The Disconnect Between Remote Workers and Their Companies Is Getting Bigger
More people who work from home say they don’t feel a connection to the mission of their employers
More people who work from home say they don’t feel a connection to the mission of their employers
People who work from home are feeling more disconnected from the larger mission of their employers.
In a new Gallup survey, the share of remote workers who said they felt a connection to the purpose of their organisations fell to 28% from 32% in 2022—the lowest level since before the pandemic. The findings are from a survey this spring and summer of nearly 9,000 U.S. workers whose jobs can be done remotely.
By contrast, a third of full-time office workers reported a similar sense of connection, nearly the same as last year. Hybrid workers clocked in highest, with 35% saying their companies’ mission made them feel their jobs were important.
The findings have broader implications for businesses worried about remote work’s effects on employee loyalty and team productivity. For now, many workers say remote work affords them the ability to focus on their essential duties and avoid some of the extracurriculars of office life. This leaves it to companies to try to foster that sense of connection.
In short, more remote workers appear to be approaching their jobs with “a gig-worker mentality,” fulfilling the basic responsibilities of the role rather than anticipating the broader needs of their team or company, said Jim Harter, chief workplace scientist at Gallup, which has tracked worker engagement since 2000. Most professional roles, he points out, tacitly include expectations that go beyond the actual work, such as mentoring others or spurring innovation.
“That’s much more likely to happen if they feel they’re part of something significant,” he said.
Despite the lack of connection, the Gallup survey showed 38% of people who work remotely full- or part-time are engaged, or enthused about their work, compared with 34% of in-office workers.
The conflicting metrics show bosses don’t have any easy answers as they try to provide flexible working arrangements yet fret about worker productivity. Nearly 30% of U.S. workers in remote-capable jobs work exclusively at home, according to Gallup, a share that hasn’t wavered much in the past year. One reason they score higher in Gallup’s engagement metrics than their office peers is that they say they have a clear idea of what’s expected of them.
Many managers are unsatisfied with the current setup. In a Federal Reserve Bank of New York survey of business leaders released this month, the majority said remote work helped in recruiting employees yet worsened workplace culture, team cohesion and mentorship.
“People are a little bit more prone to drift to other employment, feeling less attached to the workplace,” said Howard Liu, chair of the psychiatry department at the University of Nebraska Medical Center, where clinicians can work several days each week from home and see patients virtually.
There’s also a risk that senior faculty may not think to include junior colleagues on presentations or projects if they don’t run into them in person, Liu said. His department now plans large outdoor events each quarter and recently rolled out smaller-group meals, where about 10 colleagues—from clinicians to receptionists—sign up to eat together. The department foots the bill.
Companies are fine-tuning how they manage their remote workforces, adding more virtual check-ins and team-building activities. Some are also bringing them together physically at more critical moments in their work with their teams.
Mr. Cooper, a Dallas-based mortgage lender and servicer, introduced a “home-centric” work model last year, letting staff still mostly work at home while having them come into the office occasionally. But as mortgage rates climbed and business got tougher, the lender’s sales managers asked their teams to come in one to three days a week, said Kelly Ann Doherty, its chief administrative officer.
The managers felt on-site work would help team members learn more from each other, improve individual performance and feel more invested in the organization, she said. It’s paid off: Productivity has improved, and the teams have closed more deals since, she said.
At Microsoft, just over a quarter of teams work together in the same location, compared with 61% of them pre pandemic. The company is now using data from internal research on in-person work and employee surveys to guide managers on when it’s most effective to work face-to-face.
One early finding is that new hires who meet their manager in person in the first 90 days are more likely to ask colleagues for feedback and say they are comfortable discussing problems with managers. These workers are also more likely to say that their teammates ask them for input to inform decisions or solve problems, Microsoft said.
“Think about social connection as a battery—you need to charge that battery every once in a while,” said Dawn Klinghoffer, vice president for human-resources business insights.
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The latest round of policy boosts comes as stocks start the year on a soft note
China’s securities regulator is ramping up support for the country’s embattled equities markets, announcing measures to funnel capital into Chinese stocks.
The aim: to draw in more medium to long-term investment from major funds and insurers and steady the equities market.
The latest round of policy boosts comes as Chinese stocks start the year on a soft note, with investors reluctant to add exposure to the market amid lingering economic woes at home and worries about potential tariffs by U.S. President Trump. Sharply higher tariffs on Chinese exports would threaten what has been one of the sole bright spots for the economy over the past year.
Thursday’s announcement builds on a raft of support from regulators and the central bank, as officials vow to get the economy back on track and markets humming again.
State-owned insurers and mutual funds are expected to play a pivotal role in the process of stabilizing the stock market, financial regulators led by the China Securities Regulatory Commission and the Ministry of Finance said at a press briefing.
Insurers will be encouraged to invest 30% of their annual premiums earning from new policies into China’s A-shares market, said Xiao Yuanqi, vice minister at the National Financial Regulatory Administration.
At least 100 billion yuan, equivalent to $13.75 billion, of insurance funds will be invested in stocks in a pilot program in the first six months of the year, the regulators said. Half of that amount is due to be approved before the Lunar New Year holiday starting next week.
China’s central bank chimed in with some support for the stock market too, saying at the press conference that it will continue to lower requirements for companies to get loans for stock buybacks. It will also increase the scale of liquidity tools to support stock buyback “at the proper time.”
That comes after People’s Bank of China in October announced a program aiming to inject around 800 billion yuan into the stock market, including a relending program for financial firms to borrow from the PBOC to acquire shares.
Thursday’s news helped buoy benchmark indexes in mainland China, with insurance stocks leading the gains. The Shanghai Composite Index was up 1.0% at the midday break, extending opening gains. Among insurers, Ping An Insurance advanced 3.1% and China Pacific Insurance added 3.0%.
Kai Wang, Asia equity market strategist at Morningstar, thinks the latest moves could encourage investment in some of China’s bigger listed companies.
“Funds could end up increasing positions towards less volatile, larger domestic companies. This could end up benefiting some of the large-cap names we cover such as [Kweichow] Moutai or high-dividend stocks,” Wang said.
Shares in Moutai, China’s most valuable liquor brand, were last trading flat.
The moves build on past efforts to inject more liquidity into the market and encourage investment flows.
Earlier this month, the country’s securities regulator said it will work with PBOC to enhance the effectiveness of monetary policy tools and strengthen market-stabilization mechanisms. That followed a slew of other measures introduced last year, including the relaxation of investment restrictions to draw in more foreign participation in the A-share market.
So far, the measures have had some positive effects on equities, but analysts say more stimulus is needed to revive investor confidence in the economy.
Prior enthusiasm for support measures has hardly been enduring, with confidence easily shaken by weak economic data or disappointment over a lack of details on stimulus pledges. It remains to be seen how long the latest market cheer will last.
Mainland markets will be closed for the Lunar New Year holiday from Jan. 28 to Feb. 4.
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