Elon Musk Is the New ‘Technoking of Tesla’
The chief executive will retain his role while changing his title at the electric-vehicle maker
3 min
Tesla Inc. said Chief Executive Elon Musk has changed his title at the company to “Technoking of Tesla,” extending an irreverent streak in the 49-year-old’s leadership of the electric-vehicle maker.
The company also said Chief Financial Officer Zach Kirkhorn will have the title of “Master of Coin.” Both Mr Musk and Mr Kirkhorn will maintain their respective positions as CEO and financial chief, according to a regulatory filing with the Securities and Exchange Commission on Monday.
The company didn’t explain the meaning of the titles and didn’t respond to an inquiry. Mr Kirkhorn’s new title might carry echoes of Tesla’s ambitions around cryptocurrency. Earlier this year, Tesla said that it had invested $1.5 billion in bitcoin and that it aims to start accepting bitcoin as payment from car buyers.
Over the weekend, bitcoin crossed $60,000 for the first time Saturday before falling back. A steady stream of institutional demand has been credited with driving much of bitcoin’s rally since the start of 2020, when it traded near $7,000.
Other companies have also embraced bitcoin in recent months. Square Inc., which shares bitcoin advocate Jack Dorsey as its CEO with Twitter Inc., acquired about $50 million worth for its corporate treasury in October. Bank of New York Mellon Corp. said it would start treating bitcoin like any other financial asset, and Mastercard Inc. said it would integrate bitcoin into its payments network this year.
Most job titles for corporate leaders conform to a narrow set of variations, but some Silicon Valley companies have previously used fanciful language to describe workers’ roles. For years, some companies have used terms such as “guru,” “jedi” or “ninja” to colour job descriptions that involve expertise or mental agility. Other colourful titles to emerge include chief happiness officer, chief futurist and chief digital evangelist.
Tesla disclosed the title changes amid signs of a bumpier road ahead than in 2020. Rivals are showing early signs of eating into its market-share lead in electric-vehicle sales. The company briefly shut down some of its car production at its lone U.S. plant last month due to parts shortages. Tesla also has said it expects lower Model S sedan and Model X sport-utility vehicle output this quarter as it introduces updated versions of the vehicles, though it is increasing output of its Model Y compact sport-utility vehicle in China.
Shares in Tesla soared more than 700% last year, then fell more than 25% earlier this month and are little changed for the year. The company last year achieved record car deliveries, posted its first full-year of profit and landed a spot on the S&P 500 index.
Mr Musk’s new title could be intended to reflect Tesla’s view that it is the source of technology disruption over the long term, Wedbush analyst Daniel Ives wrote in a research memo, pointing to the company’s autonomous-driving work and its strides in battery technology.
Mr Musk’s role as Tesla’s public face hasn’t kept him from pulling cheeky provocations. Breaking away from the mould of big-company CEOs who make carefully worded public statements, Mr Musk often posts Twitter messages with freewheeling thoughts about subjects ranging from Tesla’s share price to science-fiction topics and online memes.
Tweeting has gotten Mr Musk in trouble with regulators. In 2018 he announced on Twitter that he was considering plans to take the auto maker private, a claim later deemed misleading by the SEC after it became clear he didn’t have funding finalized for such a move.
He denied wrongdoing but eventually settled with a deal that included him giving up his position as chairman of Tesla and agreeing to have any of his Twitter messages relating to the auto maker’s business reviewed before publishing them.
Mr Musk’s ownership stake in the company helped him surpass Amazon.com Inc. founder Jeff Bezos as the world’s richest man this year.
Also, Tesla on Monday named Jerome Guillen, who has run the company’s automotive business, as its president of Heavy Trucking. He oversaw the truck project in a previous role and, before joining Tesla in 2010, worked on trucks at Daimler AG.
The appointment comes as the car maker ramps up activity around its delayed semitrailer truck.
Tesla over the weekend tweeted a video of the electric cab driving on a test track. Mr Musk has said the supply of sufficient batteries has been holding back the truck. “If we were to make the Semi like right now, which we could easily go into production with the Semi, but we would not have enough cells for it right now,” Mr Musk said on the company’s latest earnings call in January.
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The latest round of policy boosts comes as stocks start the year on a soft note
2 min
China’s securities regulator is ramping up support for the country’s embattled equities markets, announcing measures to funnel capital into Chinese stocks.
The aim: to draw in more medium to long-term investment from major funds and insurers and steady the equities market.
The latest round of policy boosts comes as Chinese stocks start the year on a soft note, with investors reluctant to add exposure to the market amid lingering economic woes at home and worries about potential tariffs by U.S. President Trump. Sharply higher tariffs on Chinese exports would threaten what has been one of the sole bright spots for the economy over the past year.
Thursday’s announcement builds on a raft of support from regulators and the central bank, as officials vow to get the economy back on track and markets humming again.
State-owned insurers and mutual funds are expected to play a pivotal role in the process of stabilizing the stock market, financial regulators led by the China Securities Regulatory Commission and the Ministry of Finance said at a press briefing.
Insurers will be encouraged to invest 30% of their annual premiums earning from new policies into China’s A-shares market, said Xiao Yuanqi, vice minister at the National Financial Regulatory Administration.
At least 100 billion yuan, equivalent to $13.75 billion, of insurance funds will be invested in stocks in a pilot program in the first six months of the year, the regulators said. Half of that amount is due to be approved before the Lunar New Year holiday starting next week.
China’s central bank chimed in with some support for the stock market too, saying at the press conference that it will continue to lower requirements for companies to get loans for stock buybacks. It will also increase the scale of liquidity tools to support stock buyback “at the proper time.”
That comes after People’s Bank of China in October announced a program aiming to inject around 800 billion yuan into the stock market, including a relending program for financial firms to borrow from the PBOC to acquire shares.
Thursday’s news helped buoy benchmark indexes in mainland China, with insurance stocks leading the gains. The Shanghai Composite Index was up 1.0% at the midday break, extending opening gains. Among insurers, Ping An Insurance advanced 3.1% and China Pacific Insurance added 3.0%.
Kai Wang, Asia equity market strategist at Morningstar, thinks the latest moves could encourage investment in some of China’s bigger listed companies.
“Funds could end up increasing positions towards less volatile, larger domestic companies. This could end up benefiting some of the large-cap names we cover such as [Kweichow] Moutai or high-dividend stocks,” Wang said.
Shares in Moutai, China’s most valuable liquor brand, were last trading flat.
The moves build on past efforts to inject more liquidity into the market and encourage investment flows.
Earlier this month, the country’s securities regulator said it will work with PBOC to enhance the effectiveness of monetary policy tools and strengthen market-stabilization mechanisms. That followed a slew of other measures introduced last year, including the relaxation of investment restrictions to draw in more foreign participation in the A-share market.
So far, the measures have had some positive effects on equities, but analysts say more stimulus is needed to revive investor confidence in the economy.
Prior enthusiasm for support measures has hardly been enduring, with confidence easily shaken by weak economic data or disappointment over a lack of details on stimulus pledges. It remains to be seen how long the latest market cheer will last.
Mainland markets will be closed for the Lunar New Year holiday from Jan. 28 to Feb. 4.
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