Don’t Count on China to Save the World Economy | Kanebridge News
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Don’t Count on China to Save the World Economy

Early signs suggest the country’s economic revival will mostly be felt in service industries at home

By Jason Douglas and Stella Yifan Xie
Tue, Feb 14, 2023 9:04amGrey Clock 6 min

The world is counting on an economic bounceback from China to power global growth and help keep recession at bay. Don’t bank on it.

China’s recovery after years of Covid-19 lockdowns will likely look a lot different from previous ones. And for many parts of the world, economists warn, it could be less potent than governments and businesses hope.

China has historically relied on government stimulus and heavy investment to power itself out of slumps. That mix helped yank the global economy out of the doldrums after the 2008 financial crisis.

This time, China is deeply in debt, its housing market is in distress, and much of the infrastructure the country needs is already built. As a result, its latest revival will be led by consumers, who are casting off almost three years of public-health restrictions and travel bans after the government abruptly dismantled its zero-tolerance policy toward Covid-19.

Data shows that people are again venturing out and shopping in big cities, and there are signs that the worst of China’s Covid outbreak might be behind it. Like their American counterparts, Chinese consumers squirrelled away cash during lockdowns. But consumer confidence remains low. While wealthier Chinese are opening their wallets, many others are choosing to save more than spend.

Early indications suggest the biggest effects of China’s rebound will be felt at home, rather than abroad. Official data, including business surveys, sales and public transit numbers, suggest the strongest growth will come from service industries such as restaurants, bars and travel.

That means that while an accelerating China is good news for fragile global growth, especially as the U.S. and Europe are set to slow, the direct effects of its revival will likely be less pronounced elsewhere than in the stimulus-led expansions of the past.

“China will deliver a powerful economic recovery, but the growth spillover to the rest of the world will be much more muted in this cycle because of the nature of the economic rebound,” said Frederic Neumann, chief Asia economist at HSBC.

The U.S. economy is unlikely to feel much benefit at all, some analysts say, since it has limited exposure to China’s service industries. U.S. growth might even be squeezed if China’s reopening pushes up demand for energy and raises global energy prices, adding to inflationary pressures.

China’s economy is set to expand 5.2% in 2023, according to the International Monetary Fund’s latest forecasts, easily outpacing the 1.4% growth rate expected in the U.S. and 0.7% in Europe’s 20-nation common currency area.

The IMF predicts China will account for around a third of global growth this year, compared with just 10% for the U.S. and Europe combined. That would take China back to the kind of share it had in the five years before the pandemic, IMF data show. In 2022, when the U.S. grew at 2.1%, China’s economy expanded 3%, its second-worst performance since the death of Mao Zedong in 1976. China’s share of global growth sank to 16%.

“It’s so important that China rebounds this year because the U.S. and Europe are expected to slow down sharply,” said Hoe Ee Khor, chief economist at the Asean+3 Macroeconomic Research Office, an economic research organisation that provides policy advice and technical assistance to economies in East and Southeast Asia. “It provides the support that’s missing among those three pillars.”

Wealthier Chinese could help boost the global economy with spending on European luxury goods and vacations in places such as Southeast Asia. Swiss watchmaker Swatch Group AG said in January that based on the rebound in sales it experienced in China immediately after reopening, it expects a record year for revenue, powered by sales in China, Hong Kong and Macau as travel resumes.

Bernard Arnault, chairman and chief executive of luxury goods giant LVMH Moët Hennessy Louis Vuitton SE, told analysts and reporters on Jan. 26 that stores are full in Macau. “The change is quite spectacular,” he said.

“This is a serious bump for everybody,” David Calhoun, chief executive officer of Boeing Inc., said last month on a call with investors, describing China’s reopening as “a major event in aviation.” He said the company is aiming to get idled aircraft back in the air and is hopeful on further deliveries to China, as Chinese carriers will need Boeing’s 737 MAX aircraft to meet rebounding demand for flights.

Other companies are more circumspect. Chinese households received far less in fiscal support from their government during the pandemic than workers in advanced economies, and many consumers remain worried about a weak job market and the continuing real-estate slump.

Colgate-Palmolive Co. Chief Executive Officer Noel Wallace told analysts late last month that despite the euphoria about reopening, sales of the company’s household goods in China remain soft. “China is a big question mark,” he said.

