The exclusive club more Australians are joining
A new report reveals wealthy Australians employ similar strategies when it comes to managing their money
< 1 min
Australia has one of the highest proportions of millionaires in the world, new research has found. Finder’s Wealth Building Report 2024 has shown that one in 8 or 2.8 million Australians are members of the millionaires club, mostly thanks to growing home values. That figure more than halves to 1.1 million Australian when their principal place of residence is removed from net worth calculations.
The report delved into ways Australians are building wealth and discovered many were using similar strategies to get ahead. The top methods were:
- Budgeting (38 percent of respondents)
- Investing frequently (12 percent)
- Paying off debt (9 percent)
Those with more than $1 million in net wealth were also more likely to have at least one passive income source.
Personal finance expert at Finder, Sarah Megginson, said most of the strategies were practical at any economic level.
“A lot of the habits and tactics of the rich are very practical things that can be implemented no matter how much you earn,” she said.
Ms Megginson suggested options such as investing in low cost options such as ETFs or salary sacrificing to pre tax make superannuation contributions as effective ways to build wealth over time.
“Reaching that coveted millionaire status might feel out of reach, but many investors started with nothing,” she said.
“Building wealth is a marathon, not a sprint. The sooner you cross the starting line, the better off you will be later in the race.”
Brickworks has enlisted acclaimed architecture studio Kennedy Nolan to explore how homes could become more adaptable, energy-efficient and connected to community.
Ophora Tallawong has launched its final release of quality apartments priced under $700,000.
With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
For more information, contact marc@kanerbridge.com.au
From Italian vegetable-tanned leather to real-world training insight, Australian brand PK9 Gear is redefining what luxury means for discerning dog owners.
MAISON de SABRÉ’s new Spring Harvest Collection turns everyday produce into collectible leather charms and introduces fresh silhouettes in its cult Bucket bag family.
