Global Charities Say Using Companies’ Carbon Offsets to Lower Emissions Undermines Climate Targets

More than 80 global charities and climate industry bodies are voicing their opposition to the use of carbon offsets by companies and countries to lower their carbon emissions, saying that implementing those projects only delays climate action.

Charities including Oxfam, Greenpeace and Amnesty International as well as industry bodies and pressure groups like the European Federation for Transport and Environment and NewClimate Institute signed a letter on Tuesday urging companies to stick to scientifically backed methods to lower carbon emissions and in particular for the Science Based Targets Initiative and the Greenhouse Gas Protocol to continue to exclude carbon offsets from their methodologies on how companies can lower emissions.

“Climate targets must focus primarily on reduction of greenhouse gas emissions within companies’ and countries’ own boundaries, including the phasing out of fossil fuel production, transport, sale and use,” the letter said.

“An urgent scale-up of financial support from both public and private actors is needed for this. But allowing companies and countries to meet climate commitments with carbon credits is likely to slow down global emission reductions while failing to provide anything like the scale of funds needed in the Global South, and reducing pressure to develop large-scale mechanisms such as ‘polluter pays’ fees on emission-intensive sectors,” it added.

Scrutiny of carbon offsets has grown in recent months after the SBTi, a nonprofit organisation that helps companies set targets for lowering emissions, said in April it was considering allowing carbon offsets to be part of the tool kit companies could use to reduce their impacts on the environment. That decision had been in opposition to its longstanding policy of excluding offsets, resulting in backlash from within the organisation itself as well as partner companies like Hennes & Mauritz , better known as H&M.

However, companies in industries from technology to mining argue that offsets are key to reducing private-sector emissions and moving to net zero. Microsoft for example has spent hundreds of millions on carbon offset projects, arguing that without doing so the company wouldn’t be able to move to net zero, especially over its indirect emissions.

“It is about creating a market for high-quality high-integrity durable carbon-removal assets,” said Melanie Nakagawa, Microsoft’s chief sustainability officer in a recent interview . “Think about sequestering carbon into the soils using enhanced rock weathering or rocks that are absorbing carbon that is being turned into concrete. Or Mombak, which is a large forestry project in Brazil. These are the ways that we think about applying it.”

In May, the U.S. government also gave its backing for the voluntary carbon market , saying that “high-integrity” voluntary carbon markets can play a role in reaching net-zero emissions globally.

The letter added that offsetting “at best, doesn’t reduce the concentration of GHGs in the atmosphere, it simply moves emission reductions from one place to another.” The charities also argued that allowing offsets to grow means that high-emitting activities are able to carry on.

To add to this, the charities and industry bodies said that there are only so many high-quality projects that can be used to reduce emissions, meaning that demand is likely to outstrip supply. They also questioned offsets’ effectiveness, saying that their use could just lead to deforestation in other areas or lead to social and environmental harm.

“The science clearly shows that offsets fail to deliver additional emissions reductions and are an unreliable tool for fighting the climate crisis,” the groups added.

A spokesperson for SBTi said that the organisation is still in the research phase of its policy revision. “The Corporate Net-Zero Standard hasn’t been changed, and it cannot and will not change until the Standard Operating Procedure for the revision of the Corporate Net-Zero Standard has been completed,” the spokesperson said.

Microsoft didn’t respond to a request for comment.

The best financial advice many Australians are receiving right now is not coming from licensed advisers charging by the hour. It is coming through a phone screen, in the ten minutes between work and dinner, from creators who have built credibility the hard way: by being right, being transparent, and being specific in a space where vagueness has always been the easy default.

This is not a ranking by follower count. Follower count is a measure of distribution, not of quality. What follows is a ranking by substance — credentials, accuracy, community depth, and the quality of what an audience actually learns from following these accounts. The distinction matters, because the Australians acting on this content are making real financial decisions with real money.

1- Queenie Tan – Corporate Authorised Representative; Co-Founder & Director, Invest With Queenie & Billroo

There are finance influencers who talk about building wealth, and there are those who document it in real time with receipts. Queenie Tan belongs firmly in the second category. Starting from a $400-per-week income, Tan built her net worth past $1 million while publishing the actual numbers — income, savings rate, investment decisions — for an audience of more than 400,000 across platforms.

She is a Corporate Authorised Representative, co-founder of the personal finance app Billroo, and the author of a book that has become a practical reference for young Australians navigating ETFs, superannuation and property. What separates her from the crowded field of money educators is precision: she does not talk in principles when she can talk in percentages.

2- Alan Kohler – Editor-in-Chief, Eureka Report; Editor-in-Chief, InvestSMART Group; ABC News finance presenter, host of Inside Business.

If Queenie Tan represents the new wave of personal finance creators, Alan Kohler represents something the new wave will spend decades trying to build: institutional credibility that has survived multiple economic cycles. As Editor-in-Chief of the Eureka Report and InvestSMART Group, and a decades-long presence on ABC News, Kohler has spent more than thirty years making financial analysis accessible without dumbing it down.

