Metallica’s European Tour Showcases Renewable-Energy Big Rigs—And Their Limits
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Metallica’s European Tour Showcases Renewable-Energy Big Rigs—And Their Limits

The heavy-metal band is using natural gas and vegetable oil to power its 7,200-mile journey, but filling trucks up on sustainable fuels still has a long way to go

By PAUL BERGER
Fri, May 24, 2024 9:05amGrey Clock 3 min

Metallica, the band that blazed a trail for thrash metal with rugged guitar riffs and relentless drumbeats, is trying to do something similar for trucks powered by sustainable fuels.

The group, a rock music mainstay since their 1986 hit album “Master of Puppets,” is looking to burnish its bona fides on social issues by using rigs powered by fuels including biomethane and vegetable oil on its European tour this summer.

Working with European truck maker Iveco, the authors of songs including “Battery” and “Fuel” (sample lyric: “Fuel is pumping engines / Burning hard, loose and clean / And I burn, churning my direction / Quench my thirst with gasoline.”) aim to show that sustainable transportation in heavy-duty trucking is possible on European highways dotted with alternative-fuelling stations.

But the trucks’ limitations and the workarounds the band’s logistics providers are undertaking on the meticulously-planned 7,200-mile journey winding through the continent from Sweden to Spain also illustrate how far trucking is from using cleaner fuels in regular operations.

“You have limited options because of the lack of the infrastructure,” said Natasha Highcroft, a director of Suffolk, U.K.-based Transam Trucking, which provides logistics for Metallica and other bands. “We use alternative fuels as and when we can, as much as possible, but until the infrastructure is there it’s very difficult.”

The trucks run on natural gas, vegetable oil, electricity and hydrogen fuel cells, and will be hauling giant video screens, lighting and instruments across nine countries.

The workhorses of Metallica’s tour will be 10 heavy-duty trucks powered by renewable natural gas—such as methane from landfills—and four heavy-duty trucks running on biodiesel or hydrogenated vegetable oil. The trucks, dramatically decked out in Metallica’s fierce logo, can travel about 1,000 miles between refuelling.

Both fuels provide a significant reduction in emissions compared with regular diesel, although emissions experts say they aren’t nearly as clean as battery-electric or hydrogen fuel cell technologies.

The tour was due to kick off this week in Munich, Germany, and over the next two months will cover the continent from Italy and Spain in southern Europe to Denmark and Norway. The longest journey between shows, from Warsaw to Madrid, covers almost 1,800 miles.

Iveco, which is providing the eco-friendly trucks for Metallica’s tour, makes both battery-electric and hydrogen fuel cell big-rig engines, the types that governments in Europe and the U.S. are trying to press on truckers as soon as possible. But because of the lack of charging and fuelling stations on the long legs between gigs, the battery-electric and hydrogen trucks will be mostly for promotional use at concerts, said Gerrit Marx , chief executive of the Italian truck maker.

Marx said Iveco wants to highlight that renewable natural gas and hydrogenated vegetable oil are “more available and ready” than batteries and hydrogen while also being “way better than fossil diesel.”

Europe has hundreds of liquefied natural gas and hydrogenated vegetable oil, or HVO, refuelling stations. A representative for British energy major Shell , which is working with Iveco on the tour, said Metallica’s low-carbon journey wouldn’t have been possible even a couple of years ago.

Shell says its customers can access HVO in five European countries and renewable natural gas in Germany and in the Netherlands. That means that when low-carbon options aren’t available, the Iveco trucks will be fuelled with regular LNG and the HVO trucks will be fuelled with regular diesel.

A Shell representative said the Metallica tour will buy carbon credits to offset “unavoidable emissions“ generated by the low-emission trucks.

U.S. companies are also using renewable natural gas and biodiesel to reduce carbon emissions. But trucking specialists say the fuels aren’t available in sufficient quantities to power the world’s fleets, which is why regulators are pushing battery-electric and hydrogen fuel cell vehicles.

Trucking executives say the costs of operating those technologies are double or triple those of diesel and that they aren’t workable in a highly-competitive, low-margin industry like trucking.

Lars Stenqvist , chief technology officer at truck maker Volvo Group , said it is important that high-profile performers like Metallica amplify the capabilities of sustainable fuels.

Truckers will only adopt the technology when customers demand it, he said, so “This is music to my ears.”



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Quit Being a Cynic at Work. It’s Holding You Back.

There are ways to fight the tendency to see the worst in everyone

By RACHEL FEINTZEIG
Mon, Jun 17, 2024 4 min

We don’t want to be friends with our co-workers . We don’t want to help out with that project. We don’t trust the CEO…or our boss…or that guy in accounting.

Have we taken our cynicism at work too far?

