Sam Altman’s Counter-Rebellion Leaves OpenAI Leadership Hanging in the Balance
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Sam Altman’s Counter-Rebellion Leaves OpenAI Leadership Hanging in the Balance

AI startup’s ousted chief executive tries to negotiate his return

By Berber Jin
Mon, Nov 20, 2023 9:52amGrey Clock 3 min

SAN FRANCISCO—Two days after Sam Altman was ousted from OpenAI, he was back at the company’s office, trying to negotiate his return.

The former chief executive officer entered with a guest badge on Sunday and posted on X: “first and last time i ever wear one of these.”

The leadership of the company that created the hit AI chatbot ChatGPT remained unclear Sunday, as investors and many employees pushed over the weekend to restore Altman. He has been engineering a countercoup to retake control of one of Silicon Valley’s most valuable and high-profile startups.

The abrupt shake-up at OpenAI turns on one of the oldest tales in Silicon Valley: a breakup between a founder and his board.

But in this case it was a very particular kind of founder—the face of Silicon Valley’s artificial-intelligence revolution—and a very particular kind of board, which was tasked with making social good a priority over profit. The rupture threatens the future of the company and the billions of dollars investors had put into it.

Altman has also been considering starting his own venture, potentially with talent from OpenAI. He is pursuing both tracks: On Sunday morning, Chief Technology Officer and interim CEO Mira Murati sent a note to staff saying Altman would be returning to the San Francisco office later that day as discussions to reinstate him continued.

Over the weekend, Altman made clear to his allies that if he does return, he wants a new board and governance structure, people familiar with the matter said.

Two days after the board fired Altman, different explanations persisted for the initial firing. The board said Friday it pushed out the CEO after it concluded he hadn’t been candid with the company’s directors. It didn’t elaborate.

Over the weekend, people close to Altman said the ouster had more to do with disputes around the safety of the company’s artificial-intelligence efforts and a power struggle with one co-founder and board member in particular, Ilya Sutskever.

On Sunday, a person familiar with the board stood by the board’s statement citing Altman’s lack of candor. This person said there was no single precipitating incident but rather a mounting loss of trust over communications with Altman that led it to remove him as CEO. The person declined to offer examples.

The ouster from OpenAI wasn’t the first time Altman was asked to leave a company. Several years ago, senior leaders at the venture firm Y Combinator asked Altman to step down as president after mounting concerns about the time he was spending on his other business endeavours, including at OpenAI, according to investors briefed by the venture firm’s executives—information not previously reported.

In addition to OpenAI, Altman recently hatched plans for two new business endeavours. He enlisted Apple’s former chief design officer, Jony Ive, to create a consumer hardware device. And he recently spent weeks in the Middle East gauging investor interest for a new startup aiming to create low-cost chips needed to train OpenAI’s artificial-intelligence models, people familiar with the matter said.

It is unclear whether those efforts, or the communication around it, played into Altman’s dismissal. Bloomberg earlier reported on the new chips venture. The Information and the Financial Times earlier reported the new Ive venture.

With his firing from OpenAI, Altman quickly got the upper hand in terms of public messaging. The board didn’t use a communications or law firm in its dealings, people familiar with the board said, expecting that the OpenAI team would help them. But Altman had loyalty from investors and employees.

The board ended up isolated as social media exploded with shock and support for Altman. His largest backers, including Microsoft and Thrive Capital, immediately on Friday began pressing for Altman’s position to be restored. Microsoft CEO Satya Nadella began working with Altman that evening on his next steps, people familiar with Altman said.

Despite his business success, Altman had been losing the support of a board whose constituents changed as the company’s commercial efforts powered ahead. It was a board structure that he had ironically helped create and publicly promoted as he encountered questions about AI safety.

Before Friday’s dust-up, the board consisted of six people, including Altman. Then, it abruptly removed Greg Brockman, OpenAI’s president and a close friend of Altman’s, and voted to oust Altman. None of the four board members remaining were affiliated with the company’s big investors. It isn’t clear whether the vote was unanimous.

The board that took the action was down from the nine seats it had earlier in the year and lacked at least one key prior Altman backer. Earlier this year, Reid Hoffman, a Silicon Valley venture capitalist with a long history of supporting Altman, stepped down after starting a rival company to OpenAI.

Separately, Shivon Zilis, a tech executive at Elon Musk’s brain-implant startup Neuralink, and Will Hurd, who started a presidential campaign, also left this year.

The board had been working to fill those empty seats for months, though the process stalled, according to a person familiar with the matter.

The other four directors are: Adam D’Angelo, a former Facebook executive and the founder of the question-and-answer website Quora; Tasha McCauley, an adjunct senior management scientist at Rand; Helen Toner, a director at a Washington nonprofit; and OpenAI’s chief scientist, Sutskever.

Altman this weekend was furious with himself for not having ensured the board stayed loyal to him and regretted not spending more time managing its various factions, people familiar with his thinking said.



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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent. 

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A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes. 

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products. 

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled. 

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals. 

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said. 

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation. 

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth. 

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail. 

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.” 

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential. 

Hunt said consumer brands offered a level of tangibility that many investors found appealing. 

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.” 

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value. 

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages. 

For more information, contact marc@kanebridge.com.au

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