The U.S. Consumer Is Starting to Freak Out

The engine of the U.S. economy—consumer spending—is starting to sputter.

Retail purchases have fallen in three of the past four months. Spending on services, including rent, haircuts and the bulk of bills, was flat in December, after adjusting for inflation, the worst monthly reading in nearly a year. Sales of existing homes in the U.S. fell last year to their lowest level since 2014 as mortgage rates rose. The auto industry posted its worst sales year in more than a decade.

It’s a stark turnaround from the second half of 2020, when Americans lifted the economy out of a pandemic downturn, helping the U.S. avoid what many economists worried would be a prolonged slump. Consumers snapped up exercise bikes, televisions and laptop computers for schoolchildren during lockdowns. When restrictions were lifted, they rushed back to their favourite restaurants and travel destinations.

And they kept spending, helped by government stimulus, flush savings accounts and cheap credit, even as inflation picked up. Faced with four-decade-high inflation last year, Americans outspent it. Through most of 2022, consumer spending growth exceeded price increases by about 2 percentage points.

Now the forces that helped keep spending high are unwinding, while inflation remains elevated. The share of monthly income Americans set aside for savings was 3.4% in December, down from 7.5% a year earlier and from a record high in April 2020. Credit-card interest rates have been rising, and Federal Reserve officials have signalled that they plan an additional quarter-percentage point increase to the central bank’s benchmark rate this week. That would bring the rate to between 4.5% and 4.75%, from near zero at the start of last year.

Annual inflation, as measured by the consumer-price index, remained above 5% in December for the 19th straight month, the longest such streak since the early 1980s.

Consumer spending accounts for roughly 70% of the economy. A downshifting consumer is a key reason that business and academic economists polled by The Wall Street Journal, on average, put the probability of a recession in the next 12 months at 61%. However, many economists say, the U.S. might avoid a recession entirely if spending patterns stabilise.

One factor making forecasting more difficult: While unemployment is trending at a half-century low, big companies including Amazon.com Inc., Goldman Sachs Group Inc., and Microsoft Corp. have begun to cut jobs.

“The last bastion of strength is the labor market, but I don’t think it can withstand all these other forces,” said Nationwide Chief Economist Kathy Bostjancic.

Recent layoff trends worry Benjamin DeLong, a 32-year-old customer-account manager at an industrial manufacturer in southern Minnesota. His savings rose to $3,700 during the pandemic, thanks in part to government stimulus. He is now down to about 3 cents.

Mr. DeLong said he had to dip into his savings to cover the rising costs of his groceries, utilities and car insurance. He has found some relief in his grocery bills since he and his partner decided last year to purchase some pigs, jointly with other families, to be raised on a relative’s farm. Their portion of meat yielded nearly 150 pounds, saving them about $500 on groceries, Mr. DeLong estimated.

The possibility of layoffs, he said, is “part of the crunch that I’m having to consider now. What’s going to happen if I no longer have an income?”

So far, jobs have remained plentiful and wages continued to rise in the face of Federal Reserve tightening. Unemployment was a low 3.5% in December. Hourly wages were up a robust 4.6% year-over-year. There were about 10.5 million unfilled jobs available in November, according to the Labor Department, a sign that demand for labor remained strong.

“Households had a ton of comfort they don’t normally have about their job prospects,” said Marianne Wanamaker, an economist at the University of Tennessee. “They knew they could get a job tomorrow if they wanted to, and that remains mostly true.”

Still, there are signs of labor-market weakness. Employers are shedding temporary workers at a fast rate, and people who lose their jobs are taking longer to find new ones. Meanwhile, the number of hours worked a week has declined for two straight months, according to the Labor Department, resulting in a slowdown in workers’ take-home pay.

Mikhail Andersson, owner of First Class Tattoo in New York City, has seen signs of weakening demand. After it was cleared to reopen from lockdowns in the summer of 2020, his business was slammed by customers flush with unemployment insurance payments and stimulus checks.

In mid-November of last year, Mr. Andersson started getting calls from clients who had booked daylong tattoo sessions, saying they could only afford shorter ones or pulling out altogether. Mr. Andersson, who specializes in tattoo projects that often take five or six all-day sessions to complete, had 15 cancellations for full-day slots in December.

“In my 15 years doing this, I’ve never seen that—people calling up and saying they don’t have the money to spend right now or can only afford an hour because their current situation is pretty bad,” he said.

