The Australian state attracting savvy investors is not where you think
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The Australian state attracting savvy investors is not where you think

Property investors are targeting cheaper markets for capital growth and positive gearing

By Bronwyn Allen
Sat, Jun 15, 2024 10:13amGrey Clock 3 min

More property investors are seeking to buy in cheaper capital city markets amid high interest rates and inflationary pressures on holding costs such as insurance, repairs, utilities and strata levies. This is a key finding of Australian Property Investor (API) magazine’s Q1 2024 Sentiment Report, which canvassed the views of more than 600 Australians over the first three weeks of April.

The report also found that just three states are dominating investors’ interest, with 75 percent of survey respondents squarely focused on Queensland, Western Australia and New South Wales, which they say offer the best prospects for capital growth. Queensland is the favoured market, followed by Western Australia, which is soaring in popularity. Interest in Western Australia has doubled with 25 percent of respondents identifying it as the best growth market in 2024.

“Perth is not showing any signs of a slowdown, with population growth, housing supply shortages and high rents driving the capital growth, said Julie Kelley, Global Sales and Marketing Manager ataussieproperty.com.

The east coast investor contingent is also hungrily purchasing property at rates we haven’t seen since the mining boom of the 2000s. Buyers recognise Perth is extremely affordable, offers high rental yields, sub-1 percent vacancy rates, has a strong economy, and the fastest housing value growth nationally.”

While Queensland and Western Australia offer relative affordability, investors remain interested in Australia’s most expensive market, New South Wales. It appears Sydney’s ongoing price growth is attracting wealthier investors who have the capacity to pay the highest median house and apartment prices in the country.

Interest rates, access to finance, affordability and rental yields are the four key elements influencing investors decisions this year, and likely contributing to the popularity of Queensland and Western Australia. With rents racing higher around the country, there is an opportunity in cheaper markets to purchase properties that are not only rising in value but are positively geared. This means the landlord receives rental income exceeding the costs of holding the property.

Meantime, it seems Victoria has lost its appeal among investors due to weak capital growth over the past year and a perception that government policy is weighted against landlords. Victoria has introduced higher land taxes, enhanced tenants rights, and is now considering new minimum energy efficiency standards which may require costly upgrades to insulation and appliances.

Mike Mortlock, Managing Director of MCG Quantity Surveyors, said based on investment loan data, Victoria was likely to lose more than a net 5,000 rental properties (or 1 percent of the state’s rental stock) over the next 12 months as investors sell up and new buyers look elsewhere.

“Landlords are increasingly cautious about entering the Victorian market,” Mr Mortlock said. It’s not just about those who are leaving. Many potential investors are now avoiding Victoria altogether, seeking opportunities in other states with more favourable conditions.”

Despite high interest rates and inflation making investment holding costs such as insurance, strata levies and repairs higher, more than one in five survey respondents intend to buy an investment property over the next 12 months. This was the most popular investment goal at 22 percent, followed by positioning for retirement at 18 percent, reducing loan debts at 14 percent and benefitting from capital growth and passive income at 8 percent.

High interest rates remain the primary concern of investors. More than half of respondents said a single 25-basis point rate rise would alter their buying and selling intentions.

API says affordability constraints have driven more people to the unit market than ever before. However, 39 percent of survey respondents say they are targeting houses for investments, with 23 percent targeting units and 18 percent seeking to buy a townhouse. Investors are also preferring capital cities to regional areas, even though the regions are outperforming over the year to date.

It appears investors are thinking more strategically over the long term, given their preference for houses in capital cities. Houses typically record higher capital growth than apartments over the long term because of their land value, and capital cities tend to outperform over the long term, too.

More than eight in 10 respondents believe property prices overall will continue to increase. CoreLogic Research Director Tim Lawless says more price rises in most markets are likely due to a lack of stock for sale to meet the strong demand.

“Inventory levels in these markets remain well below average despite vendor activity lifting relative to this time last year,” he said. “Fresh listings are being absorbed rapidly by market demand, keeping stock levels low and upwards pressure on prices.”



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Atlas Real Estate is reimagining how people connect with property, combining listings, market insights, local stories and lifestyle content in one destination for those buying, selling or simply exploring the market.

By Partner Post
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Property has always been about more than buying and selling. A home can represent a fresh start, a long-term investment, an architectural idea or a connection to a particular neighbourhood. Even when people are not planning a move, many still enjoy following the market, researching local areas and discovering the stories behind remarkable homes.

Atlas Real Estate is responding to that wider interest by creating more ways for people to engage with property. Bringing listings, market information, local perspectives and lifestyle stories together, Atlas offers a destination for anyone curious about homes and the communities surrounding them.

It reflects the reality that people approach real estate with different needs and motivations. One visitor might be actively searching for a new home, while another may want to understand recent results in their suburb. Others might be keeping an eye on changing market conditions, exploring an unfamiliar area or simply appreciating thoughtful architecture and premium residential design.

At atlas.com.au, those interests meet in one place. Visitors can browse properties for sale and recent results, while also exploring market insights, featured homes, local stories and introductions to the people behind Atlas. The result is an experience designed to remain relevant before, during and after a traditional property transaction.

“We’re reimagining real estate around how people actually engage with property today — bringing together market insight, exceptional homes, local perspective and lifestyle in a way that feels more relevant and useful,” says Michael Coombs, Director of Atlas Real Estate.

That approach recognises that an interest in property rarely begins on the day someone decides to buy or sell. A future buyer may spend months learning about suburbs, monitoring prices and refining their sense of what they want. A homeowner might follow nearby sales to understand the changing value and character of their area. An investor may be looking for broader market context, while a design enthusiast may be drawn to an exceptional renovation or a distinctive piece of architecture.

By accommodating those different forms of curiosity, Atlas aims to make engaging with real estate feel less transactional and more connected to everyday life. Property is shaped by its surroundings: the streets, businesses, landscapes and people that give a place its identity. Understanding a home therefore means looking beyond its floor plan or sales history to consider the lifestyle and community that come with it.

This broader perspective also gives local stories a meaningful role. Suburbs are constantly evolving, influenced by new businesses, changing demographics, design trends and the people who choose to make them home. Content that explores these forces can help readers build a richer understanding of an area, whether they are preparing to move there or simply want to stay informed about their own neighbourhood.

The same is true of market information. Sales results and property data are most useful when they are accessible and supported by context. Bringing recent results together with insights and local knowledge can help people follow the market on their own terms, without suggesting that every visit must lead immediately to a transaction.

For Atlas, this thinking forms part of “Real Estate, Reimagined”, its broader brand campaign focused on using brand, creativity and technology to deliver a more relevant, useful and human real estate experience. Rather than treating technology as an end in itself, the emphasis is on how it can make property easier and more engaging to explore.

That human focus matters because real estate decisions are often closely tied to significant moments in people’s lives. A move may be connected to a growing family, a new job, a change in lifestyle or a long-held ambition. Even outside those milestones, homes and neighbourhoods remain a source of interest because they reflect how people live and how communities develop.

Atlas’s approach makes room for both the practical and aspirational sides of that interest. Readers can seek out information with a clear goal in mind or browse simply because a property, place or story captures their attention. In either case, they can move easily between homes, results, market perspectives and local inspiration.

The ambition is not to redefine why people care about property, but to reflect the many reasons they already do. By combining useful information with engaging editorial content, Atlas is creating a place for buyers, sellers, homeowners, investors and the property-curious alike.

Whatever brings you to property, discover more at atlas.com.au

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