Australian unemployment rate remains steady as labour market shows signs of a slowdown

The unemployment rate remained at 3.9 percent in December, indicating a continuing tight labour market that was now starting to slow, according to the Australian Bureau of Statistics (ABS). In seasonally adjusted terms, employment decreased by 65,000 people overall to 14,201,100. Full-time employment fell by 106,600 to 9,791,200 people. Part-time employment increased by 41,400 to 4,409,900 people.

“The strength in employment in October and November and the fall in December reflected changes in the timing of employment growth in the last few months of 2023, compared with earlier years,” said David Taylor, ABS head of labour statistics.

Gareth Aird, CBA head of Australian economics, said this reflected the adoption of Black Friday sales events in the Australian retail sector, which had shifted long-term hiring and spending patterns.

“The growing popularity of Black Friday sales has now meant a lot more hiring is done in the month of November rather than December,” Mr Aird said. “This is a recent phenomenon.”

The employment-to-population ratio and participation rate both hit record highs in November. Both measures slipped by 0.4 percent in December. The employment-to-population ratio fell to 64.2 percent and the participation rate fell to 66.8 percent.Underemployment – which measures the portion of workers who would like to work more hours if they could – remained at 6.5 percent.

Mr Taylor said: “In trend terms, many of the key indicators still point to a tight labour market. However, the increasing unemployment rate since November 2022, along with the rising underemployment rate and slowdown in the growth of employment and hours worked, suggest that the labour market is starting to slow.”

In November 2022, the seasonally adjusted unemployment rate was 3.5 percent. Mr Aird said the increase since then to 3.9 percent today indicated the labour market was loosening.“Other indicators of the labour market also capture its loosening,” he said. “Jobs growth over the past six months has all been in the part-time space. Seek jobs ads in December … were down by 17.4 percent over the year. And the number of applicants per job ad continued to march higher in November. Applicants per job ad were up by 81.1 percent over the year to November.”

Movements in the unemployment rate are a key factor considered by the Reserve Bank board when making interest rate decisions. The next decision will be announced on 6 February. Mr Aird said CBA expected the unemployment rate to gradually lift over 2024 to end the year at 4.5 percent. “We believe RBA rate cuts will be required this year to prevent the unemployment rate from rising much above 4.5 percent. Our base case sees the RBA commence an easing cycle in September.”

The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.

The casual footwear business has been on the ropes since mid-2023 as people began returning to office.

Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.

It “shows no sign of abating” and there is “no turning point in sight,” he said.

Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.

Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.

Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.

Adidas didn’t immediately respond to a request for comment.

Cota sees trouble for Adidas both in the short and long term.

Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.

Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.

The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.

The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.

Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.

Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.

Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.

But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.

Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.

Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.

The battle of the sneakers is just getting started.

Australian unemployment rate remains steady as labour market shows signs of a slowdown

The number of those in full-time employment decreased while part-time work increased in December

The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.