Yum China Holdings Inc., which manages restaurant chains including Kentucky Fried Chicken and Pizza Hut in China, said it saw a bump in sales during China’s recent Lunar New Year holidays but it is wary about the outlook. “While all these happy improvements are happening, we are also cautious that the value for money, the cautious spending is also happening,” Chief Executive Joey Wat said on a Feb. 7 call with analysts.

In previous years of stimulus-fuelled growth, when China plowed money into real estate, infrastructure and factories to turn its economy around, its ravenous demand for commodities and machinery was felt all over the world—among tool makers in Germany, copper producers in Latin America, makers of excavators in Japan and coal producers in Australia.

In 2009, China expanded 9.4% thanks to a $586 billion stimulus package, providing a powerful counterweight to advanced economies hit hard by the global financial crisis.

Economists at Goldman Sachs estimate China’s reopening will add 1 percentage point to global economic growth this year, primarily through higher demand for energy, higher imports and international travel. The biggest beneficiaries are likely to be oil exporters and China’s neighbours in Asia, they said.

Modelling by Oxford Economics implies a smaller boost to global growth. The consulting firm said if Chinese gross domestic product grows 5% this year with the end of Covid restrictions, that would lift global growth to just 1.5%, a gain of 0.2 percentage point compared with their previous forecast.

Goldman Sachs estimates the direct effect of China’s reopening on U.S. growth to be slightly negative, perhaps shaving about 0.04 percentage point off 2023 growth, as the effect of higher oil prices offsets any increase in exports or tourists. The U.S. and other economies less exposed to the reopening might still benefit from indirect effects, though, if China’s revival lifts global trade and business activity overall or contributes to easier financing for households and businesses.

Even if its growth rebounds sharply, underlying issues remain in China’s economy. Local governments are saddled with debt, limiting their ability to finance infrastructure spending. China has taken steps to boost the real-estate industry, such as easing lending curbs on overstretched developers, but such policies aren’t expected to reverse China’s drop in home sales soon because falling prices mean families are still cautious about home purchases, said Tommy Wu, chief China economist at Commerzbank AG. That will limit China’s appetite for commodities such as iron ore, he said.

Other policy goals could weigh on Chinese demand for imports. Beijing is eager to produce more sophisticated capital goods domestically, rather than buy them from Japan and Germany, and has been reining in polluting industries such as steel to meet climate goals.

Steel production fell 2.1% in 2022 from the previous year, and iron ore imports dropped by 1.5%. BHP Group Ltd., the world’s largest miner by market value, said in January that it expects China to be a stabilizing force for commodity demand in 2023. But it isn’t predicting a rebound to pre-pandemic rates of growth, saying Chinese steel output will likely plateau this half-decade after what was possibly the peak in production in 2020.

While domestic flights in China have picked up quickly, it will take some time before flights to Europe and the U.S. begin to approach pre-pandemic levels, said Olivier Ponti, vice president insights at ForwardKeys, a consulting firm that tracks travel industry data.

In January, the number of flights to destinations outside mainland China was about 15% of where they were in 2019. The most popular destinations are relatively nearby, including Macau, Hong Kong, Tokyo and Seoul.

For now, Chinese travellers to Thailand, a popular destination, are mostly businesspeople or affluent independent tourists. Thai officials say they expect a slow uptick of visitors as more flight routes open and group tours resume from Feb. 6, but that it could take years for arrivals to return to the levels they were before Covid struck.

China’s contribution to the global economy will ultimately depend on the durability of Chinese consumption. For now, even though Chinese households accumulated $2.6 trillion in fresh savings last year, less than 30% of the money is available to spend straight away. The rest is socked away in long-term savings accounts. The job market is still weak and the real-estate slump is sapping household wealth.

The consumption recovery will be “shallow and short-lived,” according to Logan Wright, director of China markets research at Rhodium Group, a research firm based in New York. He predicts that after a quick surge in growth around the second quarter, the recovery in consumer spending will quickly lose steam.

—Nick Kostov, Eric Sylvers, Feliz Solomon, Rhiannon Hoyle and Jeffrey Sparshott contributed to this article.


