Confidence returns to Australia’s hotels as pressures build
New research shows most accommodation operators are confident heading into the 2025–26 peak season, even as staffing shortages and technology gaps persist.
New research shows most accommodation operators are confident heading into the 2025–26 peak season, even as staffing shortages and technology gaps persist.
Australia’s accommodation sector is entering the peak summer travel season with renewed confidence – but structural challenges around staffing and technology adoption remain unresolved.
The third edition of the Australian Accommodation Barometer, released by Booking.com in partnership with Statista, draws on insights from travel executives across hotels, tourism operators and alternative accommodation providers nationwide.
Despite ongoing geopolitical and macro-economic uncertainty, 75 per cent of Australian accommodation operators report a positive business outlook for the coming season, a marked improvement from the sector’s low point of 61 per cent in 2022.
Confidence varies by state, with Victoria recording the strongest sentiment around business development over the past six months.
That optimism is translating into investment. Nearly half of all respondents plan to increase investment in the months ahead, while a further 35 per cent intend to maintain current levels.
Larger chain hotels are leading the charge, while small and mid-sized operators and lower-rated properties are taking a more cautious approach.
One of the clearest growth drivers identified in the report is event-led tourism, which is increasingly helping operators smooth out the peaks and troughs of traditional seasonality.
Among accommodation providers that have felt the impact of events, almost half reported an increase in international or long-haul guests, while 46 per cent saw stronger booking volumes during typically quieter periods.
Financial benefits were also evident, with higher revenue per room and longer stays reported across parts of the sector.
To capitalise on this shift, many operators are embedding events into their broader strategies.
More than a third already host events to attract group and non-leisure travellers, while partnerships with wedding planners and event organisers are proving particularly effective.
Looking ahead, over half of respondents plan to actively collaborate with event organisers, and many are seeking closer alignment with local governments and destination marketing bodies.
Yet behind the positive headline figures, staffing remains a persistent pressure point.
On average, Australian hotels expect to hire more than seven employees over the next year, but filling senior and specialised roles continues to be difficult.
High salary expectations, long or irregular working hours and skills shortages were all cited as key barriers, alongside the cost and complexity of training less experienced staff.
Technology adoption presents a similar fault line.
While most operators recognise the potential of digital tools and artificial intelligence, particularly in marketing, customer service and cybersecurity, uptake remains uneven.
High implementation costs, integration challenges and a lack of technical expertise are slowing progress, particularly for smaller properties, raising concerns about a widening digital divide across the sector.
“While the sustained optimism among Australian accommodation providers is genuinely encouraging, our findings highlight clear and urgent challenges,” Todd Lacey, Regional Manager for Oceania at Booking.com, said.
“The skills shortage remains a major bottleneck, and the high cost and complexity of digital technology risks creating a digital divide where smaller businesses are left behind.
“However, the industry is not standing still; proactive strategies like embracing collaborative approaches to event tourism are showing real success in tackling seasonality, with accommodations seeing a crucial rise in bookings during typically low-demand periods.”
As Australia is in the midst of a busy summer, the barometer suggests an industry buoyed by demand and opportunity, but increasingly defined by a split between those able to invest and adapt, and those struggling to keep pace.
The 1860s Darlinghurst mansion Stoneleigh could become Sydney’s most expensive home ever sold under the hammer when it goes to auction. Clint Ballard is giving buyers a $28 million guide for the heritage-listed mansion on Darley Street, opposite Iona, the former home of Hollywood royalty Baz Luhrmann. Stoneleigh is being offered for sale for the …
Set on one of the city’s last absolute riverfront sites, The Riversdale by Mosaic combines irreplaceable waterfront ownership with one of Brisbane’s most significant residential opportunities.
China is launching the first regular Arctic cargo route to Europe, offering faster journeys and lower fuel costs as melting ice and Red Sea risks reshape global shipping.

Shipping cargo through an Arctic shortcut never made economic sense—until now.
Climate change and war in the Middle East are flipping the math that previously kept ships plying longer routes from Asia to Europe. A Chinese company on Saturday is starting the first regular cargo service to Europe through Arctic waters, seeking to reap the benefits of quicker travel time and less fuel use.
The shipper Sea Legend will dispatch the Dubai Tower from Ningbo, China, to Felixstowe in the U.K. on what it calls the Arctic Express, following a route along Russia’s north coast. The voyage by the vessel, which is capable of carrying 1,740 20-foot containers, is the biggest commercial step in the Arctic since a Maersk containership first completed the route in 2018.