In some ways, our bad attitude makes sense. Many of us made work our church, only to end up laid off , burned out or underpaid. Now we check out, do less, gossip and snark.

It isn’t getting us anywhere good, according to Jamil Zaki , a Stanford University psychology professor who runs the school’s social neuroscience lab.

“Cynicism, if it were a pill, would really be a poison,” he says.

Zaki has spent years researching sunny concepts such as empathy and compassion. One of his studies, for example, found that giving away money activates a similar part of the brain as eating chocolate. His forthcoming book, “Hope for Cynics,” explores the rise of our darker sides, our belief that other people are selfish, greedy and dishonest.

Betrayed once, we practice what Zaki calls “pre-disappointment,” always assuming others will let us down. The mindset feels productive and cunning, like we’ll be able to protect ourselves. But Zaki says it can actually stunt our careers in the long run, and hurt our mental and physical health.

“By never trusting, cynics never lose,” he writes. “They also never win.”

He assures that you don’t have to become the company cheerleader, or even an optimist, to grow your faith in other people. You do have to take a chance on them, examining your own assumptions and suspending your conviction that you already know how this is going to turn out (not well).

While the approach might initially seem blasphemous to the more negative, sarcastic and skeptical among us—like, say, me—anyone can become less cynical , he says.

You might even find you like it.

How we got here

Once upon a time, Americans were less cynical, Zaki says. A longstanding survey from research organisation NORC at the University of Chicago, which has examined American attitudes since 1972, shows we used to trust each other more. Around the middle of the last century, many hummed along on the rosy glow of plum benefits, robust job security and the knowledge that the chief executive was making, say, 20 times a worker’s pay, instead of 200.

It isn’t that we never complained about work, but Zaki says we repaid our companies’ loyalty with commitment, as part of an unspoken covenant.

Today, that employee-employer pact can feel like a relic of a bygone era. Workers have swapped pensions and equity in their companies for more meagre benefits that put the risk and onus on individuals. Instead of reporting to paternalistic employers, many people now operate under tenuous contracts and gig work.

Some of us work from home in isolation or spend lonely days in the office trapped on back-to-back video calls. There’s less chitchat, less interaction.

“We don’t like people when they’re abstracted,” Zaki says, “but we love people who we actually know.”

Zaki understands why, given all this, we might scoff at the notion that our company is a family, or roll our eyes at the prospect of joining in forced fun at the office happy hour.

Sometimes, I suspect, we also adopt a toughness because we don’t want to look like we’re trying too hard, only to fail or be rejected. Maybe it stems from perfectionism, or anxiety, or insecurity after being exposed to everyone else’s highlight reel on social media for the past 15 years.

Fighting our own worst tendencies

It might seem like all the office snakes are scaling the ladder, but Zaki says studies show cynics’ earnings and leadership potential level off with time. To do good work and attain success, you have to build alliances and share information. Translation: You have to trust someone.

Cynics are prone to poor health, from depression to heart disease, he says, adding that at an organisational level, cynicism can lead to pervasive backstabbing, higher turnover and even corporate corruption.

Cynicism is also a self-fulfilling prophecy, he says. People often mirror how we treat them. Micromanage your team—surveilling them and wresting away their ability to make decisions—and they’ll become the slackers you think they are, doing the bare minimum and buying mouse jigglers to mask time away from their home computers.

“Cynics tell a story full of villains and end up living in it,” he writes.

Resisting cynicism’s pull starts with being open-minded. Examine the data of your life like a scientist would, he says, instead of jumping to conclusions, positive or negative. Think everyone at your job is out for themselves? Ask 10 colleagues for a favour, and see if anyone agrees to help. Convinced every conversation with a co-worker will be painful? Spend a day rating your interactions with them on a scale from 1 to 10.

Challenging your assumptions will leave you pleasantly surprised, Zaki promises, because people often rise to the occasion when we let them. You can start by doling out what you hope to receive. Try engaging in “positive gossip,” speaking highly of others. Take a leap of faith in someone, and do it obviously.

“I trust you,” a manager might say to her direct report. “I really think you can do this.”

Calibrating our hope

Could all this make us too soft? Rejecting cynicism doesn’t mean you can’t hold workers to high standards, Zaki says. Just don’t pit them against each other, with practices like stack rankings, where collaboration is discouraged as workers try to claw above each other on a scoreboard.

Your humour can still be irreverent, even biting, he adds, but jokes should ultimately bring people together or improve something.

“Snark, in the absence of any hope, kind of curdles,” he says.

And don’t be blindly optimistic, he adds. If leadership isn’t giving you any reason to have faith in them, don’t. Find another group to trust—maybe your small team or a union. Band together to provide a buffer to the daily stress of working in your organisation, or enact change by fighting for something better.

“We often underestimate how much influence we have,” he says. “Own that power.”

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