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Why It’s Now Easier to Underestimate Your Expenses and Overspend

Many people are spending more than they think as inflation stays elevated

Tue, Mar 28, 2023 3 min

Many people have a gap between what they think they spend and what they actually spend. This gap has widened recently as the financial and psychological effects of higher prices further strain people’s budgets.

Elevated inflation has rippled through American’s wallets for more than a year now. Some have cut back, while others have increased their spending to keep up. Credit-card balances were staying relatively flat for a while, but have jumped higher recently.

In the fourth quarter of 2022, the average household’s credit-card balance was $9,990, up 9% from in the fourth quarter of 2021, according to WalletHub, a consumer-finance website. Meanwhile, the average credit-card interest rate rose to a record high of about 20% last week, according to Bankrate.

Financial advisers say the larger amount of credit-card debt while rates are higher is one indication that some Americans are spending more than they think they are. This type of spending can reduce people’s ability to pay for important items down the road, such as college for a child or even fund their own retirement. More immediately, it will put people in costlier debt.

“If people spend too much on credit, they could end up trapped in a cycle of debt,” said Courtney Alev, consumer financial advocate at Credit Karma.

Spending less isn’t always possible when everything from groceries to travel is generally more expensive. Still, people can find ways to cut back if they understand more about why they are overspending and take a closer look at their finances.

Inflation on top of inflation

The power of compounding is a boon to investors, but not to shoppers.

Money grows much faster than most people expect because interest is earned on interest, said Michael Liersch, head of Wells Fargo & Co.’s advice and planning centre. A similar concept applies to inflation: Prices rise, and if inflation remains high, prices continue to grow on top of already-inflated prices, leaving people off guard.

“People get constantly surprised that their money isn’t going as far as they thought it would,” he said.

The cost of eating out and going for drinks continues to take Dina Lyon aback. Even though the 36-year-old married mother of one is dining out and ordering in far less than she did a year ago, some prices still give her sticker shock.

“The difference between cooking at home—about $10 for nice pasta and quick sauce from canned tomatoes—versus Italian takeout of $50 is astronomical,” said Ms. Lyon, who lives in Brooklyn, N.Y.

Outdated budgets

People tend to underestimate their future spending in large part because they base their predictions on typical expenses that come to mind easily, said Abigail Sussman, a professor of marketing at the University of Chicago Booth School of Business.

She and other researchers found that when people are coming up with predictions, they tend to think about what they usually spend money on—such as groceries, rent and gas—and base their predictions primarily on these expenses. They are less likely to consider atypical expenses, such as car repairs or birthday presents, the researchers found.

This pattern is particularly problematic when inflation is high, said Prof. Sussman. When the price of the same basket of items rises, people might not account for these price increases in their future budgets, she said.

Further, times of stress cause people to be less intentional about tracking their money, said Mr. Liersch. They might also spend more than they know they can afford to soothe feelings including anxiety and depression.

According to a recent survey by Credit Karma, 39% of Americans identify as emotional spenders (defined by the study as someone who spends money to cope with emotional highs and lows.)

Take control

You have a better chance of staying under budget if you become more aware of your spending instead of sticking your head in the sand, financial advisers said.

One thing Adam Alter, a professor of marketing at New York University’s Stern School of Business, does is create a line item in his monthly budget for one-off expenses, such as an unexpected medical bill. This gives him a cushion in his budget and enables him to more fully examine how much he is spending each month, said Prof. Alter, who has studied overspending.

People might also wish to include an escalating buffer into their budgets of say, 2% to 5% a year, to account for inflation, he said.

Jay Zigmont, a financial planner in Water Valley, Miss., looks at clients’ total take-home income from the year, subtracts everything they must spend money on such as their mortgage and how much they saved. The remaining number is how much they spent on discretionary spending.

In most cases, clients are surprised they spent so much, he said.

Once people know how much they spend, Britta Koepf, a financial planner in Independence, Ohio, suggests they practice mindful spending. Before any purchase, ask yourself if you really want or need what you are buying. Frequently, the answer is yes, but sometimes waiting five seconds will prevent you from overspending, she said.

You can also practice mindfulness by delaying purchases further.

“A lot of the time, if I tell myself that I will purchase it next week, I find that I am no longer interested a week later,” she said.

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