Global warming is a big factor behind the new route, but it is not the only one. Nearly half the Arctic region’s summer ice—an area four times the size of Texas—has melted over five decades, clearing a fairly reliable path in the summer months. Meanwhile, high oil prices and attacks by Houthi rebels in the Red Sea have made the traditional routes costlier and more dangerous.
Beyond that, Beijing has ambitions to play a role in the Arctic’s future, lending a geopolitical dimension to the Chinese company’s shipping route.
Last year Sea Legend completed a trial run from Asia to Europe in a record 20 days. That is roughly half the time of a voyage via Africa’s Cape of Good Hope that many carriers now take because of the Red Sea uncertainty.
Fuel accounts for 70% or more of the costs while at sea, said Alan Murphy, a former Maersk analyst who runs research firm Sea-Intelligence.
Saving fuel by shortening the journey doesn’t automatically make a route profitable. Insurance premiums for the Arctic are 40% higher than the Cape of Good Hope route, said Jonathan Steenberg, an economist at credit insurer Coface. Sea Legend’s Arctic vessels are relatively small. And even after warming, an icebreaker is still sometimes needed to help the cargo ship.
But if the ship can go without an icebreaker, Coface said the Arctic route is now cheaper than a Cape of Good Hope voyage in some circumstances. It estimated that at current oil prices of around $90, the cost of shipping liquid bulk such as liquefied natural gas could drop roughly 33% compared with the Cape of Good Hope route, while dry bulk goods such as cereals would cost about 8% less.
The route is only passable in the summer and fall. Sea Legend plans eight voyages between August and late October, before conditions get too icy.
“It’s not the Suez Canal but it’s a significant number for the Arctic. It shows there is potential,” said Malte Humpert, founder of the U.S.-based Arctic Institute and author of a book on Chinese shipping in the Arctic.
Even in summer, ships have to navigate around dangerous ice floes and deal with rapidly changing weather. By the end of the shipping season in October, the sky is dark most of the time.
A Russian tanker suffered serious damage to its hull while sailing along the Arctic route despite being assisted by an icebreaker, its insurer, AlfaStrakhovanie, said Thursday, adding that it paid out roughly $650,000.
Coface estimates 3.5% of trade among East Asia, Europe and North America will be able to use Arctic routes within the next five years, representing $64 billion in goods.
Last summer, a record 23 cargo ships transited the Northern Sea Route, which hugs Russia’s north coast. That is tiny compared with the Suez Canal, where more than 30 ships transited daily.
Western companies that want to follow in Sea Legend’s path have to navigate treacherous politics. Russia claims sovereignty over the entire Northern Sea Route and permits for ship traffic are issued by its state-controlled nuclear operator, Rosatom.
“Western companies are in a tricky position,” said Humpert of the Arctic Institute. “At what point do they jump back in the water? When does it become economically necessary, and how do you weigh that against environmental risks and the political dimension?”
An alternative Arctic route, the Northwest Passage that connects the Atlantic and Pacific oceans via the Canadian Arctic, is less passable because it is dominated by narrow waterways where ice gets bunched up. The highest number of cargo ships completing the passage in a year was 13, in 2023.
China has declared itself a near-Arctic state despite not having access to Arctic waters. It depends on Russia’s goodwill to use the Northern Sea Route.
“Beijing is concerned that if they don’t establish a significant strategic presence in the Arctic now, it’s going to be more difficult in the future,” said Marc Lanteigne, expert in polar geopolitics at the Arctic University of Norway in Tromsø. However, he said, “China needs to be careful not to give the impression that they are trying to challenge the strategic order in the Arctic.”
Sea Legend didn’t respond to requests for comment.
Any polar venture contributes to China’s quest to master Arctic travel. The country also has three icebreakers and a support vessel currently on a monthslong scientific expedition north of Greenland. Scientific and commercial voyages can yield data about natural resources awaiting below melting ice caps and information for positioning nuclear-armed submarines.
Exclusive eco-conscious lodges are attracting wealthy travellers seeking immersive experiences that prioritise conservation, community and restraint over excess.
On October 2, acclaimed chef Dan Arnold will host an exclusive evening, unveiling a Michelin-inspired menu in a rare masterclass of food, storytelling and flavour.