From Handbags to Classic Cars—the Value of Collectibles Is up 7% Annually

Novice collectors should focus their investing efforts on what brings them happiness amid wider economic uncertainty and unpredictable returns, according to Knight Frank’s Luxury Investment Index, released Tuesday.

The index—which tracks 10 luxury collectibles: art, watches, jewellery, coins, wine, classic cars, coloured diamonds, handbags, furniture, and rare whisky—found that as a whole, the value of these collectibles rose 7% in the 12 months to the end of June.

While that outpaces the returns on some other assets, including prime property in central London (down 1% over the same time), the FTSE 100 Index (up by 5%), and gold (up 1%), it was the weakest annual performance for collectibles since the second quarter of 2021, Knight Frank said.

“Economic uncertainty and higher interest rates will cast a long shadow on luxury collectibles,” said Knight Frank’s Andrew Shirley, editor of the index. “Novice collectors should focus on what brings them joy, perhaps that’s more important now that value appreciation is far from guaranteed in these asset classes.”

Art topped the index by a long shot, growing in value by 30% in the year through the end of June, according to Art Market Research’s (AMR) All Art index, which uses data from auction sales worldwide.

However, those gains may have already peaked.

“The auction season’s spring sales are the first measure of market confidence and recent results suggest growth is already starting to slow,” AMR’s Sebastien Duthy said.

Following art, watches (10%), and jewellery (10%) rounded out the top-three best-performing collectibles of the past year.

Rare bottles of whisky were the only asset in the index to see values drop in the short term—down 4%—but collectible tipples ranked as the strongest 10-year performer, with prices rising 322% over the last decade.

“Bottles of rare whisky have had a far more sedate time from a performance perspective over the past three years,” industry consultant Andy Simpson, of Rare Whisky 101, said in the report. “Higher value (more than £5,000 (US$6,370)) bottles have re-traced recently due to a myriad of geo-political, social, and economic reasons.”

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

For more information, contact marc@kanerbridge.com.au

From Handbags to Classic Cars—the Value of Collectibles Is up 7% Annually

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.