rose Noire Droptail, each with unique rear-deck treatments and personal detailing throughout. The newest, third commission is Arcadia Droptail, which will come with a removable hardtop (and no soft top). The car will be delivered to an international client in Singapore, said Rolls’ Americas spokesman, Gerry Spahn. The price tag is likely in Boat Tail territory.
Arcadia was known in Greek mythology as a place of “Heaven on Earth.” The one-off car has a vivid recessed wood-panelled rear deck that took 8,000 hours to create, according to the company, and recalls vintage Chris Craft power boats—or woodie station wagons. It’s in left-hand drive, reportedly to better facilitate its use around the world. Rolls used a 3-D environment to show the client how the car would look in various locales.
“Coachbuild commissions like Droptail Arcadia are immediately the classic Rolls-Royce collectibles. Coachbuild is more than Bespoke, it’s the ultimate personal statement,” says Martin Fritsches, president of Rolls-Royce Motor Cars in North America.
Alex Innes, head of Coachbuild Design, added (in a statement) that the Arcadia is “one of the most faithful expressions of an individual’s personal style and sensibilities we have ever created within the Coachbuild department.”
Design inspiration for the Arcadia came from sky gardens in Singapore, Indonesia, and Vietnam, in addition to British “biometric” architecture.
The white paint is infused with aluminium and glass particles to give it depth and shine. The lower sections of the Arcadia Droptail are in carbon fibre, painted silver. The wood on the rear panel is mirrored on the dashboard (in Santos Straight Grain veneer), door linings, and central armrest. The wood pieces were mounted on stiff bases developed using carbon-fibre layering techniques derived from Formula One racing.
Rolls-Royce
The hardtop, in a contrasting dark colour, slants down to a short rear greenhouse, giving the car a racy look. The doors are rear-hinged, with prominent chromed handles. The nose and grille are somewhat rounded, with narrow horizontal headlights, yielding a more aerodynamic prow than is customary in Rolls-Royce history.
The dash’s crown jewel is a clock with a face that took five months to assemble, after two years of development. Its raw metal geometric guilloche pattern has 119 facets. Rolls describes it as “the most complex Rolls-Royce clock face ever created.” The hands are partly polished and partly brushed, and have 12 hand-painted “chaplets” (hour markers) that are only 0.1 millimetres thick.
Many automakers are establishing bespoke divisions, but Rolls-Royce is, per tradition, taking it further than others.
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Nearly half a century after a military prototype first rolled out of Sant’Agata Bolognese, Lamborghini’s Super SUV lineage culminates in a 800CV plug-in hybrid that does 0–100km/h in 3.4 seconds
2 min
There is a photograph of the LM002 that tells you everything you need to know about Lamborghini’s ambition.
A powder-blue behemoth, all muscle and menace, blasting through forest tracks at speed. It looks like nothing else on earth – because in 1986, it wasn’t.
That vehicle, the world’s first Super SUV, was the unlikely starting point for one of motoring’s great dynasties.
Nearly 40 years later, its spiritual successor, the Urus SE, will hit 312km/h and travel more than 60 kilometres on electric power alone.
The distance between those two facts is the story of Lamborghini’s most improbable, most spectacular achievement.
The journey began not with glamour but with grit. In 1977, Lamborghini unveiled the Cheetah at the Geneva Motor Show, an all-wheel-drive prototype built for military applications, featuring a rear-mounted Chrysler V8, a tubular steel chassis and a fibreglass body.
The US government contract it was designed to win never materialised. Neither did its follow-up, the LM001, which retained the V12 from the Countach but struggled with weight distribution in desert conditions.
It took engineer Giulio Alfieri to crack the problem. By relocating the engine to the front, a move that sounds obvious only in retrospect, he produced the LM002, debuted at the 1986 Brussels Motor Show.
Powered by a 5.2-litre V12 producing 450CV, it could propel its 2.7-tonne body beyond 200km/h. Pirelli developed bespoke Scorpion BK tyres just to handle it. Inside, leather upholstery, wood trim and air conditioning made it as sybaritic as it was savage. Just 301 were built before production ended in 1992.
Twenty-five years passed before Lamborghini returned to the segment.
The Urus, unveiled in production form in 2017, was not merely a new car — it was a reinvention of the brand.
To build it, Lamborghini doubled its Sant’Agata Bolognese facility from 80,000 to 160,000 square metres. Its 4.0-litre twin-turbo V8, the company’s first turbocharged engine in its modern era, produced 650CV and 850Nm of torque, reaching 100km/h in 3.6 seconds. Its carbon-ceramic front discs, at 440mm, were the largest fitted to any production vehicle at launch.
The range has evolved rapidly since. The Urus Performante lifted output to 666CV, swapped air suspension for steel springs for sharper dynamics, and in 2022 set the production SUV record at Pikes Peak — 10:32.064. The Urus S, launched the same year, matched that power figure while prioritising luxury and adaptability over lap times.
Now comes the Urus SE, and with it, a genuine inflection point. Unveiled in 2024, it pairs the twin-turbo V8 with a 141kW electric motor for a combined 800CV and 950Nm, making it the most powerful Urus ever produced. A 25.9kWh battery enables over 60km of fully electric driving.
Top speed is 312km/h. The aerodynamics have been entirely redesigned, the infotainment system gains dedicated hybrid management displays, and buyers can choose from more than 100 exterior colours.
None of which would have seemed remotely plausible in 1977, when Lamborghini was trying, and failing, to sell a fibreglass truck to the US military. Sometimes the greatest stories begin in failure.
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