For now, First Class Tattoo isn’t likely to slash prices because the baseline level of demand remains strong. Some 250 clients are still on the wait list.

Also weighing on many consumers: The rapid increase in rates in the past year, tied to Fed tightening, has pushed the cost of all types of debt higher.

Mortgage rates reached a 20-year high last fall. Some 57% of consumers were concerned about making housing payments in the fourth quarter, according to a survey by Freddie Mac, up from 48% in the third quarter.

The increases are gradually starting to slow down consumer spending, though it might take a while before the effect is fully realised.

“We’re probably going to have higher interest rates around for quite a while. You would think eventually that would dampen consumption, although that we haven’t had the full effect yet,” said Harvard University economist Kenneth Rogoff.

Credit-card balances were up 15% on the year in the third quarter, according to the Federal Reserve Bank of New York, the largest increase in more than two decades.

Additionally, tens of millions of Americans are set to start or resume making payments on student loans later this year, after the Supreme Court rules on President Biden’s student-debt cancellation plan. Payments have been frozen since March 2020, and are scheduled to begin again 60 days after litigation is resolved or the program is implemented.

Many taxpayers will get smaller refunds when they file their returns in the coming months because Congress didn’t extend the breaks put in place at the height of the pandemic.

Most Americans who lose their jobs can expect unemployment payments for six months or less, at a fraction of their former paychecks, the same as before pandemic programs kicked in. Pandemic programs allowed Americans to receive unemployment payments for as long as 18 months, and in some cases paid workers more than their paychecks.

The previously generous jobless benefits and direct federal payments to households caused the share of income Americans save every month to hit new highs in 2020. Since then, the saving rate has fallen to roughly 3% of monthly income, from more than 30% at the start of lockdowns. In 2019, the year before the pandemic, the rate was 8.8%.

The large stock-market declines over the past year also alarmed consumers, including Scottsdale, Ariz.-based Sara Laor, who is 57 years old. Ms. Laor said the declines depleted the holdings in her 401(k) and IRA accounts by nearly 40%.

Over the past year, her family has had to dip into their savings to pay for essential car and plumbing repairs. They are putting off other expenses, like buying a new car, and have given up ordering in meals.

She’s trying to spend more cautiously, shunning recipes involving pricey eggs and buying more canned food.

“Everything I do just feels like I’m a lot poorer: Can I do this or can I do that?” she said.

U.S. factories, shippers and importers are pulling back, a sign they anticipate less demand from Americans in the months ahead.

Inbound volumes at the ports of Los Angeles and Long Beach in California were down 20.1% in December from a year earlier, and have been behind 2019 levels since August. A little over a year ago, backlogs at ports were drawing President Biden’s attention.

Nicholas Hobbs, chief operating officer of J.B. Hunt Transport Services Inc., which manages truck and rail shipments, said the company has seen demand fall off for big and bulky products, including appliances, furniture and exercise equipment—although off-price retailers with discounted inventory are shipping more.

Jazzlyn Millberry, 33, has been looking for big ways to make cuts. One day last fall, her banking app informed her that the cost of one month’s groceries and household goods for her family of four had risen to $900, from about $600 or $700.

“I find myself now going to three or four different grocery stores just to get the best deals on things to save on costs,” said Ms. Millberry, a health-insurance claims analyst in Pickerington, Ohio.

On one recent outing, she stopped at Kroger for eggs and meat, Aldi for produce, Sam’s Club for her children’s snacks, and Target for toilet paper.

Even as she has cut back on groceries, restaurants, hairstyling and facials, her credit-card balances have grown in the past several months. She said she started making only the minimum required payment on her credit cards.

—Gwynn Guilford and Paul Page contributed to this article.

Former New Hampshire Gov. Chris Sununu delivered a warning to Treasury Secretary Scott Bessent during a recent visit to Washington: Already-high airfares will surge if the war in Iran doesn’t end soon.

Sununu, a Republican who represents some of the biggest airlines as president of the industry group Airlines for America, has for weeks sounded the alarm to Trump administration officials about the economic fallout from high jet fuel prices. The war, Sununu has argued, must come to a close soon, or things will get worse.

Administration officials have gotten the message.

Privately, President Trump’s advisers are increasingly worried that Republicans will pay a political price for the rising fuel costs, according to people familiar with the matter. Many of those advisers are eager to end the war, hoping prices will begin to moderate before November’s midterm elections.