His coverage of RBA decisions, market movements and economic policy is cited by podcasters, journalists and fund managers alike. He is not chasing virality. He does not need to.

3- Aleks Nikolic – Corporate lawyer; host, Big Swinging Stocks podcast

Most finance creators address the mechanics of money. Aleks Nikolic addresses the psychology — and that distinction explains why her following is as loyal as it is. Operating as Broke Girl Wealth across Instagram, TikTok and YouTube, Nikolic covers ETFs, crypto and investment strategy, but her real differentiator is a willingness to discuss the emotional architecture of financial decision-making.

Shame around debt. Fear around market volatility. The limiting beliefs that stop people acting on what they already know. In a space where confidence is routinely performed, her candour is a genuine competitive advantage.

4- Bryce Leske & Alec Renehan – Equity Mates Media

Equity Mates did not build a following. They built a media company. What began as a podcast by two friends learning to invest has grown into Australia’s most established investing media brand, covering ASX stocks, ETFs, global markets and fund manager interviews across podcast, social and YouTube.

The longevity is the credential. Equity Mates has operated through multiple market cycles, a global pandemic, and a generational shift in how Australians engage with investing — and its audience has grown through all of it. When the hosts speak, their listeners know they have been paying attention for years.

5- The Lazy CEO – CEO & Founder, Showpo; Shark Tank Australia investor

The metric that matters most on social media is not followers — it is engagement, because engagement signals trust. Jane Lu, known as The Lazy CEO, maintains an engagement rate of approximately 1.15 per cent on Instagram, which is exceptional for a finance account of his size. Her 242,000-plus followers are not passive consumers: they ask questions, share experiences and apply what they read.

Her content focuses on business finance and wealth building, and the active comment sections are the clearest possible evidence that her audience does not merely scroll past.

6- Tash Invests – Founder, Tash Lends; Forbes Australia 30 Under 30

Tash Invests built her following on a premise that sounds simple but is rarer in practice than it should be: she publishes the actual numbers. Not approximations or ranges or anonymised case studies — her salary, her savings rate, her portfolio value, her net worth, updated and on the record.

Having bought her first property at twenty-two and grown her documented net worth past $1 million, she has become the primary reference point for young Australians trying to understand what building wealth on a moderate income genuinely looks like. The specificity is the product.

7- David Scutt – APAC Market Analyst at StoneX Group

The authority of most finance social media content rests on research and reading. David Scutt‘s authority rests on having done the job. A former Treasury Dealer at Arab Bank and the Commonwealth Bank, former ASX Business Supervisor, and former Global Markets Editor at Business Insider Australia and anchor at ausbiz TV, Scutt now brings that direct market experience to his role as APAC Market Analyst at StoneX Group, rather than relying on secondary commentary.

When he discusses foreign exchange movements or ASX dynamics, it is not because he has read about them. It is because he has traded them.

8- Meddy Demars – Investing & crypto content creator

The gap Meddy Demars fills is specific and underserviced: connecting global macroeconomic events to the practical reality of Australian investors. When the US Federal Reserve adjusts interest rates, when inflation data moves, when commodity prices shift — most Australian finance content either ignores the local implications or translates them poorly.

Demars, operating across TikTok and Instagram from Sydney, does the translation well: explaining what global conditions mean for Australian stocks, savings rates and investment portfolios in terms that are accessible without being condescending.

9- Simran Kaur – Founder, Friends That Invest

Friends That Invest is arguably the most successful community-building exercise in Australian personal finance, and Simran Kaur is the reason why. The New Zealand-based creator — whose audience is predominantly Australian — built a podcast, a book and a social media presence around a single insight: that the personal finance world was not speaking to young women, and that the consequences of that gap were significant.

The measurable cultural shift that followed — women engaging with investing concepts in communities that had not previously existed — is the kind of impact that most financial literacy programmes aim for and rarely achieve.

10- Effie Zahos – Money Editor at 9News

Effie Zahos is one of Australia’s most recognised financial commentators, appearing regularly across 9News, A Current Affair, Today and Today Extra as 9News Money Editor. Her role puts everyday money questions, from mortgage rates to cost-of-living pressures, in front of a national broadcast audience.

Before television, she spent years as editor of Money magazine, building the editorial foundation for her current commentary. She is also Director and Money Commentator at InvestSMART, an ambassador for Canstar, and a published author, with her financial advice available in print as well as on screen.

That combination, decades of editorial experience, an active broadcast presence, and a body of published work, is what makes her commentary carry weight beyond any single platform or post.

The common thread across this list is not follower count or platform presence. It is that each creator has built an audience willing to act on what they say, and for the Australians making financial decisions off the back of this content, that trust is the only thing that actually matters.

Global Charities Say Using Companies’ Carbon Offsets to Lower Emissions Undermines Climate Targets

Greenpeace, Amnesty International and Oxfam are among over 80 charities arguing that using carbon offsets delays climate action

The voices reshaping how Australians think about money — and why credibility matters more than reach.