Twitter On Pace For 7-Day Losing Streak

Twitter shares were on pace Monday to decline for a seventh-straight day amid doubts about whether Elon Musk’s $61 billion deal to acquire the social media platform would go through.

Twitter (ticker: TWTR) was down 6.7% to $37.98 on Monday. Unless the stock stages an end-of-day rally, this would the Twitter’s longest losing streak since December, when it also fell for seven consecutive days. The shares have lost 23.5% over this seven-week stretch, their worst decline since March 19, 2020, when the stock lost 29.7%. The Nasdaq Composite was down 4.6% over the same period.

Musk tweeted last week that his acquisition of Twitter was on hold pending details on the number of fake accounts, or bots, that were active on the platform. Twitter has calculated that less than 5% of accounts are fake, but Musk said his team would be conducting a random sample to verify the calculation. Eliminating bots has been a key point for Musk, who said it will help make the platform more valuable.

In a flurry of tweets on Monday, Twitter CEO Parag Agrawal defended the company’s spam-fighting policies, saying management had shared an overview of the process with Musk a week ago.

“We suspend over half a million spam accounts every day, usually before any of you even see them on Twitter,” he said in a tweet. “We also lock millions of accounts each week that we suspect may be spam – if they can’t pass human verification challenges.”

Musk responded to Agrawal’s thread with a “poop” emoji. The Tesla (TSLA) CEO said last week he was “still committed to [the] acquisition].”

Wall Street still seems to expect that the acquisition will go through, with some speculating it may be a way to renegotiate the price.

“While we believe this review likely delays the acquisition, we would be surprised if there are any material changes to the deal structure as a result of spam/false [daily active users],” wrote Citi analyst Ronald Josey.

Separately, Twitter last week announced it was suspending hiring and would be rescinding some offers. The company also laid off two senior executives.

Starbucks is making another major leadership change just one week after new CEO Brian Niccol started his job.

Michael Conway, the 58-year-old coffee chain’s head of North America, will be retiring at the end of November, according to a Monday filing with the Securities and Exchange Commission.

The decision came only six months after Conway took on the job. His position won’t be filled. Instead, the company plans to seek candidates for a new role in charge of Starbucks’ global branding.

The chief brand officer role will have responsibilities across product, marketing, digital, customer insights, creative and store concepts.

“Recognizing the unmatched capabilities of the Starbucks team and seeing the energy and enthusiasm for Brian’s early vision, I could not think of a better time to begin my transition towards retirement,” wrote Conway in a statement.

Conway has been at Starbucks for more than a decade, and was promoted to his current job—a newly created role—back in March, as part of the company’s structural leadership change under former CEO Laxman Narasimhan.

The coffee giant has been struggling with weaker sales in recent quarters, as it faces not only macroeconomic headwinds, but also operational, branding, and product development challenges.

Narasimhan was taking many moves to turn around the business, but faced increasing pressure from the board, shareholders, and activist investors.

One month ago, Starbucks ousted Narasimhan and appointed Brian Niccol, the former CEO at Chipotle, as its top executive. The stock has since jumped 20% in a show of faith for Niccol, who started at Starbucks last week.

When he was at Chipotle, Niccol made a few executive hires that were key to the company’s turnaround.

Twitter On Pace For 7-Day Losing Streak

CEO defends its fight against spam.