The fallout from the U.S.-Israeli attack in late February has slowed traffic through the Strait of Hormuz, a vital shipping lane, triggering a sharp increase in oil, gasoline and jet-fuel prices.

That means consumers are grappling with high costs ahead of the summer travel season, as they consider vacation plans.

Sixty-three per cent of Americans said they put a great deal or a good amount of blame on Trump for the increase in gas prices, according to a new poll conducted by NPR, PBS and Marist.

More than 8 in 10 Americans said struggles at the gas pump are putting strain on their finances.

Jet-fuel prices roughly doubled in a matter of weeks after the war began, and they have remained high. Airlines have said that will add billions of dollars of additional expenses this year, squeezing profit margins.

U.S. airlines spent more than $5 billion on fuel in March—up 30% from a year earlier, according to government data.

Carriers have been raising ticket prices, hoping to pass the cost along to consumers, and they are culling flights that will no longer make money at higher price levels.

In March, the price of a U.S. domestic round-trip economy ticket rose 21% from a year earlier to $570, according to Airlines Reporting Corp., which tracks travel-agency sales.

So far, airlines have said the higher fares haven’t deterred bookings and they are hoping to recoup more of the fuel-cost increases as the year goes on.

Earlier this week, Trump said the current price of oil is “a very small price to pay for getting rid of a nuclear weapon from people that are really mentally deranged.”

Secretary of State Marco Rubio told reporters that if Iran got a nuclear weapon, the country would have more leverage to keep the strait closed and “make our gas prices like $9 a gallon or $8 a gallon.”

Trump has taken steps in recent days to bring the war to an end. Late Tuesday, the president paused a plan to help guide trapped commercial ships out of the Strait of Hormuz, expressing optimism that a deal could be reached with Iran to end the conflict.

Crude oil prices fell below $100 a barrel on Wednesday, after reports that Iran and the U.S. are working with mediators on a one-page framework to restart negotiations aimed at ending the conflict and opening the strait.

Sununu said Trump administration officials are conscious of the economic fallout from the war: “They get it…and I think that’s why they’re trying to get through the war as fast as they can.”

But he cautioned that it could take months for prices to return to prewar levels.

“Ticket prices won’t go down immediately” after the strait is fully reopened, Sununu said. “You’re looking at elevated ticket prices through the summer and fall because it takes a while for the prices to go down.”

Since the initial U.S.-Israeli attack in late February, Sununu has met in Washington with National Economic Council Director Kevin Hassett, representatives from the Transportation Department and senior White House officials.

A White House official confirmed that Hassett and Sununu have discussed the effect of increased fuel prices on the airline industry. The official said the conversation touched on how the industry can mitigate the impact of high jet fuel prices on consumers.

“The president and his entire energy team anticipated these short-term disruptions to the global energy markets from Operation Epic Fury and had a plan prepared to mitigate these disruptions,” White House spokeswoman Taylor Rogers said, pointing to the administration’s decision to waive a century-old shipping law in a bid to lower the cost of moving oil.

Rogers said the administration is working with industry representatives to “address their concerns, explore potential actions, and inform the president’s policy decisions.”

A Treasury Department spokesman pointed to Bessent’s recent comments on Fox News that the U.S. economy remains strong despite price increases. The spokesman said Treasury officials have met with airline executives, who have reaffirmed strong ticket bookings.

“We’re cognizant that this short-term move up in prices is affecting the American people, but I am also confident, on the other side of this, prices will come down very quickly,” Bessent told Fox News on Monday.

The war has already contributed to one casualty in the industry: Spirit Airlines. Company representatives have said they were forced to close the airline because the sustained surge in jet-fuel prices derailed the company’s plan to emerge from chapter 11 bankruptcy.

The Trump administration and Spirit failed to come to an agreement for the company to receive a financial lifeline of as much as $500 million from the federal government.

Transportation Secretary Sean Duffy has argued that the Iran war wasn’t the cause of Spirit’s demise, pointing to the company’s past financial struggles, as well as the Biden administration’s decision to challenge a merger with JetBlue.

Other budget airlines have also turned to the federal government for help since the U.S.-Israeli attack. A group of budget airlines last month sought $2.5 billion in financial assistance to offset higher fuel costs, and they separately wrote to lawmakers asking for relief from certain ticket taxes.

The U.S. Consumer Is Starting to Freak Out

The flush savings accounts and cheap credit that helped keep Americans spending at high rates since 2020 are disappearing

Administration officials have spoken to the airline industry, which has voiced concerns about the rising costs.